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- All HBS Web (602)
- Faculty Publications (109)
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- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
with moving eyes and lips, performing clever songs, and making deft cultural references. The mainstreaming of TikTok TikTok is evolving in directions that seem to be reducing its distinctiveness. Search. Because TikTok can be searched,... View Details
Keywords: by John Deighton and Leora Kornfeld
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
Scale Global This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010.... View Details
Keywords: by Sean Silverthorne
- 07 Sep 2011
- First Look
First Look: Sept. 7
Fragmented upstream and downstream channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Such distinctive industrial structures, we show, were a direct result of whether... View Details
Keywords: Sean Silverthorne
- 19 Apr 2010
- Research & Ideas
The History of Beauty
successful that its U.S. sales reached the equivalent in today's terms of half a billion dollars by the end of the 1920s, before the Great Depression eviscerated what had become the world's biggest beauty company. Coty was a larger than... View Details
- 31 May 2016
- First Look
May 31, 2016
in nonverbal displays of dominance. Although past studies demonstrate that both humans and nonhuman primates direct more visual attention to high-status others than low-status others, nonhuman primates avert their gaze when high-status... View Details
Keywords: Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details
Keywords: Sean Silverthorne
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
When a company is small, communication among employees is as simple as rolling a desk chair around the room to talk to the president, the admin, or the chief engineer. But as a company grows, communication becomes more difficult. And strategic View Details
Keywords: by Carmen Nobel
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales... View Details
- 16 Dec 2014
- First Look
First Look: December 16
technologies compete in production and innovation, in the sense that research can be directed to either clean or dirty technologies. If dirty technologies are more advanced to start with, the potential transition to clean technology can... View Details
Keywords: Sean Silverthorne
- 20 Mar 2012
- First Look
First Look: March 20
Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor, Rolex? And how would potential adjustments to Omega's product, pricing, distribution, and promotion strategies... View Details
Keywords: Sean Silverthorne
- 05 Jun 2020
- Research & Ideas
How Anchor Investors Help Impact Funds Succeed
evaluating impact funds. Additionally, anchor investors, on average, provide larger early investments than nonanchor investors. These larger investments provide efficiency to newly launching managers who might not have an embedded distribution and View Details
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
employees. For example, most firms depend on the continuing high regard of their customers. Repeat sales are essential. To achieve this the product or service needs to engage customers in terms of all four drives. Hence firms need to... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
are turning to the banks, which are directing investors' money into places as speculative as dot-com and telecom stocks. But this time the destruction of investors' value isn't likely to take the form of a large run-up in share prices... View Details
Keywords: by D. Quinn Mills
- 21 Apr 2015
- First Look
First Look: April 21
Meanwhile, Allstate continued to lose market share to GEICO and Progressive as it struggled to build its direct sales business in the face of opposition from its tied-agent distribution system. During the... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
direct authority. But there's lots of responsibility. It's their job to figure out what the product should look like. It's their job to persuade the engineers that this is what they need to build, and to persuade the View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that... View Details
- 05 Jul 2016
- First Look
July 5, 2016
direct and indirect value creation function for the sports organization and propose key capabilities that are required for the sports organization to successfully integrate, coordinate, and combine resources with its major sponsors. Key... View Details
Keywords: Sean Silverthorne
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details
- 18 Aug 2003
- Research & Ideas
How New Managers Become Great Managers
made a series of upward and lateral moves that entailed a number of tough assignments across many functional areas. Beginning as the director of regional operations in New England, this manager had profit and loss responsibility for fifty underperforming stores. Hiring... View Details
Keywords: by Linda Hill
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a... View Details
Keywords: by Susan Young