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    • All HBS Web  (1,283)
      • Faculty Publications  (188)

      Entrepreneurial MarketingRemove Entrepreneurial Marketing →

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      • March 2008 (Revised January 2010)
      • Background Note

      Note on Accountability in the U.S. Health Care System

      By: Regina E. Herzlinger and Michael Millenson
      This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. View Details
      Keywords: Entrepreneurship; Ethics; Insurance; Corporate Accountability; Health Care and Treatment; Demand and Consumers; Health Industry; United States
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      Herzlinger, Regina E., and Michael Millenson. "Note on Accountability in the U.S. Health Care System." Harvard Business School Background Note 308-111, March 2008. (Revised January 2010.)
      • 2008
      • Book

      Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours

      By: Tarun Khanna
      China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In "Billions of Entrepreneurs," Tarun Khanna examines the entrepreneurial forces... View Details
      Keywords: Talent and Talent Management; Development Economics; Entrepreneurship; Globalized Economies and Regions; China; India
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      Khanna, Tarun. Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours. Boston, MA: Harvard Business School Press, 2008.
      • November 2007 (Revised March 2018)
      • Case

      Maidenform Bras

      By: Tom Nicholas
      Uses Ida Rosenthal's entrepreneurship in brassieres to explore how economic, social, and demographic changes reshaped gender and business enterprises in early- to mid-20th century America. It shows the importance of timing and geography to Rosenthal's new firm in New... View Details
      Keywords: Geographic Location; Marketing; Entrepreneurship; Gender; Change; Apparel and Accessories Industry
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      Nicholas, Tom. "Maidenform Bras." Harvard Business School Case 808-095, November 2007. (Revised March 2018.)
      • 2007
      • Book

      Entrepreneurship and Global Capitalism

      By: G. Jones and Rohit Daniel Wadhwani
      These volumes demonstrates the importance of historical perspectives in the study of entrepreneurship. By exploring the role of entrepreneurship in the history of global capitalism, the authors show that historical knowledge can challenge widely accepted... View Details
      Keywords: History; Diasporas; Economic Systems; Globalized Economies and Regions; Globalized Firms and Management; Cultural Entrepreneurship; Entrepreneurship; Cross-Cultural and Cross-Border Issues
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      Jones, G. and Rohit Daniel Wadhwani, eds. Entrepreneurship and Global Capitalism. Northampton, MA: Edward Elgar Publishing, 2007.
      • March 2007 (Revised March 2009)
      • Case

      Cherrypicks

      By: William R. Kerr
      Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but... View Details
      Keywords: Business Model; Business Startups; Communication Strategy; Entrepreneurship; Partners and Partnerships; Communications Industry; China; Hong Kong; South Korea
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      Kerr, William R. "Cherrypicks." Harvard Business School Case 807-106, March 2007. (Revised March 2009.)
      • February 2007 (Revised March 2012)
      • Compilation

      John D. Rockefeller and the Creation of Standard Oil

      By: Nancy F. Koehn and Katherine Miller
      Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous business figures in history. Traces his early career as a retailer in Cleveland through his decision to enter the oil industry in the early 1860s to his... View Details
      Keywords: Entrepreneurship; Ethics; Business History; Innovation and Invention; Growth and Development Strategy; Personal Development and Career; Competitive Strategy; Energy Industry
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      Koehn, Nancy F., and Katherine Miller. "John D. Rockefeller and the Creation of Standard Oil." Harvard Business School Compilation 807-110, February 2007. (Revised March 2012.)
      • April 2006 (Revised October 2008)
      • Case

      Marketing New York City

      By: V. Kasturi Rangan, Anita Elberse and Marie Bell
      New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
      Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
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      Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
      • Article

      Policy Implications of Weak Patent Rights

      By: James J. Anton, Hillary Greene and Dennis Yao
      Patents vary substantially in the degree of protection provided against unauthorized imitation. In this chapter we explore a range of work addressing the economic and policy implications of "weak" patents—patents that have a significant probability of being overturned... View Details
      Keywords: Patents; Motivation and Incentives; Entrepreneurship; Competition; Policy; Innovation and Invention; Rights; Monopoly; Business Startups
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      Anton, James J., Hillary Greene, and Dennis Yao. "Policy Implications of Weak Patent Rights." Innovation Policy and the Economy 6 (2006): 1–26. (Harvard users click here for full text.)
      • September 2005 (Revised October 2005)
      • Case

      Agora SA

      By: Tarun Khanna, Krishna G. Palepu, Vincent Dessain and Monika Stachowiak
      Tells the story of Agora, the largest media company in Poland, describing its corporate strategy of diversification since its founding in 1989 by entrepreneurial journalists closely linked to the anti-communist movement Solidarity. Describes in detail Gazeta Wyborcza,... View Details
      Keywords: Diversification; Competition; Media; Corporate Strategy; Emerging Markets; Journalism and News Industry; Media and Broadcasting Industry; Germany; Poland
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      Khanna, Tarun, Krishna G. Palepu, Vincent Dessain, and Monika Stachowiak. "Agora SA." Harvard Business School Case 706-425, September 2005. (Revised October 2005.)
      • April 2005 (Revised October 2007)
      • Case

      Candy Land: The Utopian Vision of Milton Hershey

      By: Nancy F. Koehn and Erica Helms
      Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader... View Details
      Keywords: Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Creativity; Business and Community Relations
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      Koehn, Nancy F., and Erica Helms. "Candy Land: The Utopian Vision of Milton Hershey." Harvard Business School Case 805-066, April 2005. (Revised October 2007.)
      • October 2004
      • Article

