Direct To Consumer Marketing - Publications - Faculty & Research

startup that was developing a treatment for some rare condition, with the directive to “get smart” on it before a Friday meeting. He knew how and where to look for answers. As... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

01 Sep 2023
News

Money Does Grow on (Family) Trees

on his land. Kearns has documented it all. “Genealogy is an opportunity to uncover, be inspired by, and share stories of all people,” says Kearns, a marketing director for Amazon Web Services and board... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

01 Mar 2024
News

In Harmony

Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

01 Dec 2023
News

Thinking Ahead

that not all companies should sell through social media. Does your customer base fit the demographics of a platform like TikTok? Is your product suited to the medium? “It’s probably more effective to sell... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details

Keywords: Robert Bochnak

01 Mar 2024
News

Game On

pickleball, a nascent market in which no one has the answers and the playbook has not been written. But reading the numbers, McCarthy sees an opening. The sport has a natural stickiness to it. Add View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Dec 2023
News

In My Humble Opinion: Plugged In

focused on the mobility and energy sectors. Lambert is backed by multi-billion-dollar private funds seeking to build innovation hubs in underserved markets and expand their portfolio in the global energy and... View Details

Keywords: Deborah Blagg

01 Dec 2023
News

Rounding the Bend

resellers, while 35 percent become feedstock for companies making recycled products—old wool sweaters become new ones, or last year’s fashions become tomorrow’s couch-cushion stu ng. The market for recycled materials is widening, Bolon... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

09 Nov 2023
News

From the Brink

Antonio Weiss (MBA 1994), Adam Chepenik (MBA 2010), Sebastián Negrón-Reichard (JD/MBA 2024) As the senior top official in the US Treasury Department on domestic finance issues, Antonio Weiss (MBA 1994) could see Puerto Rico’s financial meltdown coming, like watching a... View Details

Keywords: Ralph Ranalli

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If Your Customers Don't Care What You Charge, What Should You Charge?

Could Big Data Replace the Creative Director at the Gap?

We Say We Want Privacy Online, But Our Actions Say Otherwise

StubHub gets snubbed after publishing full prices

The art of the amateur online review

The Upside of Uncertainty

Innovation Under Constraint: Constructing a Turnaround at Lego

Do Search Ads Really Work?

Price Protection Report: Credit Cards Shielding You From Price Drops

Taylor Swift and the Economics of Music as a Service

Know the Job Your Product Was Hired for (with Help from Customer Selfies)

Wide Horizon