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      Design StructureRemove Design Structure →

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      • July 2013 (Revised July 2013)
      • Case

      Powerchip Semiconductor Corporation

      By: Willy Shih and Chen-Fu Chien
      Powerchip Semiconductor Corporation has a horizontal firm structure in an industry that is predominantly organized vertically. While it has been successful in up markets, in the current down market its strategic rationale was being tested. As a capital-intensive... View Details
      Keywords: Industry Structures; Organizational Structure; Partners and Partnerships; Competition; Horizontal Integration; Vertical Integration; Semiconductor Industry; Taiwan
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      Shih, Willy, and Chen-Fu Chien. "Powerchip Semiconductor Corporation." Harvard Business School Case 609-063, July 2013. (Revised July 2013.)
      • Summer 2013
      • Article

      IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

      By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih
      Firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, this article introduces the concept of "IP... View Details
      Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Innovation Strategy; Intellectual Property; Value
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      Henkel, Joachim, Carliss Y. Baldwin, and Willy C. Shih. "IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property." California Management Review 55, no. 4 (Summer 2013): 65–82.
      • 2013
      • Working Paper

      Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case

      By: Robert Lagerstrom, Carliss Baldwin, Alan MacCormack and David Dreyfus
      We test a method that was designed and used previously to reveal the hidden internal architectural structure of software systems. The focus of this paper is to test if it can also uncover new facts about the components and their relationships in an enterprise... View Details
      Keywords: Complexity; Applications and Software; Product Design; Pharmaceutical Industry
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      Lagerstrom, Robert, Carliss Baldwin, Alan MacCormack, and David Dreyfus. "Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case." Harvard Business School Working Paper, No. 13-105, June 2013.
      • 2013
      • Working Paper

      Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case

      By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier
      We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details
      Keywords: Communication Technology; Complexity; Applications and Software; Product Design; Telecommunications Industry
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      Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, and Stephan Aier. "Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case." Harvard Business School Working Paper, No. 13-103, June 2013.
      • 2013
      • Dissertation

      Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

      By: Clarence Lee, Vineet Kumar and Sunil Gupta
      Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
      Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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      Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013. (Job Market Paper.)
      • 2014
      • Working Paper

      Hidden Structure: Using Network Methods to Map System Architecture

      By: Carliss Baldwin, Alan MacCormack and John Rusnak
      In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details
      Keywords: Complexity; Applications and Software; Product Design
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      Baldwin, Carliss, Alan MacCormack, and John Rusnak. "Hidden Structure: Using Network Methods to Map System Architecture." Harvard Business School Working Paper, No. 13-093, May 2013. (Revised April 2014.)
      • 2013
      • Working Paper

      Managers and Market Capitalism

      By: Rebecca Henderson and Karthik Ramanna
      In a capitalist system based on free markets, do managers have responsibilities to the system itself? If they do, should these responsibilities shape their behavior when they are engaging in the political process in an attempt to structure the institutions of... View Details
      Keywords: Market Design; Economic Systems; Managerial Roles; Government and Politics
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      Henderson, Rebecca, and Karthik Ramanna. "Managers and Market Capitalism." Harvard Business School Working Paper, No. 13-075, March 2013. (Revised November 2013.)
      • Aug 2013
      • Conference Presentation

      Brokerage Spaces: How Informal Networks Transform Formal Structure In The Pursuit Of Complex Tasks

      By: Ranjay Gulati and Luciana Silvestri
      Keywords: Ambiguity; Cognition; Collaboration; Networks; Organizational Design; Cognition and Thinking
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      Gulati, Ranjay, and Luciana Silvestri. "Brokerage Spaces: How Informal Networks Transform Formal Structure In The Pursuit Of Complex Tasks." Paper presented at the Academy of Management Annual Meeting, Lake Buena Vista (Orlando), FL, August 2013.
      • November 2012 (Revised May 2013)
      • Case

      ASUSTeK and the Google Nexus 7 Tablet

      By: Willy C. Shih and Jyun-Cheng Wang
      Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
      Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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      Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
      • November 2012
      • Case

      Teaming at GE Aviation

      By: Rakesh Khurana, Jeffrey Polzer, Willy Shih and Eric Baldwin
      Describes the challenges and successes encountered by GE's Aviation business in implementing a teaming work structure and culture in plants across its supply chain. GE Aviation leadership had seen dramatic gains in productivity, quality, and worker satisfaction in... View Details
      Keywords: Organizational Behavior; Aviation And Aerospace; Capacity Management; Competitiveness; Corporate Culture; Corporate Structure; Labor Relations; Manufacturing; Production Planning; General Electric; Teaming; Managing Change; Transformation; Labor Unions; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Productivity; Leading Change; Management Style; Job Design and Levels; Aerospace Industry; Manufacturing Industry; United States
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      Khurana, Rakesh, Jeffrey Polzer, Willy Shih, and Eric Baldwin. "Teaming at GE Aviation." Harvard Business School Case 413-074, November 2012.
      • October 2012
      • Case