      FDI and Economic Growth: The Role of Local Financial Markets

      By: Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek
      The purpose of this paper is to examine the various links among foreign direct investment, financial markets and growth. We model an economy with a continuum of agents indexed by their level of ability. Agents have two choices: they can work for the foreign company in... View Details
      Keywords: Foreign Direct Investment; Financial Markets; Economic Growth; Cost; Wealth; Investment Return; Knowledge
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      Alfaro, Laura, Areendam Chanda, Sebnem Kalemli-Ozcan, and Selin Sayek. "FDI and Economic Growth: The Role of Local Financial Markets." Journal of International Economics 64, no. 1 (October 2004): 89–112.
      • October 2003 (Revised December 2020)
      • Case

      Globalizing Consumer Durables: Singer Sewing Machine before 1914

      By: Geoffrey Jones and David Kiron
      Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details
      Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization
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      Jones, Geoffrey, and David Kiron. "Globalizing Consumer Durables: Singer Sewing Machine before 1914." Harvard Business School Case 804-001, October 2003. (Revised December 2020.)
      • September 2003 (Revised March 2004)
      • Case

      Bharti Tele-Ventures

      By: Tarun Khanna, Krishna G. Palepu and Ingrid Vargas
      Following the liberalization of India's telecommunications service industry in the early 1990s, Bharti Tele-Ventures grew from a small entrepreneurial telephone equipment importer and manufacturer to become India's largest private-sector telecommunications service... View Details
      Keywords: Private Sector; Growth and Development; Customers; Foreign Direct Investment; Mergers and Acquisitions; Competition; Public Ownership; Profit; Partners and Partnerships; Rank and Position; Telecommunications Industry; India
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      Khanna, Tarun, Krishna G. Palepu, and Ingrid Vargas. "Bharti Tele-Ventures." Harvard Business School Case 704-426, September 2003. (Revised March 2004.)
      • June 2003 (Revised November 2005)
      • Case

      Peace Winds Japan

      By: John A. Quelch
      Kensuke Onishi, the young entrepreneurial founder of an international Japanese nongovernment organization specializing in humanitarian relief in emerging economies, is considering its future strategic direction. This case includes extensive commentary on Peace Winds'... View Details
      Keywords: Emerging Markets; Entrepreneurship; Non-Governmental Organizations; Japan; Afghanistan; Iraq
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      Quelch, John A. "Peace Winds Japan." Harvard Business School Case 503-055, June 2003. (Revised November 2005.)
      • 2003
      • Class Lecture

      Entrepreneurial Marketing

      By: Joseph B. Lassiter III
      Keywords: Marketing; Entrepreneurship
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      Lassiter, Joseph B., III. "Entrepreneurial Marketing." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 4473C.)
      • October 2002 (Revised August 2007)
      • Background Note

      Entrepreneurial Marketing: Learning from High-Potential Ventures

      By: Joseph B. Lassiter III
      Describes entrepreneurial marketing as both a mind-set and a process. Draws on some 30 business field cases and some 300 student projects that provide insight into what managers do in high-potential settings. View Details
      Keywords: Entrepreneurship; Managerial Roles; Marketing
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      Lassiter, Joseph B., III. "Entrepreneurial Marketing: Learning from High-Potential Ventures." Harvard Business School Background Note 803-036, October 2002. (Revised August 2007.)
      • September 2002 (Revised June 2003)
      • Case

      Formula One Motor Racing

      By: Tarun Khanna, Kartik Varma and David Lane
      Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. View Details
      Keywords: Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry
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      Khanna, Tarun, Kartik Varma, and David Lane. "Formula One Motor Racing." Harvard Business School Case 703-412, September 2002. (Revised June 2003.)
      • April 2002
      • Case

      Pallotta TeamWorks

      By: Allen S. Grossman and Elizabeth Kind
      Pallotta Team Works is a for-profit, privately owned company that produces multiday fundraising events for nonprofit organizations. Dan Pallotta, the 40-year-old CEO, founded the enterprise in 1992. The company has grown rapidly, having raised over $200 million for... View Details
      Keywords: For-Profit Firms; Business Model; Nonprofit Organizations; Philanthropy and Charitable Giving; Social Marketing; Marketing Strategy; Service Industry; Consulting Industry; United States
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      Grossman, Allen S., and Elizabeth Kind. "Pallotta TeamWorks." Harvard Business School Case 302-089, April 2002.
      • September 2001 (Revised October 2018)
      • Case

      DIENA

      By: Robert Simons and Indra Reinbergs
      Requires students to draw a new organization structure diagram for a rapidly evolving business. A/S DIENA is a newspaper publisher founded during Latvia's 1990/91 struggle for independence from the USSR with a clear social mission to support democracy. With the help of... View Details
      Keywords: Employee Ownership; Organizational Design; Marketing Strategy; Managerial Roles; Growth and Development; Economic Systems; Publishing Industry; Journalism and News Industry; Latvia
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      Simons, Robert, and Indra Reinbergs. "DIENA." Harvard Business School Case 102-001, September 2001. (Revised October 2018.)
      • February 2001 (Revised October 2002)
      • Background Note

      Entrepreneurial History: A Conceptual Overview

      By: Nancy F. Koehn
      Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details
      Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society
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      Koehn, Nancy F. "Entrepreneurial History: A Conceptual Overview." Harvard Business School Background Note 801-368, February 2001. (Revised October 2002.)
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