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Publications

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  • All HBS Web  (215)
    • News  (2)
    • Research  (204)
  • Faculty Publications  (2)

Show Results For

  • All HBS Web  (215)
    • News  (2)
    • Research  (204)
  • Faculty Publications  (2)
← Page 8 of 215 Results →
  • 30 Jul 2018
  • Research & Ideas

Why Ethical People Become Unethical Negotiators

PeopleImages Convicted stockbroker Bernie Madoff knew exactly what he was doing when he stole billions from clients, yet the financial advisor didn’t pull off the biggest Ponzi scheme in the United States by himself. He had the help of unwitting accomplices—hundreds of... View Details
Keywords: by Dina Gerdeman
  • 15 Aug 2018
  • Book

Why Entrepreneurs Must Focus on Building Trust

Keywords: by Dina Gerdeman
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the consumer is given the option... View Details
Keywords: by Dina Gerdeman
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found.... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can be forced to include consumer... View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

"Paltering" is the active use of truthful statements to influence a target’s beliefs by giving a false or distorted impression. It can pervade all kinds of personal interactions, from romantic relationships to foreign affairs, whenever people are tempted to mislead... View Details
Keywords: by Dina Gerdeman
  • 17 Dec 2020
  • Research & Ideas

The 10 Most Popular Stories of 2020

Need to Walk the Talk Why Japanese Businesses Are So Good at Surviving Crises About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: imaginima] What will be... View Details
Keywords: by Dina Gerdeman
  • 13 Mar 2019
  • Research & Ideas

Ignore This Advice at Your Own Peril

repositories of advice.” Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. Image: iStock Related Reading: Advice on Advice Research Paper Do We Listen to Advice Just Because We... View Details
Keywords: by Dina Gerdeman
  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

make us question our often knee-jerk assumptions about what motivates other people’s choices. “If we see someone make a choice and we think we immediately know why,” she says, “we ought to take a moment to stop and question whether our assumptions are true.” About the... View Details
Keywords: by Dina Gerdeman
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: iStockphoto/sharrocks] Related Reading How Thinking Like a Startup Helps Governments Solve More Problems Transitions of... View Details
Keywords: by Dina Gerdeman
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

jacket—a simple design with white and yellow lettering over a black background—emerged from more than 60 entries in a design challenge Lakhani ran on the website TopCoder. We asked Lakhani to discuss the book and the concept of user innovation. View Details
Keywords: by Dina Gerdeman
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

they can do it, rallying others to their cause as they go.” Dina Gerdeman: We talk about corporate social responsibility (CSR) today, yet it’s clear from the book that this emphasis on business solving social problems isn’t new. Do you... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 28 Mar 2018
  • Research & Ideas

Sophisticated Investors May Be Harming Fintech Lending Platforms

iPhoto Marketplace lending platforms such as LendingClub and Prosper have made significant competitive inroads against traditional banks in recent years by bringing together people who want to borrow with investors ready to bankroll them. But lending platforms, also... View Details
Keywords: by Dina Gerdeman; Banking; Financial Services
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

PeopleImages In 2012, federal court jurors listened as Ani Chopourian described the sexual harassment she endured as a cardiac surgery physician assistant at a Sacramento hospital. One surgeon greeted her each morning with “I’m horny” and slapped her bottom. Another... View Details
Keywords: by Dina Gerdeman
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a new study shows. That's bad... View Details
Keywords: by Dina Gerdeman; Travel
  • 28 Jun 2017
  • Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

Minimum wage hikes can drive poor-quality restaurants out of business. (Source: AndresCalle) A hike in the minimum wage can push restaurants out of business—but mainly the less desirable establishments already suffering from poor reputations, recent research shows. The... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

This scenario may sound familiar, unfortunately: Your flight begins with poking and prodding by the TSA agent, all to wait for the inevitable delayed departure. Boarding extends the indignities: more waiting while your section is called, followed by a squeeze down the... View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe. Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss after the... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

As Harvard Business School professor Laura Phillips Sawyer sifted through historical documents to trace the history of competition policy in the United States, an interesting figure emerged: Edna Gleason, who became known as the “mother of fair trade” in the late... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
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