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Show Results For
- All HBS Web
(473)
- People (2)
- News (88)
- Research (239)
- Multimedia (2)
- Faculty Publications (88)
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers... View Details
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
The first of these, Machine/Platform/Crowd, explores the current and future impact of digital technology on people (the mind in relation to machine), product (in relation to digital platforms), and core... View Details
Keywords: by James Heskett
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical and View Details
- 15 Sep 2009
- First Look
First Look: September 15
pressures in that environment, can influence creativity by influencing people's passion for their work. Managers can influence the level of creativity in their organizations by... View Details
Keywords: Martha Lagace
- 19 May 2015
- First Look
First Look: May 19
Joanne, George Serafeim, and Shan Wu Abstract—We study how career concerns influence banking analysts' forecasts and how their forecasting behavior benefits both them and bank managers. We show that banking analysts issue early in the... View Details
Keywords: Sean Silverthorne
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used... View Details
- 28 Oct 2014
- First Look
First Look: October 28
school tend to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial than others... View Details
Keywords: Carmen Nobel
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
says Luca, the Lee J. Styslinger III Associate Professor of Business Administration. “They can’t rely on data scientists alone.” Experiments have come to have an outsize influence within tech companies from Uber to Zillow, which test... View Details
Keywords: by Danielle Kost
- 10 Dec 2007
- HBS Case
One Laptop per Child
evolution of "action pricing"—setting an audacious price goal and endeavoring to meet it. The laptop typifies technological breakthroughs that influence the mainstream in ways that could have large potential impact. The... View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
perceptions, emotions, and motivations," Amabile says. "We call this 'inner work life,' and we found that it directly influences creativity and other aspects of performance." Previous laboratory studies have demonstrated... View Details
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that... View Details
Keywords: Martha Lagace
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
contextual features influence the expression of these needs, sustaining or undermining the positive emotional experiences that fuel work engagement. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53578 December 2017 Mayo... View Details
Keywords: Sean Silverthorne
- 12 Apr 2016
- First Look
April 12, 2016
abundance is allowing our species to develop, distribute, and profit from innovation in nearly every corner of civilization. Now key elements of the modern world such as the speed and connectedness of digital communication, the dynamic... View Details
Keywords: Sean Silverthorne
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas Steenburgh Abstract—We study... View Details
Keywords: Dina Gerdeman
- 17 Apr 2007
- First Look
First Look: April 17, 2007
investment incentives are important or when there is asymmetric information regarding seller product quality. We discuss these tradeoffs in the context of several prominent digital intermediaries. Changing Practices on Sustainability:... View Details
Keywords: Martha Lagace
- 06 Mar 2007
- First Look
First Look: March 6, 2007
report their own violations. In this study, we examine how regulatory enforcement activities influence organizations' decisions to self-police. We created a comprehensive dataset for the "Audit Policy," a United States... View Details
Keywords: Martha Lagace
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
others to buy into your perspective? Is a digital camera a substitute for an analog camera? Is it a PC peripheral? Is it something like a camcorder? And how do consumers make sense of it? What features do they value? Ideally, producers... View Details
- 21 Jun 2011
- First Look
First Look: June 21
Standard Setters in Standard Setting Authors: Abigail M. Allen and Karthik Ramanna Abstract We investigate the idiosyncratic influence of standard setters in standard setting. In particular, we examine how FASB members' and SEC... View Details
Keywords: Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
in the past and now influence clinical trials and participate in regulatory decision-making. Yet these developments are far from universal and are taking very different forms around the world. Building on data showing that pharmaceutical... View Details
Keywords: Martha Lagace
- 06 Oct 2015
- First Look
October 6, 2015
2015 University of Chicago Press Economic Analysis of the Digital Economy By: Goldfarb, Avi, Shane Greenstein, and Catherine Tucker, eds. Abstract—As the cost of storing, sharing, and analyzing data has decreased, economic activity has... View Details
Keywords: Sean Silverthorne