Data Privacy - Publications - Faculty & Research

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

solution was to track audiences, use information about their browsing choices, and infer their interests. But tracking was challenged by privacy policies, as Google proposed restriction on the use of cookies, and Apple limited tracking by... View Details

Keywords: by John Deighton and Leora Kornfeld

01 Jun 2023
News

Pet Project

data will confirm. The relative investment in driving new customer acquisition via retail is much lower than ecommerce, where driving site traffic is costly, and even SEO and referrals require investment. So a true apples-to-apples... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

peterhowell Summing Up: Can Single Nations Counter the Threat of Surveillance Capitalism? We’re on our own, with the possible support of government, in any efforts to counter the effects of surveillance capitalism. It’s only natural that businesses today use big View Details

Keywords: by James Heskett; Advertising; Consumer Products

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

suggestion was that Facebook change its business model to include subscriptions for some users. As Renee put it, “Zuckerberg and his team need to reset their revenue model. Facebook users should be given the choice—use my data and I can... View Details

Keywords: by James Heskett; Web Services; Information Technology

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details

Keywords: by Kristen Senz

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

one—including how things like data sourcing, volume, diversity, privacy and security will be handled. Data can be acquired in a number of ways including crawling public data,... View Details

Keywords: by Rocio Wu

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

Investors and market watchers noted Amazon’s less-than-stellar forays into health care, while privacy advocates raised concerns about Amazon’s access to patient medical data. Still others have voiced hopes Amazon will bring much-needed... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

test. They will also affect employment, wages, and union negotiations. Widespread use of temperature screening and tracing of people’s physical movement and health status will generate debates on privacy and View Details

Keywords: by Hong Luo and Alberto Galasso

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

rather than misdeeds and malfeasance.— Lynn S. Paine Moreover, new issues are constantly coming to the fore as a result of changes in technology, society, and politics. For instance, data privacy was not a... View Details

Keywords: by Carla Tishler

03 Jul 2013
What Do You Think?

What Are the Limits of Transparency?

information is delivered." One possible line would include information about a company's strategy. Brad Keller commented that "It takes more than just sharing financials or performance review data It is really a matter of being... View Details

Keywords: by James Heskett

Web

Technology & Operations Management Awards & Honors - Faculty & Research

2022) with Tessa Han and Suraj Srinivas. Himabindu Lakkaraju : Recipient of the 2022 J.P. Morgan Artificial Intelligence Faculty Research Award in the “AI to Empower Employees” category for “Understanding and Mitigating Privacy Risks of... View Details

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

the Negotiation, Organizations & Markets (NOM) unit. “My intended audience includes managers at companies as well as policymakers and regulators—seeking to inform and, to be sure, persuade these folks.” In the course of his research, Edelman has exposed numerous... View Details

Keywords: by Carmen Nobel; Education

01 Jun 2014
News

Ask the Expert: Braving an Insecure New World

more private letter, to choosing to use a credit card rather than cash for our purchases. Make no mistake: Big Data knows more about you than Big Brother ever will! Data-driven innovation to improve the technologies and services that we... View Details

Keywords: cybersecurity; Information

01 Jun 2023
News

The Exchange: The Tech Leader’s Tightrope

Leadership and Corporate Accountability (LCA),” recalls McGee. They ultimately decided to focus on Apple, because of the company’s emphasis on consumer privacy, and their 2016 case, “Apple: Privacy vs. Safety,” addressed the federal... View Details

Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Government

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

more granular control over what they share and with whom. According to studies, however, very few users have changed their privacy settings, and those who do often end up sharing more data by opening up some... View Details

Keywords: by George Riedel

Web

Capital IQ | Baker Library

Capital IQ Data on public and private companies, investment firms, capital transactions, and people. Includes S&P RatingsDirect. Read More Data on public and private companies, investment firms, capital... View Details

Web

Protect HBS | Information Technology

that Harvard and you are protected against any liability. GDPR & Other Data Privacy Laws Information and links about how GDPE and other data View Details

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

Summing Up September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information... View Details