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  • October 2021 (Revised December 2021)
  • Case

PhonePe: Democratizing Payments in India

By: Michael Chu and Rachna Tahilyani
The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details
Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India
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  • Program

Competing in the Age of Digital Platforms

artificial intelligence further propels the opportunity and need to leverage a platform model for competitive advantage. AI companies are evolving into the next generation of platforms. This program will show you how to create sustainable value whether you are... View Details
  • 2024
  • Report

The Eco-Digital EraTM: The Dual Transition to a Sustainable and Digital Economy

By: Suraj Srinivasan, Andy Feinstein, Amol Khadikar, Jiani Zhang, Noémie Lauer, Hiral Shah, Sally Epstein, Jerome Buvat and Vaishnavee Ananth
Since the proliferation of smartphones and social media in the late 2000s, digital has captured an increasingly large portion of the economy. In this Capgemini Research Institute report, The Eco-Digital EraTM: The dual transition to a sustainable and... View Details
Keywords: Technology Adoption; Digital Transformation; Environmental Sustainability; Trends
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  • Web

Digital Transformation - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details
  • August 2012
  • Background Note

Marketing Communications

By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details
Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America
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  • 01 Dec 2020
  • News

Digital Health Care: Empowering Consumers

consumers have a voice. These new technologies have empowered consumers to monitor and manage their own diseases. MORE STORIES ABOUT IMPACT: The Digital Transformation of Health Care A New Approach to Contact Tracing Finding the View Details
Keywords: April White
  • Web

Social Media Guidelines for Faculty and Staff | About

account, we urge you to consult the University’s “ Communications guidelines and best practices ” resource, which provides further information and guidance on brand identity requirements, digital accessibility, and particular social View Details
  • 20 Aug 2014
  • Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost on Ford's reelection team that... View Details
Keywords: by John Deighton
  • March 2019 (Revised March 2020)
  • Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay
Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details
Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; North and Central America; Europe; Asia
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  • Forthcoming
  • Article

Black Empowerment and White Mobilization: The Effects of the Voting Rights Act

By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa
How did southern whites respond to the 1965 Voting Rights Act (VRA)? Leveraging newly digitized data on county-level voter registration by race between 1956 and 1980, and exploiting pre-determined variation in exposure to the federal intervention, we document that... View Details
Keywords: Government Legislation; Race; Behavior; Voting; Prejudice and Bias
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  • Article

The Right and Wrong Way to Do ‘CEO Activism’

By: Aaron K Chatterji and Michael W. Toffel
CEO activism—where leaders take public stands on controversial social and political issues that aren’t related to their company’s bottom line—has become increasingly common. CEO activism has attracted favorable media attention, but has also resulted in backlash and... View Details
Keywords: Leadership; Social Issues; Communication Strategy; Performance Effectiveness
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  • 30 Dec 2016
  • News

Walter E. Mattson, Former President of New York Times, Dies at 84

Keywords: newspapers; digital media; negotiation; manufacturing; leadership; Publishing Industries (except Internet); Information
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers Professor of Business... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 1999
  • Chapter

Digital Media: Cutting Through the Hype

By: J. A. Deighton and Patrick Barwise
Keywords: Media; Technology; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

regulatory approach? Isn't the telemarketing hotline working? Deighton: Regulation solution routinely disappoints. Rules lag behind the cunning of those who want to exploit the limitations of the rules, particularly in the nimble digital... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 30 Apr 2022
  • News

The Easy Way To Become Fluent In The Language Of Digital

  • 01 Dec 2020
  • News

The Digital Transformation Of Health Care

leaders have the knowledge and insight needed to tackle critical issues facing business and society—including those pertaining to our health and well-being. Digital Health Care: Empowering Consumers A New Approach to Contact Tracing... View Details
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

is an arrangement in which the seller is paid based on the actual performance of its product or service. It is becoming much more popular. In the advertising industry, agencies had been traditionally paid 15 percent of the cost of the View Details
Keywords: by Benson Shapiro; Manufacturing
  • 27 Aug 2018
  • News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

  • August 2021 (Revised September 2022)
  • Case

Patch Technology: Making It Easy to Do the Right Thing

By: Tomomichi Amano, Robert J. Dolan and Carol Zhang
In 2021, the growing threat of climate change pushed companies around the world to understand that significant behavioral change was necessary. While many recognized that decreasing emissions was critical, more sophisticated players such as Microsoft began to recognize... View Details
Keywords: Environmental Management; Marketing; Digital Platforms; Climate Change
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