Publications

August 2021 (Revised March 2023)
Technical Note

Crossing Borders and Cultures: Global Branding

By: Jill Avery and Michael Moynihan

Many of the world's most valuable brands are global in scope. They benefit from shared meanings, systems, and stories across markets, and much of their allure for consumers lies in their "global-ness." Creating value from global brands requires successfully managing... View Details

Keywords: Global Branding; Marketing; Brands and Branding; Globalized Markets and Industries; Supply and Industry; Cross-Cultural and Cross-Border Issues; Value Creation

2002
Chapter

National Innovative Capacity

By: Michael E. Porter and Scott Stern

This chapter delves in detail into the conditions that allow a country to innovate at the global technology frontier. The findings reveal the striking degree to which the national circumstances actually explain the differences across countries in innovative activity... View Details

Keywords: Economics

September 2020
Article

Community-Level Postmaterialism and Anti-Migrant Attitudes:: An Original Survey on Opposition to Sub-Saharan African Migrants in the Middle East

By: Matt Buehler, Kristin Fabbe and Kyung Joon Han

Why do native citizens of the Middle East and North Africa express greater opposition to certain types of migrants, refugees, and displaced persons? Why, particularly, do they express greater opposition to sub-Saharan African migrants? This article investigates these... View Details

Keywords: Postmaterialism; Immigration; Attitudes; Prejudice and Bias; Surveys; Africa; Middle East

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08 Jul 2010
Working Paper Summaries

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

Keywords: by Laura Alfaro & Maggie Chen

June 2011
Case

Steering Monetary Policy Through Unprecedented Crises

By: David Moss and Cole Bolton

In early April 2008, economic conditions in Europe appeared to be deteriorating on almost all fronts: sales figures were falling, business and consumer confidence were slumping, forecasts for European growth were being revised downward, and inflation was rising. In... View Details

Keywords: Forecasting and Prediction; Economic Slowdown and Stagnation; Financial Crisis; Inflation and Deflation; Financial Institutions; Interest Rates; Policy

2020
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Ecosystems and Complementarities

By: Carliss Y. Baldwin

The purpose of this chapter is to introduce two new building blocks to the theory of how technology shapes organizations. The first is a new layer of organization structure: a business “ecosystem.” The second is the economic concept of “complementarity.” Ecosystems are... View Details

Keywords: Business Ecosystems; Complementarity; Modularity; Information Technology; Organizations

SSRN

28 May 2020
News

Community-Level Postmaterialism and Anti-Migrant Attitudes: An Original Survey on Opposition to Sub-Saharan African Migrants in the Middle East

November 2010 (Revised May 2014)
Case

Dow's Bid for Rohm and Haas

By: Benjamin C. Esty and David Lane

This case analyzes Dow Chemical Company's proposed acquisition of Rohm and Haas in 2008. The $18.8 billion acquisition was part of Dow's strategic transformation from a slow-growth, low-margin, and cyclical producer of basic chemicals into a higher-growth,... View Details

Keywords: Mergers and Acquisitions; Financial Crisis; Capital Structure; Financial Condition; Financial Management; Contracts; Lawsuits and Litigation; Risk and Uncertainty; Valuation; Chemical Industry

March 2024
Article

Human Capital Affects Religious Identity: Causal Evidence from Kenya

By: Livia Alfonsi, Michal Bauer, Julie Chytilová and Edward Miguel

We study how human capital and economic conditions causally affect the choice of religious denomination. We utilize a longitudinal dataset monitoring the religious history of more than 5,000 Kenyans over 20 years, in tandem with a randomized experiment (deworming) that... View Details

Keywords: Religion; Human Capital; Developing Countries and Economies; Welfare; Kenya

14 Dec 2010
Working Paper Summaries

Regulating for Legitimacy: Consumer Credit Access in France and America

Keywords: by Gunnar Trumbull

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

January 2011
Case

Masdar and Tianjin: Eco-Cities

By: John D. Macomber

Compares Masdar City and Tianjin Eco-City, two high profile "sustainable cities." Each showcases technological and financial innovation. Is it real? Is it replicable and defensible? The case is intended to introduce main concepts and tradeoffs with respect to rapid... View Details

Keywords: Technological Innovation; Business Model; Development Economics; Urban Development; Cash Flow; Project Finance; Competitive Advantage; Environmental Sustainability; City; Infrastructure

01 Apr 2009
Working Paper Summaries

The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry

Keywords: by Christopher Marquis & Zhi Huang; Banking

July 2000 (Revised April 2001)
Case

Agricultural Biotechnology and its Regulation

By: Forest L. Reinhardt

In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case... View Details

Keywords: Agribusiness; Genetics; Governing Rules, Regulations, and Reforms; Corporate Strategy; Trade; Law; Goods and Commodities; Safety; Environmental Sustainability; Government and Politics; Agriculture and Agribusiness Industry; Biotechnology Industry; Europe; United States

December 2009 (Revised June 2010)
Supplement

Goldman Sachs: A Bank for All Seasons (B)

By: Lena G. Goldberg and Tiffany Lynne Obenchain

Having taken steps to shore up investor confidence, during the turbulent fourth quarter of 2008, Goldman Sachs confronts the challenge of whether its business model will continue to be viable under radically altered market conditions and a new regulatory regime. View Details

Keywords: Business Model; Financial Crisis; Investment Banking; Financial Management; Financial Strategy; Governing Rules, Regulations, and Reforms; Business Strategy; Banking Industry

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

the current economic and financial crisis, countries around the globe are looking for ways to reignite economic growth. Traditionally, export-led growth has been perceived as one of the most promising... View Details

Keywords: by Christian Ketels

2010
Working Paper

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

By: Laura Alfaro and Maggie Chen

We examine in this paper the differential response of establishments to the global financial crisis, with particular emphasis on the role of foreign direct investment (FDI) in determining micro economic performance. Using a new worldwide dataset that reports the... View Details

Keywords: Financial Crisis; International Finance; Foreign Direct Investment; Local Range; Multinational Firms and Management; Production; Performance Evaluation; Networks