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      • Faculty Publications  (280)

      Education TechnologyRemove Education Technology →

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      • January 2015 (Revised January 2017)
      • Case

      Curriculum Associates: Turning the Page from Tradition to Innovation

      By: John J-H Kim and Christine S. An
      Set in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental... View Details
      Keywords: Education Technology; SaaS; Turnaround; Textbook Publishing; Innovation; Sales Cycle; HR Strategy; Privately-funded Businesses; Sustainable Growth; Product Development Strategy; Organizational Change and Adaptation; Technological Innovation; Competitive Advantage; Publishing Industry
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      Kim, John J-H, and Christine S. An. "Curriculum Associates: Turning the Page from Tradition to Innovation." Harvard Business School Case 315-053, January 2015. (Revised January 2017.)
      • January 2015 (Revised April 2015)
      • Case

      Zeal: Launching Personalized and Social Learning

      By: John J-H Kim and Christine S. An
      Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details
      Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning
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      Kim, John J-H, and Christine S. An. "Zeal: Launching Personalized and Social Learning." Harvard Business School Case 315-052, January 2015. (Revised April 2015.)
      • December 2014 (Revised November 2023)
      • Case

      Codecademy: Monetizing a Movement?

      By: Jeffrey J. Bussgang and Lisa C. Mazzanti
      Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders... View Details
      Keywords: Entrepreneurial Management; Startup Management; Technology; Computer Programming; Coding; Online Education; Monetization; Online Communities; Marketplaces; Internet and the Web; Education; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Technology Industry
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      Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Case 815-093, December 2014. (Revised November 2023.)
      • November 2014
      • Course Overview Note

      Entrepreneurship and Technology Innovations in Education

      By: John J-H Kim
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      Kim, John J-H. "Entrepreneurship and Technology Innovations in Education." Harvard Business School Course Overview Note 315-051, November 2014.
      • September 2014 (Revised June 2016)
      • Case

      edX: Strategies for Higher Education

      By: David Collis, Matthew Shaffer and Ashley Hartman
      In May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content—it made... View Details
      Keywords: MOOCS; edX; Online Platforms; Online Education; Harvard University; MIT; Execution; Monetization; Brand Management; Higher Education; Information Technology; Strategy; Disruptive Innovation; Digital Platforms; Education Industry
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      Collis, David, Matthew Shaffer, and Ashley Hartman. "edX: Strategies for Higher Education." Harvard Business School Case 715-413, September 2014. (Revised June 2016.)
      • September 2014
      • Teaching Plan

      Linden Lab: Crossing the Chasm

      By: Thomas R. Eisenmann
      In early 2009, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life was... View Details
      Keywords: Entrepreneurship; Growth and Development Strategy; Technology Industry
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      Eisenmann, Thomas R. "Linden Lab: Crossing the Chasm." Harvard Business School Teaching Plan 815-053, September 2014.
      • Article

      Contextual Intelligence

      By: Tarun Khanna
      The author has come to a conclusion that may surprise you: trying to apply management practices uniformly across geographies is a fool's errand. Best practices simply don't travel well across borders. That's because conditions not just of economic development but of... View Details
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      Khanna, Tarun. "Contextual Intelligence." Harvard Business Review 92, no. 9 (September 2014): 58–68.
      • September 2014
      • Article

      The Interrelationships Between Brand and Channel Choice

      By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
      We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
      Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry
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      Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
      • Article

      Learning Through Noticing: Theory and Evidence from a Field Experiment

      By: Rema Hanna, Sendhil Mullainathan and Joshua Schwartzstein
      We consider a model of technological learning under which people "learn through noticing": they choose which input dimensions to attend to and subsequently learn about from available data. Using this model, we show how people with a great deal of experience may... View Details
      Keywords: Perception; Behavior; Learning
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      Hanna, Rema, Sendhil Mullainathan, and Joshua Schwartzstein. "Learning Through Noticing: Theory and Evidence from a Field Experiment." Quarterly Journal of Economics 129, no. 3 (August 2014): 1311–1353. (Online Appendix.)
      • March 2014 (Revised August 2015)
      • Technical Note

      Technology Innovations in K-12 Education

      By: John J-H Kim, Roniesha Copeland and Christine S. An
      This background note on technology innovations in education offers a market overview of the edtech sector and discusses trends, common challenges, and criticisms encountered in exploring edtech ventures. The note introduces the promise of educational technology as it... View Details
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      Kim, John J-H, Roniesha Copeland, and Christine S. An. "Technology Innovations in K-12 Education." Harvard Business School Technical Note 314-123, March 2014. (Revised August 2015.)
      • March 2014
      • Supplement

      School of One: Reimagining How Students Learn (B)

