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Publications

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  • All HBS Web  (253)
    • News  (54)
    • Research  (147)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (78)

Show Results For

  • All HBS Web  (253)
    • News  (54)
    • Research  (147)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (78)
← Page 8 of 253 Results →
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under... View Details
Keywords: by Susan Young
  • 01 Jun 2023
  • News

Pet Project

Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

solution was to track audiences, use information about their browsing choices, and infer their interests. But tracking was challenged by privacy policies, as Google proposed restriction on the use of cookies, and Apple limited tracking by... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 30 Mar 2018
  • What Do You Think?

What Should Mark Zuckerberg Do?

suggestion was that Facebook change its business model to include subscriptions for some users. As Renee put it, “Zuckerberg and his team need to reset their revenue model. Facebook users should be given the choice—use my data and I can... View Details
Keywords: by James Heskett; Web Services; Information Technology
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

peterhowell Summing Up: Can Single Nations Counter the Threat of Surveillance Capitalism? We’re on our own, with the possible support of government, in any efforts to counter the effects of surveillance capitalism. It’s only natural that businesses today use big View Details
Keywords: by James Heskett; Advertising; Consumer Products
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

test. They will also affect employment, wages, and union negotiations. Widespread use of temperature screening and tracing of people’s physical movement and health status will generate debates on privacy and View Details
Keywords: by Hong Luo and Alberto Galasso
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

one—including how things like data sourcing, volume, diversity, privacy and security will be handled. Data can be acquired in a number of ways including crawling public data,... View Details
Keywords: by Rocio Wu
  • 22 Aug 2022
  • Research & Ideas

Can Amazon Remake Health Care?

Investors and market watchers noted Amazon’s less-than-stellar forays into health care, while privacy advocates raised concerns about Amazon’s access to patient medical data. Still others have voiced hopes Amazon will bring much-needed... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Health
  • 18 Nov 2002
  • Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

rather than misdeeds and malfeasance.— Lynn S. Paine Moreover, new issues are constantly coming to the fore as a result of changes in technology, society, and politics. For instance, data privacy was not a... View Details
Keywords: by Carla Tishler
  • Web

2022 Reunion Presentations - Alumni

Algorithmic Bias and Discrimination Associate Professor Ayelet Israeli + More Info – Less Info Digitalization and artificial intelligence (AI) have made an abundance of data and technological tools available to companies. Firms are... View Details
  • 03 Jul 2013
  • What Do You Think?

What Are the Limits of Transparency?

information is delivered." One possible line would include information about a company's strategy. Brad Keller commented that "It takes more than just sharing financials or performance review data It is really a matter of being... View Details
Keywords: by James Heskett
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Privacy Risks of Algorithmic Recourse.” Michael Lingzhi Li : Named Edelman Laureate in 2022 by the Institute for Operations Research and the Management Sciences (INFORMS) for “Data-Driven COVID-19 Vaccine Development for Janssen” (... View Details
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

the Negotiation, Organizations & Markets (NOM) unit. “My intended audience includes managers at companies as well as policymakers and regulators—seeking to inform and, to be sure, persuade these folks.” In the course of his research, Edelman has exposed numerous... View Details
Keywords: by Carmen Nobel; Education
  • 01 Jun 2014
  • News

Ask the Expert: Braving an Insecure New World

more private letter, to choosing to use a credit card rather than cash for our purchases. Make no mistake: Big Data knows more about you than Big Brother ever will! Data-driven innovation to improve the technologies and services that we... View Details
Keywords: cybersecurity; Information
  • Web

Protect HBS | Information Technology

that Harvard and you are protected against any liability. GDPR & Other Data Privacy Laws Information and links about how GDPE and other data View Details
  • 01 Jun 2023
  • News

The Exchange: The Tech Leader’s Tightrope

Leadership and Corporate Accountability (LCA),” recalls McGee. They ultimately decided to focus on Apple, because of the company’s emphasis on consumer privacy, and their 2016 case, “Apple: Privacy vs. Safety,” addressed the federal... View Details
Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Government
  • Web

2.1.2 Using ChatGPT & Artificial Intelligence (AI) Tools | MBA

privacy and security protections. Students who are considering procuring generative AI tools or have questions about AI tools should contact HBS IT at mbaithelp@hbs.edu . All vendor-generative AI tools must be assessed for risk by... View Details
  • Web

Capital IQ | Baker Library

Capital IQ Data on public and private companies, investment firms, capital transactions, and people. Includes S&P RatingsDirect. Read More Data on public and private companies, investment firms, capital... View Details
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