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  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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  • 12 Jan 2023
  • News

‘Debiasing’ Debt with Data

caught the eye of Google, which forged a partnership to provide the estimated 66,000 software-development hours required to build a digital bank from the virtual ground up. Now called BetaBank Powered by... View Details
Keywords: Ralph Ranalli
  • Web

Investing in Emerging Industries | Baker Library | Bloomberg Center | Harvard Business School

Introduction 1840s – 1880s General Merchants to Commodities Brokers 1880s – 1920s Investment Banking & Securities Underwriting 1920s – 1960s Investing in Emerging Industries 1850–1968 Lehman Brothers Family Partners 1960s – 2000s... View Details
  • 10 Jun 2014
  • First Look

First Look: June 10

such as talent and capital, away from wealth creation and toward wealth distribution. It distorts thinking. Restoring the balance of power is critical to the competitiveness and the health of the rest of the economy. Limits on the size and leverage of View Details
Keywords: Sean Silverthorne
  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

important implications for many platform firms operating in today’s digital economy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52315 Harvard Business School Case 717-416 DO & CO: Gourmet Entertainment This case... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2023
  • News

Made in Italy

Sophus Reinert, Dante Roscini, and Arthur Segel) Japan: Innovation Through the Fusion of Digital and Analog (led by professors Hirotaka Takeuchi and Ramon Casadesus-Masanell) London: Entrepreneurship in the UK and Europe (led by Greg... View Details
Keywords: April White
  • Web

Advisory Board - Entrepreneurship

America, Asia, and Europe. Datar has worked with many corporations, including General Motors, Mellon Bank, General Chemicals, Solectron, TRW, VISA, AT&T, Boeing, DuPont, Co-operative Bank and British Columbia Telecommunications, on... View Details
  • Web

Student Research - Doctoral

for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... 2024 Working Paper Trade... View Details
  • Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking and consumer sector. “I received really great training in management consulting around working... View Details
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical assets by View Details
Keywords: by Sean Silverthorne
  • Web

Social Enterprise - Faculty & Research

middle” problem—the $5.2 trillion funding gap for small and medium-sized enterprises (SMEs) in emerging markets. By financing digital lenders who provided asset-backed loans to SMEs, Untapped combined flexible repayment structures with... View Details
  • Web

After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade

through credit. 26 London merchant banks such as Baring Brothers & Co. provided Heard & Co. with credit, and the China trade in turn brought a significant increase in banking profits. 27 “With the... View Details
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

Become Influential? A Field Study of Toolmaking and Expertise in Two Financial Institutions Authors:Hall, Matthew, Anette Mikes, and Yuval Millo Abstract In this study, we examine transformations in the influence of risk managers in two large UK View Details
Keywords: Sean Silverthorne
  • 01 Dec 2023
  • News

Rounding the Bend

increasingly demanding more accountability and transparency. “I’m actually quite proud of how the industry is coming together.” McClay has filled myriad roles within the fashion sector: first on the European consumer and retail investment View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • 01 Jun 1998
  • News

Simmons Family Endows Professorship

The only way to truly appreciate what you have is to work for it," says Roy W. Simmons, the 82-year-old chairman of Utah-based Zions Bancorporation, one of the most successful bank holding companies in the country. Simmons speaks from... View Details
  • Web

Curriculum - Business & Environment

Natalia Rigol and Benjamin N. Roth The course examines the opportunities and the challenges of the base of the pyramid markets and seeks to identify the key factors behind commercial success and failure. How is technology and the digital... View Details
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
Keywords: Publishing Industries (except Internet); Information
  • Web

Online Business Strategy Course | HBS Online

Predicting Competition in Local Markets Competing Against Dominant Platforms Platforms in Your Value Chain Serial Acquirers Show Hide Details Concepts Understanding Network Effects Which Markets Will Tip Strategies for Underdogs Digital... View Details
  • Web

Buy Now, Pay Later: Cars on Time

market share in the 1920s. Ford, who believed that buying cars on credit was morally reprehensible, responded to GMAC with a surge in advertising and an unpopular program that encouraged customers to use their local Ford dealer as a savings View Details
  • Fast Answer

Resources for Investment Management and Financial Analysis

firms Key members of the management team Investment bank league tables   Bloomberg
Current and historical financial information on individual equities, stock market indices, fixed-income securities, currencies, commodities, and... View Details