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  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stronger demand for home goods and furnishings. Many retailers may be wary about excess inventory and will pare back their ordering. The COVID-19 pandemic is also adversely affecting the supply chains of manufacturers who provide goods to... View Details
Keywords: by Danielle Kost; Retail
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

these forecast errors and past demand realizations to predict future demand (extrapolating). Categorizing deviations from optimal inventory policies is possible if we allow the... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2020
  • What Do You Think?

How Can We Get Companies to Invest More in Low-Wage Workers?

assess how technology, such as robots and artificial intelligence, impacts work and workers. One conclusion was that technology would change the nature of work, but still leave us with more demand for workers than supply. Inequality in... View Details
Keywords: by James Heskett
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

system with periodic review, constant leadtimes, infinite supply, full backlogging, linear holding and penalty costs and no ordering costs. Forecasting ARIMA time series requires tracking forecast errors... View Details
Keywords: Martha Lagace
  • 20 Dec 2011
  • First Look

First Look: December 20

The Wall Street Journal. We find no evidence that compensation is related to earnings forecast accuracy. But consistent with prior studies, we find analyst turnover to be related to forecast accuracy,... View Details
Keywords: Carmen Nobel
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

When working professionals were shifting to home offices a year ago as COVID-19 was spreading, comedians and pundits predicted that people would no longer need bras and pants that aren’t stretchy. Instead customers would make room for pajamas and athleisure wear. Only... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management (forthcoming) Abstract Measuring demand... View Details
Keywords: Sean Silverthorne
  • January 2010 (Revised March 2013)
  • Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
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  • 20 Mar 2018
  • First Look

First Look at New Research and Ideas, March 20, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54214 forthcoming Operations Research Online Network Revenue Management Using Thompson Sampling: Demand Forecasting and Price Optimization By: Ferreira, Kris... View Details
Keywords: Sean Silverthorne
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

pronounced for firms with ex ante lower-quality information environments: firms with lower analyst following, lower market capitalization, higher analyst forecast errors, or higher analyst forecast... View Details
Keywords: Sean Silverthorne
  • 10 Dec 2013
  • First Look

First Look: December 10

interaction between analysts and managers on conference calls. The evidence suggests that private interaction with management is an important communication channel for analysts for reasons other than firm-specific forecasting news.  ... View Details
Keywords: Sean Silverthorne
  • 09 Mar 2010
  • First Look

First Look: March 9

frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market... View Details
Keywords: Martha Lagace
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

PublicationsEstimating Demand Uncertainty Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management 9,... View Details
Keywords: Martha Lagace
  • 02 Jun 2010
  • First Look

First Look: June 2

  PublicationsManaging the New Primary Care: The New Skills That Will Be Needed Author:Richard Bohmer Publication:Health Affairs 29, no. 5 (May 2010) Abstract Developing new models of primary care will demand a level of managerial... View Details
Keywords: Martha Lagace
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous analysis when making decisions.... View Details
Keywords: by Sarah Jane Gilbert
  • April 2010
  • Teaching Note

Four Products (2008): Predicting Diffusion (TN)

By: John T. Gourville
Teaching Note for 508103. View Details
Keywords: Forecasting and Prediction; Marketing; Innovation and Invention; Demand and Consumers
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  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

Grushka-Cockayne Abstract—We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for... View Details
Keywords: Dina Gerdeman
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

Demand With total revenue likely to fluctuate much more than in the past, managers must be ready to take anticipatory action. Consequently, they should improve their ability to forecast aggregate demand.... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

within their private networks, who then transmit the information to arm’s length analysts outside the network. Specifically, we show that firms with more connected analysts have more accurate consensus forecasts and lower View Details
Keywords: Sean Silverthorne
  • 18 Oct 2004
  • Research & Ideas

The Bias of Wall Street Analysts

up until the point (and even after) the company tumbled off a cliff. Indeed, HBS professor Mark Bradshaw and collaborators Scott Richardson and Richard Sloan found that pre-year 2000 forecasts and recommendations done by Wall Street... View Details
Keywords: by Ann Cullen; Financial Services

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