      By: John J-H Kim and Christine S. An
      This supplements the "A" case. Joel Rose and Chris Rush decide to spin-off from School of One to found New Classrooms Innovation Partners. Rose and Rush navigate the strategic complexities of the spin-off process to make their mission-driven product a reality. The case... View Details
      Keywords: Education Technology; Ed Tech; Classroom Innovation; Entrepreneurs; Entrepreneurship; Patents; Spin-offs; Non-profit Management; Scaling Ed Tech Products; Strategy
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      Kim, John J-H, and Christine S. An. "School of One: Reimagining How Students Learn (B)." Harvard Business School Supplement 314-115, March 2014.
      • February 2014
      • Article

      Learning by Supplying

      By: Juan Alcacer and Joanne Oxley
      Learning processes lie at the heart of our understanding of how firms build capabilities to generate and sustain competitive advantage: learning by doing, learning by exporting, learning from competitors, users, and alliance partners. In this paper we focus attention... View Details
      Keywords: Competitive Advantage; Organizations; Learning
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      Alcacer, Juan, and Joanne Oxley. "Learning by Supplying." Strategic Management Journal 35, no. 2 (February 2014): 204–223.
      • November 2013
      • Article

      Learning from My Successes and from Others' Failures: Evidence from Minimally Invasive Cardiac Surgery

      By: D. KC, B. Staats and F. Gino
      Learning from past experience is central to an organization's adaptation and survival. A key dimension of prior experience is whether an outcome was successful or unsuccessful. While empirical studies have investigated the effects of success and failure in... View Details
      Keywords: Healthcare; Health Care; Knowledge Work; Attribution Theory; Quality; Success; Medical Specialties; Health Care and Treatment; Failure; Learning; Health Industry
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      KC, D., B. Staats, and F. Gino. "Learning from My Successes and from Others' Failures: Evidence from Minimally Invasive Cardiac Surgery." Management Science 59, no. 11 (November 2013): 2435–2449.
      • September 2013
      • Case

      Advanced Leadership Pathways: David Weinstein and Write the World

      By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
      David Weinstein, a lawyer and former Chief Administrative Officer of mutual fund giant Fidelity Investments, launched Write the World, a proprietary online platform that included a writing curriculum, essay prompts in distinct subject matter, and access to expert... View Details
      Keywords: Digital Platforms; Internet and the Web; Expansion; Social Entrepreneurship; Education; Business Startups; Philanthropy and Charitable Giving
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      Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: David Weinstein and Write the World." Harvard Business School Case 314-030, September 2013.
      • September 2013
      • Case

      Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

      By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
      In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details
      Keywords: United States; Health Care; Health Care Education; Insurance Companies; Disease Management; Technology; Military; Leadership Skills; Health; Health Care and Treatment; Education; Insurance; Information Technology; Entrepreneurship; Leadership; Information Technology Industry; Information Technology Industry; United States
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      Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired." Harvard Business School Case 314-029, September 2013.
      • September 2013
      • Case

      Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

      By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
      After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
      Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Information Technology Industry; Boston; Massachusetts
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      Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business School Case 314-028, September 2013.
      • September 2013 (Revised June 2017)
      • Case

      IBM and the Reinvention of High School (A): Proving the P-TECH Concept

      By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
      IBM's Corporate Citizenship office created a social and organizational innovation in public education through a business-school partnership. IBM's Stanley Litow was the key architect in designing Pathways in Technology Early College High School, known as P-TECH. The... View Details
      Keywords: Innovation; Partnerships; Leadership; Partners and Partnerships; Education; Business and Community Relations; Change; Innovation and Invention; Education Industry
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      Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "IBM and the Reinvention of High School (A): Proving the P-TECH Concept." Harvard Business School Case 314-049, September 2013. (Revised June 2017.)
      • September 2013 (Revised June 2017)
      • Supplement

      IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners

      By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
      IBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating,... View Details
      Keywords: Social Enterprise; Partnerships; Innovation; Entrepreneurship; Organizational Change and Adaptation; Leadership; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Innovation and Invention; Growth Management; Chicago; Idaho
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      Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners." Harvard Business School Supplement 314-050, September 2013. (Revised June 2017.)
      • September 2013 (Revised August 2015)
      • Background Note

      Leadership and Teaming

      By: Ethan Bernstein
      Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
      Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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      Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
      • 2013
      • Case

      Advanced Leadership Pathways: David Weinstein and Write the World

      By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
      David Weinstein, a lawyer and former Chief Administrative Officer of mutual fund giant Fidelity Investments, launched Write the World, a proprietary online platform that included a writing curriculum, essay prompts in distinct subject matter, and access to expert... View Details
      Keywords: Writing; Online Platform; Social Entrepreneurship; Education; Internet and the Web; Competency and Skills; Change Management; Leadership
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      Kanter, Rosabeth M., Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: David Weinstein and Write the World." Harvard Business Publishing Case 314-030, 2013.
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