Elicitation - Publications - Faculty & Research

June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

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Case Method Teaching - Case Method Project

questions, strategies for eliciting key insights, and ideas for organizing student responses visually on a blackboard. For some cases, more extensive supporting documents known as “teaching notes” are available to fully brief the... View Details

26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

help companies quickly hire qualified professionals from racial minorities. Traditional platforms, where the average candidate was white, that employed this same transactional approach did not elicit the same reaction. ShopCo leaders... View Details

Keywords: by Kristen Senz

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Negotiation, Organizations & Markets - Faculty & Research

than £1 and 87% received an automatic payroll contribution in month 12. However, product take-up was very low: no more than 0.7% of eligible employees ever activated an account. Opt-in access to short-term savings programs does not elicit... View Details

29 Oct 2013
Research & Ideas

Do Employees Work Harder for Higher Pay?

elicit reciprocity in the form of greater effort or productivity." Malhotra and his research team, however, found that paying more only led to greater productivity when the additional pay was presented as a gift, with no strings attached.... View Details

Keywords: by Chuck Leddy & Harvard Gazette

November 9, 2019
Article

Effect of Revealing Authors' Conflicts of Interests in Peer Review: Randomized Controlled Trial

By: Leslie K. John, George Loewenstein, Andrew Marder and Michael Callaham

Objective: To assess the impact of disclosing authors’ conflict of interest declarations to peer reviewers at a medical journal.
Design: Randomised controlled trial.

Setting: The study was conducted within the manuscript review process at the... View Details

Keywords: Conflicts Of Interest; Peer Review; Randomized Controlled Trial; Scientific Publication; Conflict of Interests; Journals and Magazines; Science

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08 Nov 2013
HBS Seminar

Laura Diaz Anadon, Harvard Kennedy School

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

15 Oct 2018
Research & Ideas

Shaky Business: How Handshakes Win Negotiations

the table.” A possible future area to study, the researchers suggest, is whether hugs, high-fives, or fist bumps elicit the same amount of cooperation. Related Reading: The Role of Emotions in Effective Negotiations Henry Kissinger's... View Details

Keywords: by Michael Blanding

01 Feb 2001
News

What Makes a Good Leader

circumstances or crises that elicit from individuals leadership abilities that even they didn't know they had." "Every one of us has experiences, but we aren't all open to learning from those experiences in the same way," says Nitin... View Details

Keywords: Management

13 Jul 2021
Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

emotion.” Social media companies are well aware of this phenomenon, which is why their algorithms amplify highly emotional posts. They understand that showing users content that elicits emotion will keep them on their platforms longer.... View Details

Keywords: by Kristen Senz; Media & Broadcasting

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is in some ways a consumer... View Details

Keywords: by Kristen Senz

26 May 2022
HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

license that is expensive and difficult to obtain, the case explains, and the government asked Apple to take them off its Chinese App Store. Apple complied, eliciting blowback from free-speech advocates, showing how different and... View Details

Keywords: by Avery Forman

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Business History - Faculty & Research

2025) | Case | Faculty Research The case setting is the proposed acquisition of U.S. Steel by Nippon Steel, which elicited a great deal of controversy. The purpose of the case is to look at the history of the American steel industry since... View Details

Research Summary

Overview

Inside the State: Bureaucratic Norms and Primary Education in Rural India (Book manuscript in progress)

When and how do poor democracies implement primary education effectively? India has earned accolades for its robust democracy. Yet the state’s historic... View Details

Keywords: Education Reform; Bureaucracy; Policy Implementation; India

Blog

Your Coach Will Help You Become a Better Leader

backgrounds and professional experience to the table—they can provide valuable guidance and elicit significant new insights. Executives tell us that coaching is an extremely valuable part of their program experience. Markus Messerer, who... View Details

Blog

Recent Insights from HBS Podcasts

Our faculty at HBS produce many podcasts on diverse business topics, designed to get you thinking, elicit discussion and provide new perspectives. Here we've gathered a few recent episodes you might want to explore. Of course, you can... View Details

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Health Care - Faculty & Research

non-financial reward. The analysis yields three main findings. First, non-financial rewards are more effective at eliciting effort than either financial rewards or the volunteer contract and are also the most cost-effective of the four... View Details

13 Feb 2020
Book

Open Your Organization to Honest Conversations

conversations elicits the information needed to continuously improve the organization. “If you’re a responsible car owner, you don’t go more than a year without having it in for maintenance, to have it diagnosed and checked over,” Beer... View Details