Direct-to-consumer - Publications - Faculty & Research

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17 Jan 2017
First Look

First Look at New Research: January 17

Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker’s success in delivering on the promise of “designer eyewear at revolutionary prices,” via a direct-to-consumer sales model.... View Details

Keywords: Sean Silverthorne

26 Feb 2008
First Look

First Look: February 26, 2008

Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data come from a leading U.S.... View Details

Keywords: Martha Lagace

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

to cut out a lot of the cost by being a direct-to-consumer model,” Voorhees told KATU2. The team launched a GoFundMe page and raised more than $30,000 to manufacture and distribute masks. They have distributed tens of thousands of N95 and... View Details