Donation - Publications - Faculty & Research

June 2014 (Revised February 2017)
Case

Kathy Giusti and the Multiple Myeloma Research Foundation

By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble

What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its... View Details

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08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

wellbeing, economic inequality, and the need for social justice. In addition, the band partnered with UNICEF, donated $1 million to Black Lives Matter, and aided COVID-19 relief efforts. Build a content ecosystem. In addition to its... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

people in the area regained confidence that life was returning to normal. Niinami’s company also donated lunch to Soma City elementary school students for three days in April before the school could get lunch service going again. When he... View Details

Keywords: by Dina Gerdeman

18 Jun 2020
Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

the satire publication The Onion headlined, "Woman A Leading Authority On What Shouldn't Be In Poor People's Grocery Carts." This study's results could have implications for everything from social and economic policymaking to charitable View Details

Keywords: by Rachel Layne

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

interests (e.g., saving money or donating it to a good cause instead of spending frivolously, eating health food instead of junk food). "People focused a higher percentage of their spending on ice cream (and other 'want' groceries)... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

Might Also Like: The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation Curbing an Unlikely Culprit of Rising Drug Prices: Pharmaceutical Donations Buy-In from Black Patients Suffers When Drug Trials Don’t... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

glasses and sends every three-year veteran of the company to a developing country to see its glasses donation programs in action. The company also broadened its social contributions, running programs that seek to expand access to eyecare... View Details

Keywords: by Ranjay Gulati

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

Credit: Martin Barraud Here’s a tip for persuading people to finish more tasks, buy more products, or donate more money: Simply present assignments, requests, or items as arbitrary sets, rather than as individual units. New research... View Details

Keywords: by Carmen Nobel

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

from someone who is—especially if it’s a consequential purchase.” By following those practices, consumers should be able to tell if when they are buying something “revised” whether it is, in fact, improved. You Might Also Like: Giving Back: Consumers Care More About... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

07 May 2014
What Do You Think?

How Should Wealth Be Redistributed?

self-evident: campaign donation limitations The 'playing field' would still be unequal but less severely so." Albert Stepanchic had a suggestion that hit close to home: "If I were evaluating the redistribution of wealth, I'd... View Details

Keywords: by James Heskett

24 Jan 2011
HBS Case

Terror at the Taj

donates a small portion of their salary to a pool that can be drawn on in the event a colleague suffers an accident or other significant personal setback. To date, Deshpandé has taught the case in the School's Owner/President Management... View Details

Keywords: by Julia Hanna; Accommodations

11 Jun 2018
Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

verdict to be an unequivocal “yes.” “[TiVo] paid $10,000 to buy a champion steer during a local county fair, renaming the bull ‘TiVo' before donating it back” For cases that aren’t settled out of court, companies serving as defendants... View Details

Keywords: by Michael Blanding; Legal Services

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

million in donations compared to $1.9 million during the same time period (July 29 to August 20) last year. This remarkable increase in their fundraising potential is largely due to the snowball effect of cause marketing coupled with a... View Details

Keywords: by John Deighton

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

the case of the Red Cross, the negative impact extended to other Red Cross organizations located in Europe that registered a decline in donations even though they had been in no way implicated. Q: You cite a study by Interbrand that found... View Details

Keywords: by Manda Salls

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

Might Also Like: Latest Isn’t Always Greatest: Why Product Updates Capture Consumers Giving Back: Consumers Care More About How Companies Donate Than How Much A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure... View Details

Keywords: by Scott Van Voorhis

24 Sep 2018
Research & Ideas

How Cost Accounting is Improving Healthcare in Rural Haiti

quantify the cost of delivering high-quality impacts.” Shah elaborates: “Now PIH can say, for example, ‘Here’s what it costs to support one woman’s cycle of care for an entire year. Would you like to support one woman’s cycle of health care with your annual donation?... View Details

Keywords: by Carmen Nobel; Health

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

calls hadn’t been returned). It took specific demonstrations of intentions and opportunities to make her story credible: a $1,000 donation for bows for a school’s string orchestra. It maybe wasn’t the best use of her money, but it showed... View Details

Keywords: by Sean Silverthorne

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

in the Boston-Cambridge area, but was financing over 50 percent of AIDS housing, Glassman said. In addition to outreach and socially responsible investing, the bank offers online donation functionality to any nonprofit that is a bank... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

05 Feb 2018
What Do You Think?

Should Companies Disclose Employee Compensation?

million fee. The situation came to light when the negotiation leaked. (The dispute was apparently resolved when Wahlberg agreed to donate his $1.5 million to Time’s Up Legal Defense Fund.) This Hollywood soap opera raises an interesting... View Details

Keywords: by James Heskett; Financial Services

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