Publications
Publications
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- All HBS Web
(1,556)
- Faculty Publications (305)
- February 2011 (Revised September 2013)
- Case
Sound Group China: Urban Waste Entrepreneurs
By: John D. Macomber, Chad M. Carr and Fan Zhao
Private sector entrepreneur in China with advanced solid waste management capability competes with state owned enterprises and also government policies supporting a rival technology. Wen Yibo has used engineering expertise and political savvy to build a major privately... View Details
- January 2011 (Revised January 2014)
- Case
Rebranding Gallagher
By: Rohit Deshpande and Keith Chi-ho Wong
Steve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand... View Details
- November 2010 (Revised April 2011)
- Case
WiTricity: Electricity cuts the cord
By: William A. Sahlman and Evan Wade Richardson
Eric Giler, WiTricity CEO, must decide how to grow a company based around an untested but potentially ground-breaking technology for wireless electricity transmission. View Details
- October 2010 (Revised July 2013)
- Case
AEP: Carbon Capture and Storage
By October 2010, American Electric Power, the largest coal-fired, electric utility in the United States, had been operating a carbon capture and sequestration pilot plant for one year. Using a proprietary, Alstom chilled ammonia technology, AEP was capturing and... View Details
- October 2010
- Article
Unleashing the Power of Marketing
By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
- September 2010
- Teaching Note
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)
By: Elie Ofek and Natalie Kindred
Teaching Note for 510076. View Details
- July 2010 (Revised September 2023)
- Case
Werner von Siemens and the Electric Telegraph
By: Geoffrey Jones and Bjoern von Siemens
This case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially... View Details
- June 2010 (Revised February 2011)
- Case
The Fox Islands Wind Project (A)
By: Joseph B. Lassiter III, James Thomas Corcoran, Max Gazor, Dylan Hogarty and Alexander H. Somers, Jr.
The market for electricity on the Fox Islands of North Haven and Vinalhaven, Maine is unique and costly for residents. Historically, electricity prices on the islands had been three times the national average because of the high cost of importing electricity via an... View Details
- May 2010 (Revised June 2012)
- Case
From Imitation to Innovation: Zongshen Industrial Group
By: Willy Shih and Nancy Hua Dai
As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details
- May 2010
- Teaching Note
Re-THINK-ing THINK: The Electric Car Company (TN)
Teaching Note for [810105]. View Details
- April 2010
- Case
Jones Electrical Distribution
By: Thomas R. Piper and Jeffrey DeVolder
Jones Electrical Distribution is faced with a need for increased bank financing due to its rapid sales growth. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed and assess the attractiveness of the loan to the... View Details
- April 2010
- Teaching Note
Jones Electrical Distribution (Brief Case)
By: Thomas R. Piper and Jeffrey DeVolder
Teaching Note for 4179. View Details
- April 2010
- Supplement
Jones Electrical Distribution, Faculty Spreadsheet (Brief Case)
By: Thomas R. Piper and Jeffrey DeVolder
- April 2010
- Supplement
Jones Electrical Distribution, Student Spreadsheet Supplement (Brief Case)
By: Thomas R. Piper and Jeffrey DeVolder
- March 2010
- Case
Transformation of Matsushita Electric Industrial (Abridged)
By: Michael Y. Yoshino and Endo Yukihiko
This is an abridged version of “Transformation of Matsushita Electric Industrial” (A), (B), and (C), HBS cases 905-412, 413, and 414. View Details
- February 2010 (Revised October 2010)
- Case
Re-THINK-ing THINK: The Electric Car Company
By: Joseph B. Lassiter III and David Kiron
On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated... View Details
- February 2010 (Revised June 2012)
- Case
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
- July 2009
- Teaching Note
TH!NK: The Norwegian Electric Car Company (TN)
Teaching Note for [808070]. View Details
- June 2009 (Revised December 2011)
- Case
Colbún—Powering Chile
By: Forest L. Reinhardt, Gustavo A. Herrero and Sanjay Patnaik
This case is about Colbún, Chile's second largest electricity generator, which is facing significant uncertainty regarding the cost and availability of alternative energy sources. Problems with the contracted supply of natural gas and the volatility of oil prices,... View Details
- May 2009 (Revised January 2011)
- Case
Enel: Power, Russia, and Global Markets
By: Rawi E. Abdelal, Richard H.K. Vietor and Sogomon Tarontsi
Although the global trend toward liberalization of electric utilities forced Enel, the largest power company in Italy, to give up some of its assets in its home base, it also opened up many opportunities abroad, including in Russia, one of the largest electricity... View Details