Publications

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July–August 1997
Article

Why Focused Strategies May Be Wrong for Emerging Markets

By: Tarun Khanna and Krishna G. Palepu

Keywords: Strategy; Emerging Markets

2008 - 2008
Conference Presentation

Organizational Identity as an Anchor for Adaptation: An Emerging Market Perspective

By: Andres Hatum, Luciana Silvestri and Roberto Vassolo

There is little doubt that organizational identity—that which is central, distinctive, and enduring about an organization—mediates in adaptive processes. Exactly how this mediation takes place, and whether it is favorable or unfavorable to adaptation, must still be... View Details

Keywords: Identity; Organizational Change and Adaptation; Family Business; Strategy; Emerging Markets

Web

Video Clips & Discussion Questions - Creating Emerging Markets

Aziz Managing Director of Sefam Private Limited, explains how, in the early 1980s, she and her brother decided to innovate the entire production chain of Pakistani cotton embroidery in order to prove that emerging View Details

15 Feb 2023
Blog Post

Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap

Creating Emerging Markets Sustainability Series – Closing the ‘Intention-Action’ Gap Cover image features Mavath R. Chandran (left) and Ghassan E. Nuqul (right). The average American consumer today considers... View Details

1998
Working Paper

Emerging Market Business Groups, Foreign Investors, and Corporate Governance

By: Tarun Khanna and Krishna G. Palepu

Web

Capturing Contemporary Latin American Business History - Creating Emerging Markets

new materials generated by the Business History Initiative’s Creating Emerging Markets project could transform research and teaching in management studies and business history in Latin America. Scholars and... View Details

January 2001
Article

Estimating the Performance Effects of Business Groups in Emerging Markets

By: Tarun Khanna and J. Rivkin

Keywords: Performance; Groups and Teams; Emerging Markets

May 2016
Case

OPET: Precision Marketing in Uncertain Times

By: Rajiv Lal, Esel Çekin and Eren Kuzucu

During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details

Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey

Educators

07 Dec 2018
Working Paper Summaries

Oral History and Writing the Business History of Emerging Markets

Keywords: by Geoffrey Jones and Rachael Comunale

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman

Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details

Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat

February 14, 2022
Blog Post

Immigration Is the Key to Emerging Markets Becoming Innovation Hubs

By: Dany Bahar, Prithwiraj Choudhury and Sara Signorelli

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February 1999 (Revised August 2000)
Case

InterGen and the Quezon Power Project: Building Infrastructure in Emerging Markets

Examines InterGen's breakthrough Quezon power project, located in the Philippines. Explores how InterGen evaluates and manages project risk through partner selection, the use of operating contracts, and project finance techniques. View Details

Keywords: Risk Management; Emerging Markets; Infrastructure; Utilities Industry; Philippines

Educators

Research Summary

Resources, Strategy, and Performance During Industry Replication: The Case of Emerging Markets Private Equity

Competitive dynamics in emerging markets private equity closely resemble those of nascent technology industries. This is because institutional voids undermine core components of the traditional PE business model. I am examining how resources shape strategy... View Details

February 2012
Article

A 'Core Periphery' Framework to Navigate Emerging Market Governments—Qualitative Evidence from a Biotechnology Multinational

By: Prithwiraj Choudhury, James Geraghty and Tarun Khanna

We build on the emerging literature of influence-based models to study how multinational firms can navigate host governments. Our "core-periphery" framework posits that the actions that an MNC takes with actors in what we call the "periphery"—comprised of state,... View Details

Keywords: Emerging Markets; Multinational Firms and Management; Business and Government Relations; Power and Influence; Framework; Biotechnology Industry; Massachusetts; Brazil; China; Costa Rica; France; India

Read Now

17 Nov 2022
Blog Post

Creating Emerging Markets Sustainability Series - The Future of Green Building

Creating Emerging Markets Sustainability Series – The Future of Green Building Cover image features Christoph Schiess (left) and Jim Damalas (right). Over the course of the 2022 UN Climate Change Conference... View Details

07 Nov 2022
Blog Post

Creating Emerging Markets Sustainability Series - COP27 and the Climate Crisis

Creating Emerging Markets Sustainability Series – COP27 and the Climate Crisis Cover image features Helmy Abouleish (left) and Runa Khan (right). In recognition of the 2022 UN Climate Change Conference... View Details

June 2015
Supplement

Ethiopia: An Emerging Market Opportunitiy? Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Sunru Yong