Publications

Article

An Invitation to Market Design

By: Scott Duke Kominers, Alexander Teytelboym and Vincent P. Crawford

Market design seeks to translate economic theory and analysis into practical solutions to real-world problems. By redesigning both the rules that guide market transactions and the infrastructure that enables those transactions to take place, market designers can... View Details

Keywords: Matching; Trading; Scrip; Liquidity; Efficiency; Equity; Allocation Rules; Marketplaces; Market Design; Marketplace Matching; Auctions

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June 2010 (Revised August 2011)
Case

Tennant Company: Innovating Within and Beyond the Core

By: Lynda M. Applegate, Toby E. Stuart and James Weber

Tennant, a leading producer of floor cleaning equipment, must determine the business model to use for its new chemical-free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally friendly cleaning technology that could potentially... View Details

Keywords: Business Model; Business Startups; Corporate Entrepreneurship; Disruptive Innovation; Organizational Structure; Business Strategy; Value Creation; Consumer Products Industry; Industrial Products Industry

2007
Working Paper

Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory

By: Matthew J. LaMantia, Yuanfang Cai, Alan David MacCormack and John Rusnak

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2014
Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas

This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details

Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy

April 2003
Module Note

Design and Management of Health Care Delivery Processes, The

By: Richard M.J. Bohmer

Discusses the design and management of clinical processes in health care. Presents a framing of the clinical process as a problem-solving process that fundamentally involves learning along two dimensions and at least two levels. The two dimensions are: 1) learning in... View Details

Keywords: Management Analysis, Tools, and Techniques; Service Delivery; Management Practices and Processes; Learning; Health Care and Treatment; Health Industry

May 2003
Module Note

Product Development Process Design and Improvement

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details

Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations

January 2009 (Revised June 2024)
Case

Design Thinking and Innovation at Apple

By: Stefan Thomke and Barbara Feinberg

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details

Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry

Jun 21 2016
Testimonial

Focusing on the Core Business to Create

17 Dec 2015
Cold Call Podcast

Designing a Great Community

Keywords: Re: Karim R. Lakhani

September 2003 (Revised February 2004)
Case

Alessi: Evolution of an Italian Design Factory (C)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman

Supplements the (A) case. View Details

Keywords: Design; Consumer Products Industry; Italy

Research Summary

Motivation and Incentive Design

Professor Ashraf's research in motivation and incentives focuses on how to design incentives in sectors where it is important that individuals are motivated by service, such as healthcare or environmental conservation. An important lever is the... View Details

January 2009 (Revised June 2014)
Case

CityCenter (A): Vision and Design

By: A. Eugene Kohn, John D. Macomber and Ben Creo

CityCenter is a $9 billion project for MGM MIRAGE. The project's star architects have a major disagreement about a critical design issue. Bill Smith, head of the MGM MIRAGE Design Group, must resolve this issue to the satisfaction of all the project's stakeholders.... View Details

Keywords: Buildings and Facilities; Cost vs Benefits; Design; Construction; Projects; Business and Stakeholder Relations; Conflict Management; Value Creation

12 Apr 2021
News

Healthier by Design

2002
Working Paper

The Option Value of Modularity in Design An Example from Design Rules, Volume 1: The Power of Modularity

By: Carliss Y. Baldwin and Kim Clark

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August 1993 (Revised August 2002)
Exercise

Work Methods Design Exercise

Teams of students receive identical product design specifications, a sample unit of the product, and a series of assignment questions that entail time and motion studies, which they must both understand and perform before class discussion. In class, teams explain how... View Details

Keywords: Resource Allocation; Product Development

February 1990
Article

The Four Stage Model of Cost Systems Design

By: Robert S. Kaplan

Keywords: Cost; System; Design

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August 1985 (Revised November 1987)
Background Note

Videogame Design Process

The videogame industry grew explosively in the early 1980s. It is an example of a business which is highly dependent on the efforts of creative people. Videogame companies have shown a wide variation in their approach to managing creative resources, seen in such terms... View Details

Keywords: Management; Creativity; Video Game Industry