Publications

Publications

Filter Results: (155) Arrow Down
Filter Results: (155) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 8 of 155 Results
Sort by

Are you looking for?

→Search All HBS Web
  • 06 Mar 2012
  • First Look

First Look: March 6

Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and... View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition By: Sucher, Sandra J., and Shalene Gupta Abstract—Today layoffs have become companies’ default response to the challenges created by advances in technology... View Details
Keywords: Dina Gerdeman
  • February 2025
  • Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Innovation and Invention; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
Related
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The engineering-focused subsidiary aiming to facilitate cross-border interactions embedded language acquisition experts to transition all... View Details
Keywords: Dina Gerdeman
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

regulations needed to be based on hard science and engineering knowledge. To achieve this, collaboration with the Swedish government was seen as instrumental and joint R&D was regarded as a means to share knowledge and costs. The study ends by noting that in the... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2011
  • First Look

First Look: September 27

but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

problems that influence the ecosystem for business success: climate change, crumbling infrastructure, digital divides, health disparities, racial equity, public education, and firmer safety nets. There will undoubtedly be tightening of... View Details
Keywords: by Dina Gerdeman
  • 31 Jul 2012
  • First Look

First Look: July 31

121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management... View Details
Keywords: Carmen Nobel

Are you looking for?

→Search All HBS Web