Digital Influencers - Publications - Faculty & Research

09 Sep 2008
First Look

First Look: September 9, 2008

influence the companies being rated. We focus on corporate environmental ratings, the primary purpose of which is to help investors select "socially responsible" and avoid "socially irresponsible" companies. We... View Details

Keywords: Sean Silverthorne

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Latin America - Global

entrepreneurs so that they can navigate the complexities of their environment more effectively. October 2024 EVENT Revitalize, Reinvent, Reskill: Unlocking Workforce Productivity Event in Medellín In October, in collaboration with the View Details

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Podcast - Business & Environment

last 15 years scaling a national logistics and digital infrastructure platform for resale. In this episode James describes why the company decided to handle physical goods rather than act as a pure marketplace, how ThredUp helps brands... View Details

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A New Vision – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

interpretation appear with the perspective of hindsight. Perhaps most troubling is the researchers neglect of power. In their view, the manager or boss is morally chaste. Power is conceived only as the capacity to influence another... View Details

Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang

Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details

Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry

Citation

SSRN

20 Nov 2018
First Look

New Research and Ideas, November 20, 2018

that adjustments grow more stringent and accurate in the months leading up to default and better predict lender default recovery rates. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52018 Peer Influence on Trade... View Details

Keywords: Dina Gerdeman

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

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Human Relations and Harvard Business School – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

Fatigue Laboratory, located in the basement of the Business School’s Morgan Hall, where researchers studied human reactions to environment, including the effects of fatigue on productivity. Together, Donham, Mayo, and Henderson had a lasting View Details

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The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade

of the China Trade Introduction Doing Business with China Augustine Heard & Co. The Canton Trade Commodities & Currencies Treaty Ports & Compradors Clippers & Steamships Exploring Trade Links Chinese Competition Expatriate Traders View Details

07 Apr 2023
Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

With limited regulatory enforcement and few gatekeepers, crypto influencers with large social-media audiences can move global markets with a single tweet. The most prominent, including celebrities like Kim Kardashian and Lindsay Lohan,... View Details

Keywords: by Kristen Senz

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Business & Environment - Faculty & Research

consequential decision of his tenure: should he continue at the helm, promote a trusted insider, or become the first in the company’s history to recommend to the board appoint a non-family CEO? Keywords: AI ; Artificial Intelligence ; View Details

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

the high ground, allowing it to influence norms and policies to mitigate AI bias. But the tech giant’s decision to push out pioneering AI researcher and ethicist Timnit Gebru set the company on a rocky course, contends Harvard Business... View Details

Keywords: by Scott Van Voorhis; Technology

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Leadership - Faculty & Research

"deviance" to foster innovative behavior and boost productivity. March 2015 Module Note Power and Influence in Society By: Julie Battilana This module aims to help students understand how power and influence... View Details

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Human Behavior & Decision-Making - Faculty & Research

self-insight. Consequently, spontaneous thoughts potently influence judgment. A series of experiments provides evidence supporting two hypotheses. First, we hypothesize that the more a thought is perceived to be spontaneous, the more it... View Details

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social media can influence businesses. Their paper, “The... View Details

Keywords: by Kasandra Brabaw; Technology

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

it.” You Might Also Like: How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews Dog Eat Dog: Measuring Network Effects Using a... View Details

Keywords: by Michael Blanding; Retail

27 Jan 2020
Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

control, and the people pulling them tend to make decisions based on their view of our competence and character. Huang says you need to be aware of how others see you and guide their perceptions, redirecting them when necessary to View Details

Keywords: by Dina Gerdeman

01 Feb 2001
News

What Makes a Good Leader

in Nonprofit Management (Executive Education) Recent book: Evolve!: Succeeding in the Digital Culture of Tomorrow On change: "Mindless habitual behavior is the enemy of innovation." Regarding vision: "A vision is not just a picture of... View Details

Keywords: Management

30 Nov 2021
In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details

Keywords: by Lynn Schenk and Dina Gerdeman

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was written by Jax, a View Details

Keywords: by John Deighton and Leora Kornfeld

Publications