Publications

September 2014
Article

Advancing Consumer Neuroscience

By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon

In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details

Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science

November 1994 (Revised May 2002)
Case

K-III: A Leveraged Build-Up

By: George P. Baker III, Nicola Bamford and Nicolas Greenspan

Explores the strategy, financing, and governance of a new type of organizational form, dubbed the Leveraged Build-Up by its inventor, Kohlberg, Kravis, Roberts & Co. The company makes leveraged acquisitions of small publishing companies, managing them in a very... View Details

Keywords: Debt Securities; Financial Management; Leveraged Buyouts; Cash Flow; Organizational Structure; Mergers and Acquisitions; Corporate Governance; Financial Strategy; Corporate Finance; Publishing Industry

Article

Complementarity between Audited Financial Reporting and Voluntary Disclosure: The Case of Former Andersen Clients

By: Richard Frankel, Alon Kalay, Gil Sadka and Yuan Zou

Prior literature presents various perspectives on the role of financial reporting. One view is that mandatory periodic reporting disciplines managers and encourages timely voluntary disclosure. We examine this "confirmation hypothesis" using the shock to financial... View Details

Keywords: Financial Disclosure; Mandatory Reporting; Reliability; Voluntary Disclosure; Financial Reporting; Quality; Corporate Disclosure

Accountability is seen as an essential feature of governments, businesses and NGOs. This volume treats it as a socially constructed means of control that can be used by the weak as well as the powerful. It contributes analytical depth to the diverse debates on... View Details

Jacob M. Cook

Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

17 Mar 2008
Research & Ideas

The Lessons of Business History: A Handbook

research accessible to nonspecialists. Academics have a growing tendency to pursue ever-narrower research agendas and to talk primarily to their own discipline, resulting in a chronic problem of knowledge existing in silos and different View Details

Keywords: by Sean Silverthorne

March 2011
Article

Accounting Scholarship That Advances Professional Knowledge and Practice

By: Robert S. Kaplan

Recent accounting scholarship has used statistical analysis on asset prices, financial reports and disclosures, laboratory experiments, and surveys of practice. The research has studied the interface among accounting information, capital markets, standard setters, and... View Details

Keywords: Corporate Disclosure; Asset Pricing; Risk Management; Surveys; Capital Markets; Measurement and Metrics; Valuation; Fair Value Accounting; Management Analysis, Tools, and Techniques; Financial Reporting

2009
Article

Silenced by Fear: The Nature, Sources, and Consequences of Fear at Work

By: Jennifer Kish Gephart, James R. Detert, Linda K. Trevino and Amy C. Edmondson

In every organization, individual members have the potential to speak up about important issues, but a growing body of research suggests that they often remain silent instead, out of fear of negative personal and professional consequences. In this chapter, we draw on... View Details

Keywords: Organizations; Working Conditions; Research; Emotions; Employees; Motivation and Incentives; Theory; Behavior

2014
Other Unpublished Work

Nudging Physicians to Pursue Careers in Underserved Areas: A Case for Behavioral Economics

By: Joseph Lopez, Mona Singh, Nava Ashraf and Joel Weissman

Currently, more than 60 million Americans live in "Health Professional Shortage Areas." Unless policymakers can encourage more physicians to practice in medically under-resourced areas, an increased number of uninsured individuals newly able to obtain health insurance... View Details

Keywords: Access To Care; Health Economics; Health Reform; Minority Health; Disparities; Health Care and Treatment; Health Industry

January 2001 (Revised June 2004)
Case

PetroChina

By: Alexander Dyck, Yasheng Huang and David Lane

In March 2000, plans for the initial public offering of shares in PetroChina were proceeding on schedule, and institutional investors were evaluating the deal. PetroChina was China's largest oil and gas company and an attractive play on China's continued economic... View Details

Keywords: Investment; Corporate Governance; Energy Sources; Energy Industry; China

Web

PhD Programs - Doctoral

rigorous, relevant research that influences practice. Our doctoral students work with faculty and access resources throughout HBS and Harvard University. The PhD program curriculum requires coursework at HBS and other Harvard discipline... View Details

Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz

Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details

Keywords: Education; Business History; Marketing; Practice

Read Now

June 1998 (Revised September 1998)
Case

Case for Brand Loyalty, A

Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details

Keywords: Consumer Behavior; Brands and Branding

13 Apr 2020
News

How To...

TeachingInterests

Field Course: Social Innovation Lab

This course provides students an opportunity to address a social enterprise topic with the discipline of business tools and techniques. Students will work in teams, choosing among three types of projects: a) developing a business plan for your own social enterprise;... View Details

2021
Chapter

International Business History and the Strategy of Multinational Enterprises: How History Matters

By: Geoffrey Jones and Teresa da Silva Lopes

This chapter provides an overview of the evolution of international business over the long-run as well as the strategies of MNEs. It highlights how strategies became more complex over time with MNEs moving from being coordinators of resources and managers of... View Details

Keywords: Multinational; International Business; Internalization; Globalization; Theory; Multinational Firms and Management; Business History; Africa; Asia; Europe; Latin America; Middle East; North and Central America

2021
Chapter

Renewing the Relevance of IB: Can Some History Help?

By: Geoffrey Jones

International business (IB) as a discipline has given limited attention to contemporary grand challenges of inequality, global warming, aging populations, endemic health crises, and de-globalization, in all of which multinationals are either central to the problem or... View Details

Keywords: International Business; Globalization; History; Multinational Firms and Management