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Publications

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  • All HBS Web  (216)
    • News  (2)
    • Research  (205)
  • Faculty Publications  (3)

Show Results For

  • All HBS Web  (216)
    • News  (2)
    • Research  (205)
  • Faculty Publications  (3)
← Page 8 of 216 Results →
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

Gaining the community's trust is vital to building a successful business with crowdsourcing, agreed business leaders at the Digital Initiative Summit at Harvard Business School on March 30. When Tongal got its start in 2009, some members of the community questioned... View Details
Keywords: by Dina Gerdeman
  • 11 May 2015
  • Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
Keywords: by Dina Gerdeman; Transportation
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Your patient health care data is most likely scattered throughout the medical universe, in everything from notes scribbled by various doctors to test results resting in far-flung computer systems. So when medical professionals need to pull that information together to... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 30 Jul 2014
  • Lessons from the Classroom

Teaching The Deal

It's best to be nice when negotiating a business deal, but it's also OK to be aggressive in pursuing your interests—as long as you back up your position with facts. "If you're a seller and your price seems high, but it's justified in some way, with market... View Details
Keywords: by Dina Gerdeman; Education
  • 13 Oct 2011
  • Lessons from the Classroom

Building a Business in the Context of a Life

When MBAs start the second semester of their second year at Harvard Business School, most have already lined up new jobs--but that doesn't mean they have a clear idea what they want out of the rest of their lives. The same could be said for many business practitioners... View Details
Keywords: by Dina Gerdeman; Education
  • 02 Jul 2024
  • Book

Five Essential Elements to Build the Capital You Need to Lead

To aspiring entrepreneurs and other business practitioners looking to advance their careers, the path to a leadership role may seem daunting. Yet anyone with a dream to open a business, start a nonprofit, or simply move up the ranks at work can indeed get where they... View Details
Keywords: by Dina Gerdeman
  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can be forced to include consumer... View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

"Paltering" is the active use of truthful statements to influence a target’s beliefs by giving a false or distorted impression. It can pervade all kinds of personal interactions, from romantic relationships to foreign affairs, whenever people are tempted to mislead... View Details
Keywords: by Dina Gerdeman
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

jacket—a simple design with white and yellow lettering over a black background—emerged from more than 60 entries in a design challenge Lakhani ran on the website TopCoder. We asked Lakhani to discuss the book and the concept of user innovation. View Details
Keywords: by Dina Gerdeman
  • 13 Mar 2019
  • Research & Ideas

Ignore This Advice at Your Own Peril

repositories of advice.” Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. Image: iStock Related Reading: Advice on Advice Research Paper Do We Listen to Advice Just Because We... View Details
Keywords: by Dina Gerdeman
  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

make us question our often knee-jerk assumptions about what motivates other people’s choices. “If we see someone make a choice and we think we immediately know why,” she says, “we ought to take a moment to stop and question whether our assumptions are true.” About the... View Details
Keywords: by Dina Gerdeman
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

they can do it, rallying others to their cause as they go.” Dina Gerdeman: We talk about corporate social responsibility (CSR) today, yet it’s clear from the book that this emphasis on business solving social problems isn’t new. Do you... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 28 Mar 2018
  • Research & Ideas

Sophisticated Investors May Be Harming Fintech Lending Platforms

iPhoto Marketplace lending platforms such as LendingClub and Prosper have made significant competitive inroads against traditional banks in recent years by bringing together people who want to borrow with investors ready to bankroll them. But lending platforms, also... View Details
Keywords: by Dina Gerdeman; Banking; Financial Services
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

PeopleImages In 2012, federal court jurors listened as Ani Chopourian described the sexual harassment she endured as a cardiac surgery physician assistant at a Sacramento hospital. One surgeon greeted her each morning with “I’m horny” and slapped her bottom. Another... View Details
Keywords: by Dina Gerdeman
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a new study shows. That's bad... View Details
Keywords: by Dina Gerdeman; Travel
  • 28 Jun 2017
  • Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

Minimum wage hikes can drive poor-quality restaurants out of business. (Source: AndresCalle) A hike in the minimum wage can push restaurants out of business—but mainly the less desirable establishments already suffering from poor reputations, recent research shows. The... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

This scenario may sound familiar, unfortunately: Your flight begins with poking and prodding by the TSA agent, all to wait for the inevitable delayed departure. Boarding extends the indignities: more waiting while your section is called, followed by a squeeze down the... View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe. Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss after the... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

As Harvard Business School professor Laura Phillips Sawyer sifted through historical documents to trace the history of competition policy in the United States, an interesting figure emerged: Edna Gleason, who became known as the “mother of fair trade” in the late... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

As companies ride the digital wave, many find that switching up old, tired practices and deviating from the norm can be crucial to survival. But sometimes things can be taken too far. During the Digital Initiative Summit at Harvard Business School on March 30, business... View Details
Keywords: by Dina Gerdeman; Education; Advertising
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