      Designing a Culture of Collaboration at Lake Nona Medical City

      By: Amy C. Edmondson, Sydney Ribot and Tiona Zuzul
      Describes Lake Nona, a 7,000-acre residential and research cluster in central Florida, and its process and innovation culture, and Lake Nona Institute, the organization behind the planning and governance of this new eco-friendly community. Emphasis is placed on the... View Details
      Keywords: Collaboration; Innovation; Health Care; Real Estate; Entrepreneurship; Collaborative Innovation and Invention; Governance; Real Estate Industry; Florida
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      Edmondson, Amy C., Sydney Ribot, and Tiona Zuzul. "Designing a Culture of Collaboration at Lake Nona Medical City." Harvard Business School Case 613-022, October 2012.
      • October 2012 (Revised August 2013)
      • Case

      Global Unichip Corporation (A)

      By: Willy Shih and Chen-Fu Chien
      Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details
      Keywords: Abstraction; Value-network; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Horizontal Integration; Vertical Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Complexity; Information Technology; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan
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      Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (A)." Harvard Business School Case 613-048, October 2012. (Revised August 2013.)
      • Article

      Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis

      By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
      A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
      Keywords: Organization Design; Architecture; Modularity; Open Source Software; Communication; Design; Governance; Management Practices and Processes; Open Source Distribution; Product Design; Mission and Purpose; Organizational Structure; Performance; Problems and Challenges; Behavior; Software
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      MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis." Research Policy 41, no. 8 (October 2012): 1309–1324.
      • 2012
      • Working Paper

      IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

      By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih
      In this paper we explain how firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, we introduce the concept... View Details
      Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Strategy; Open Source Distribution; Value; Complexity; Intellectual Property
      Citation
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      Henkel, Joachim, Carliss Y. Baldwin, and Willy C. Shih. "IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property." Harvard Business School Working Paper, No. 13-012, August 2012. (Revised November 2012.)
      • 2012
      • Article

      Open Innovation and Organization Design

      By: Michael Tushman, Karim Lakhani and Hila Lifshitz - Assaf
      This paper calls the organization design community to reconcile the divergent scholarly perspectives on the relationship between firm boundaries and the locus of innovation by moving beyond debates between open vs. closed boundaries and instead embracing the notion of... View Details
      Keywords: Organization Design; Open Innovation; Innovation; Locus Of Innovation; Organizational Boundaries; Organizational Design; Organizational Structure; Innovation and Invention; Alliances; Vertical Integration; Boundaries
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      Tushman, Michael, Karim Lakhani, and Hila Lifshitz - Assaf. "Open Innovation and Organization Design." Special Issue on The Future of Organization Design. Journal of Organization Design 1, no. 1 (2012): 24–27. (SSRN's top ten download list for: Organizational Structural Designs, Innovation & Product Development.)
      • March 2012 (Revised April 2013)
      • Case

      Schön Klinik: Eating Disorder Care

      By: Michael E. Porter, Emma Stanton, Jessica A. Hohman and Caleb Stowell
      The Schön Klinik is a private, for-profit German hospital group trying to establish itself as a premium health care provider in a competitive German market. The case details Schön Klinik's founding, its early focus on measurement and improvement, and the design and... View Details
      Keywords: Health Care Quality; Outcomes; Quality Improvement; Strategy And Performance Measurement; Integration; Measurement and Metrics; Competition; Health Disorders; Health Care and Treatment; Outcome or Result; Performance Evaluation; Business Processes; Health Industry; Germany
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      Porter, Michael E., Emma Stanton, Jessica A. Hohman, and Caleb Stowell. "Schön Klinik: Eating Disorder Care." Harvard Business School Case 712-475, March 2012. (Revised April 2013.)
      • February 2012
      • Case

      Kent Chemical: Organizing for International Growth

      By: Christopher A. Bartlett and Laura Winig
      In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on... View Details
      Keywords: International Business; Organizational Change; Multinational Corporations; Organizational Change and Adaptation; Multinational Firms and Management; Organizational Design; Management Practices and Processes; Organizational Structure; Corporate Strategy; Organizational Culture; Global Strategy; Chemical Industry; United States
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      Bartlett, Christopher A., and Laura Winig. "Kent Chemical: Organizing for International Growth." Harvard Business School Brief Case 124-409, February 2012.
      • February 2012
      • Teaching Note

      Kent Chemical: Organizing for International Growth (Brief Case)

      By: Christopher A. Bartlett and Laura Winig
      Teaching Note for Product #4409 View Details
      Keywords: International Business; Organizational Change; Multinational Corporations; Organizational Change and Adaptation; International Finance; Multinational Firms and Management; Organizational Design; Organizational Structure; Corporate Strategy
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      Bartlett, Christopher A., and Laura Winig. "Kent Chemical: Organizing for International Growth (Brief Case)." Harvard Business School Teaching Note 124-410, February 2012.
      • April 2011
      • Case

      Designs by Kate: The Power of Direct Sales

      By: John A. Deighton and Sarah Abbott
      The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
      Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
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      Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
      • March 2011
      • Case

      Grand Circle Travel: Where Risk Comes with the Territory

      By: Herman B. Leonard
      A worldwide travel company is intrinsically exposed to risks of natural and man-made disasters. How do you organize a business for success when it must on a nearly daily basis cope with hazards ranging from minor mishaps to large-scale catastrophes? Alan and Harriet... View Details
      Keywords: Crisis Management; Risk and Uncertainty; Safety; Transportation; Organizational Design; Decision Choices and Conditions; Organizational Structure; Mission and Purpose; Competitive Advantage; Travel Industry
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      Leonard, Herman B. "Grand Circle Travel: Where Risk Comes with the Territory." Harvard Business School Case 311-105, March 2011.
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