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  • July 2023
  • Article

So, Who Likes You? Evidence from a Randomized Field Experiment

By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov
With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by... View Details
Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks
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  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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  • Web

Case Method Teaching - Case Method Project

questions, strategies for eliciting key insights, and ideas for organizing student responses visually on a blackboard. For some cases, more extensive supporting documents known as “teaching notes” are available to fully brief the... View Details
  • 29 Oct 2013
  • Research & Ideas

Do Employees Work Harder for Higher Pay?

elicit reciprocity in the form of greater effort or productivity." Malhotra and his research team, however, found that paying more only led to greater productivity when the additional pay was presented as a gift, with no strings attached.... View Details
Keywords: by Chuck Leddy & Harvard Gazette
  • 26 Sep 2023
  • Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

help companies quickly hire qualified professionals from racial minorities. Traditional platforms, where the average candidate was white, that employed this same transactional approach did not elicit the same reaction. ShopCo leaders... View Details
Keywords: by Kristen Senz
  • November 9, 2019
  • Article

Effect of Revealing Authors' Conflicts of Interests in Peer Review: Randomized Controlled Trial

By: Leslie K. John, George Loewenstein, Andrew Marder and Michael Callaham
Objective: To assess the impact of disclosing authors’ conflict of interest declarations to peer reviewers at a medical journal.
Design: Randomised controlled trial.

Setting: The study was conducted within the manuscript review process at the... View Details
Keywords: Conflicts Of Interest; Peer Review; Randomized Controlled Trial; Scientific Publication; Conflict of Interests; Journals and Magazines; Science
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  • 15 Oct 2018
  • Research & Ideas

Shaky Business: How Handshakes Win Negotiations

the table.” A possible future area to study, the researchers suggest, is whether hugs, high-fives, or fist bumps elicit the same amount of cooperation. Related Reading: The Role of Emotions in Effective Negotiations Henry Kissinger's... View Details
Keywords: by Michael Blanding
  • 08 Nov 2013
  • HBS Seminar

Laura Diaz Anadon, Harvard Kennedy School

  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 01 Feb 2001
  • News

What Makes a Good Leader

circumstances or crises that elicit from individuals leadership abilities that even they didn't know they had." "Every one of us has experiences, but we aren't all open to learning from those experiences in the same way," says Nitin... View Details
Keywords: Management
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

emotion.” Social media companies are well aware of this phenomenon, which is why their algorithms amplify highly emotional posts. They understand that showing users content that elicits emotion will keep them on their platforms longer.... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • Blog

Recent Insights from HBS Podcasts

Our faculty at HBS produce many podcasts on diverse business topics, designed to get you thinking, elicit discussion and provide new perspectives. Here we've gathered a few recent episodes you might want to explore. Of course, you can... View Details
  • Web

Business History - Faculty & Research

2025) | Case | Faculty Research The case setting is the proposed acquisition of U.S. Steel by Nippon Steel, which elicited a great deal of controversy. The purpose of the case is to look at the history of the American steel industry since... View Details
  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

conversations elicits the information needed to continuously improve the organization. “If you’re a responsible car owner, you don’t go more than a year without having it in for maintenance, to have it diagnosed and checked over,” Beer... View Details
Keywords: by Dina Gerdeman
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is in some ways a consumer... View Details
Keywords: by Kristen Senz
  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

license that is expensive and difficult to obtain, the case explains, and the government asked Apple to take them off its Chinese App Store. Apple complied, eliciting blowback from free-speech advocates, showing how different and... View Details
Keywords: by Avery Forman
  • Blog

Leading in Tough Times: HBS Faculty Member Amy C. Edmondson on Psychological Safety

ideas. By modeling curiosity and asking lots of questions, leaders can begin to elicit ideas that can spark innovation. DOES CREATING PSYCHOLOGICAL SAFETY UNDERMINE ACCOUNTABILITY? No. I see these as two different dimensions, not as a... View Details
  • Research Summary

Overview

Inside the State: Bureaucratic Norms and Primary Education in Rural India (Book manuscript in progress)

When and how do poor democracies implement primary education effectively? India has earned accolades for its robust democracy. Yet the state’s historic... View Details
Keywords: Education Reform; Bureaucracy; Policy Implementation; India
  • 25 Nov 2019
  • Research & Ideas

When Your Passion Works Against You

Passion: When and How Expressing Passion Elicits Status Conferral and Support from Others, was published in July 2019 in the journal Organizational Behavior and Human Decision Processes. “Passion, like a smile, is contagious.” In the... View Details
Keywords: by Dina Gerdeman
  • Web

Health Care - Faculty & Research

non-financial reward. The analysis yields three main findings. First, non-financial rewards are more effective at eliciting effort than either financial rewards or the volunteer contract and are also the most cost-effective of the four... View Details