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  • All HBS Web  (612)
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    • News  (198)
    • Research  (242)
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  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

and layoffs. Questions that CEOs raised with us included: “What are best practices for digital terminations?” and “If the economy worsens and you have to consider reducing payroll, what’s the most effective way?” As we look ahead to what... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 12 Oct 2011
  • First Look

First Look: October 12

problems. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/612017-PDF-ENG Digital Microscopy Is Making Me Crazy! Willy ShihHarvard Business School Case 612-002 For Carl Zeiss Microimaging, modular hardware and software enabled... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

recommend other jokes they might like, while another group received a more detailed explanation: “Think of the algorithm as a tool that can poll thousands of people and ask them how much they like different jokes. This way, the algorithm... View Details
Keywords: by Dina Gerdeman
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

moving target, potential customers are wary of costs and implementation complexities, and use cases, while powerful, are still lacking in many areas. Take advantage of uncertainty All this uncertainty is a fertile breeding ground for entrepreneurs ready to make their... View Details
Keywords: by Rocio Wu
  • 31 Jul 2019
  • Research & Ideas

Distressed Employees? Try Resilience Training

have skills to cope. And it’s when workplaces need to make sure employees are getting the help they need.” Stressed-out workers seek online tools Whillans decided to explore whether an internet-based platform called Happify, which coaches... View Details
Keywords: by Dina Gerdeman; Health
  • 12 May 2020
  • Research & Ideas

It’s Time To Relaunch Your Remote Team

COVID-19 has made virtual work the new normal. In a few short weeks, meeting tools like Zoom, Microsoft Teams, Google Chat, and Slack have gone from a useful supplement to the primary enablers for daily interactions with co-workers.... View Details
Keywords: by Tsedal Neeley
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

directly competitive product, if the rival introduces an inferior substitute, it may damage consumers' perceptions and depress sales in the entire product category. As a result, intellectual property protection must be seen as not a cure-all, but rather as a View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

star might fade without a tour to guide it. "This became a crucial bet on the development of the artist Lady Gaga," Elberse says. The decision was vital because concerts are not only a great publicity tool for recorded music,... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

people in the room to guess what prompts he had provided to the AI tool DALL-E2 to create the image. People in the audience were stumped. After about 40 seconds, Turner—a visiting fellow at HBS’s Institute for the Study of Business in... View Details
Keywords: by Barbara DeLollis
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

will often consider the giant risk but ignore the smaller risks that create friction in the supply chain," says M. Eric Johnson, director of the Center for Digital Strategies at Dartmouth College's Tuck School of Business in Hanover,... View Details
Keywords: by David Stauffer
  • 04 Apr 2018
  • Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
Keywords: by John Macomber; Construction; Green Technology
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

and operational challenges. It provided employees with tools and equipment to set up their workstation at home. The company proactively managed uncertainty with clients. Instead of passively waiting for demand to change, it tried to... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 24 Feb 2020
  • Research & Ideas

The Hidden Vulnerabilities of Open Source Software

an inventory of the most important shared software and potential vulnerabilities and is the first step to understand more about these projects so that we can create tools and standards that result in trust and transparency in software.”... View Details
Keywords: by Frank Nagle and Jenny Hoffman; Computer
  • 30 Mar 2020
  • Research & Ideas

Readers Ask: I Need Tips for Working at Home

digital tools for communication. But in work, we still tend to use face-to-face meetings. How does location or geographic mobility affect innovation? Choudhury: Knowledge is often locked in a geography, and... View Details
Keywords: by Kristen Senz
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Purchase this case:https://hbsp.harvard.edu/product/219030-PDF-ENG Harvard Business School Case 318-082 Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company As a middle manager at a... View Details
Keywords: Dina Gerdeman
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

returns. Digital advertising provides marketers with renewed opportunity to measure advertising effectiveness. Economists draw on both existing theories of advertising and the tools of econometrics to test... View Details
Keywords: by Roberta Holland; Technology; Education
  • 23 Mar 2021
  • Book

Succeeding in the New Work-from-Anywhere World

but once we have a framework, we will not suffer that exhaustion again. Depending on the work you need to do, you need to think about what digital tools to use. Do you need to be on video or could you talk... View Details
Keywords: by Michael Blanding
  • 15 Aug 2024
  • Op-Ed

Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience

the trial runs. Technology: Use necessary technological tools to support assigned roles in crisis management, ensuring seamless operation and coordination, such as different modes of communication and documentation on and off the primary... View Details
Keywords: by Hise Gibson and Anita Lynch
  • 29 Sep 2011
  • Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

a cure-all, but rather as a tool with both strengths and weaknesses. The increasing use of patent pools to share technology is one method for firms to avoid costly litigation arising from overlapping patent awards. How Should I Think... View Details
Keywords: Re: Multiple Faculty
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