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- June 1989 (Revised May 1993)
- Case
Rossin Greenberg Seronick & Hill, Inc. (A)
By: John A. Quelch
Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a... View Details
- June 1989 (Revised May 1993)
- Supplement
Rossin Greenberg Seronick & Hill, Inc. (C)
By: John A. Quelch
Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies... View Details
- April 1989
- Case
New England Brown Egg Council Takes on Salmonella
By: Stephen A. Greyser and Norman Klein
- February 1986 (Revised November 1987)
- Case
New England Digital
- March 1985 (Revised July 1989)
- Case
New England Critical Care, Inc.
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
- November 1982
- Case
Conversion Training at New England Telephone (A)
By: D. Quinn Mills and E. Mary Lou Balbaky
- November 1982
- Case
Conversion Training at New England Telephone (B)
By: D. Quinn Mills and E. Mary Lou Balbaky
- November 1980
- Case
New England Farmers Cooperative, Inc. (A)
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