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- All HBS Web (324)
- Faculty Publications (97)
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Rigorous research, rooted in practice | About
in industries and organizations where economic models and operations are being disrupted from every angle. Faculty Case Studies Initiatives & Projects Bold ideas that become a powerful catalyst for change. Business & Environment Business... View Details
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 18 Nov 2008
- First Look
First Look: November 18, 2008
publicly traded firms in the United States under scrutiny. This case examines perceived excessive pay and severance packages at several firms implicated in the credit crisis of 2008, the executive compensation provisions in the Emergency View Details
Keywords: Martha Lagace
- Web
Skydeck - Alumni
video meetings and the interpersonal communication principles that transcend medium “Walking a Tightrope” Author Sheryl WuDunn (MBA 1986) on working class America’s economic fragility and how the COVID-19 crisis has exacerbated their... View Details
- 09 Nov 2023
- News
From the Brink
Antonio Weiss (MBA 1994), Adam Chepenik (MBA 2010), Sebastián Negrón-Reichard (JD/MBA 2024) As the senior top official in the US Treasury Department on domestic finance issues, Antonio Weiss (MBA 1994) could see Puerto Rico’s financial meltdown coming, like watching a... View Details
Keywords: Ralph Ranalli
- 23 Mar 2011
- Research & Ideas
China’s 60-Year Road from Revolution to World Power
discusses common assumptions about pre-revolutionary China, from both an economic and a political perspective. (Footnotes have been deleted.) Economics At mid-century, Chinese revolutionaries and many... View Details
Keywords: by William C. Kirby
- Web
Spreading the Word – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections
ultimately securing national stability at a time of economic and social unrest. 11 Elton Mayo, The Human Problems of an Industrial Civilization . New York: MacMillan, 1933, p. 159. The "Hawthorne Effect"... View Details
- Web
Advisory Board - Entrepreneurship
community. She was recently appointed to the Board of Trustees of the Economic Stabilization Trust by Massachusetts Governor Mitt Romney. The Trust provides direct loans and guarantees to manufacturing... View Details
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
that could enable finance to fulfill its potential in both stabilizing the atmosphere and making society more resilient. Measuring and Reducing Corporate Carbon Emissions Faculty Presenters: Robert S. Kaplan , Senior Fellow and Marvin... View Details
- 19 May 2015
- First Look
First Look: May 19
owned. This book explores the political logic of reforms to land ownership and control, accounting for how land development and real estate have become synonymous with economic growth and prosperity in China. Drawing on extensive... View Details
Keywords: Sean Silverthorne
- Web
Winners & Runners-Up | New Venture Competition
University technology that stabilizes vaccines into a thin film strip which can be shipped and stored without refrigeration, eliminating the need for the cold-chain. Vaxess strives to not only lower the cost of distribution, but also... View Details
- 01 Feb 1999
- News
Too Much of a Good Thing?
manufacturing industries has been identified by some observers as a key factor in the current economic crisis in that region, a collapse that has been called the greatest threat to the world's economic View Details
Keywords: Garry Emmons
- 27 May 2022
- Blog Post
Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023
application process was a chance to reflect on my life experiences up to that point and consider seriously what I wanted going forward. Christy Talisse (MBA 2023) Hometown: Visalia, CA Undergraduate university and major: US Naval Academy; Quantitative View Details
- 07 Apr 2009
- First Look
First Look: April 7, 2009
Authors:Bettina-Elisabeth Klaus and Markus Walzl Publication:Journal of Mathematical Economics (forthcoming) Abstract We consider several notions of setwise stability for many-to-many matching markets with... View Details
Keywords: Martha Lagace
- Web
HBS - Financials | Supplemental Financial Information
goals of balancing budgetary stability with the preservation of the endowment’s purchasing power. Each year the Harvard Corporation approves the final distribution amount. Funds within the HBS endowment, along with those of the other... View Details
- 11 Oct 2006
- What Do You Think?
How Do We Respond to the “Dependency Ratio” Dilemma?
Summing Up Dependency ratios are useful as general indicators of future economic and social health. But they must be managed downward on both a micro and macro basis, in the opinion of the majority of respondents to this month's column.... View Details
Keywords: by Jim Heskett
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
officials randomly changing rules without due process or checks and balances. You might have, in extreme circumstances, maximum economic instability. Or you might have political instability; you might have unrest in the streets. There is... View Details
Keywords: by Sean Silverthorne
- 28 Jan 2014
- First Look
First Look: January 28
Publications August 2013 Princeton University Press Fortune Tellers: The Story of America's First Economic Forecasters By: Friedman, Walter A. Abstract—The period leading up to the Great Depression witnessed the rise of the View Details
Keywords: Sean Silverthorne
- Web
Business, Government & the International Economy Awards & Honors - Faculty & Research
to the experience of the graduating class. Marco E. Tabellini : Recipient of the 2023 Excellence in Refereeing Award from the Review of Economic Studies . Marlous van Waijenburg : 2023: Invited as Guest Editor, Special Issue on Business,... View Details
- 30 Jun 2009
- First Look
First Look: June 30
government bond yields, stabilized until the fall of 2008, when they showed dramatic declines. The paper asks to what extent short-term real interest rates, bond risks, and liquidity explain the trends before 2008 and the unusual... View Details
Keywords: Martha Lagace