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(6,893)
- News (1,269)
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Show Results For
- All HBS Web
(6,893)
- News (1,269)
- Research (4,435)
- Events (116)
- Multimedia (73)
- Faculty Publications (3,067)
- May 2019
- Teaching Note
Data Science at Target
By: Srikant M. Datar and Caitlin N. Bowler
Teaching Note for HBS No. 118-016. View Details
- 2017
- Case
DigiPlex: Future-Ready Data Centers
By: Y. Grushka-Cockayne and Y. Yemen
Grushka-Cockayne, Y., and Y. Yemen. "DigiPlex: Future-Ready Data Centers." University of Virginia, Darden School of Business Case UVA-QA-0880, 2017.
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (B)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (B)." Harvard Business School Case 803-052, October 2002. (Revised February 2003.)
- March 2002 (Revised March 2006)
- Teaching Note
Space Data Corporation TN
Teaching Note for (9-602-121). View Details
- Link
Online Data and Code
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 15 Sep 2020
- Working Paper Summaries
Time and the Value of Data
- April 1966
- Case
Control Data Corp. (A)
Frese, Walter F. "Control Data Corp. (A)." Harvard Business School Case 113-104, April 1966.
- 16 May 2014
- Blog Post
Leveraging Big Data to Improve Recruiting
Organizations everywhere are turning to Big Data to make smarter decisions. But how can you leverage it to improve the recruiting process? As the Assistant Director of Market Intelligence within the Career & Professional Development... View Details
- April 2006
- Background Note
Informing Service Management with Customer Data
By: Frances X. Frei and Dennis Campbell
Taught as the third module in a Harvard Business School course on Managing Service Operations. Explores the role of data analysis in ongoing service management. Describes how to realize the maximum amount of value from analyses and use this information in... View Details
Keywords: Decision Making; Design; Analytics and Data Science; Service Operations; Mathematical Methods; Value
Frei, Frances X., and Dennis Campbell. "Informing Service Management with Customer Data." Harvard Business School Background Note 606-097, April 2006.
- 30 May 2013
- News
Big Data Lessons from Silicon Valley
- February 2024
- Teaching Note
CityScore: Big Data Comes to Boston
By: Boris Groysberg and Sarah L. Abbott
Teaching Note for HBS Case No. 422-050. In 2016, Mayor Marty Walsh of Boston introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. View Details
- 04 Jun 2024
- News
Navigating Consumer Data Privacy in an AI World
- 08 May 2020
- News
Which Covid-19 Data Can You Trust?
- Fast Answer
Workplace Diversity: Data Sources
Where can I find data on diversity in the workplace and labor markets? Resource Type Resource Description US. Government Agencies US Equal Opportunity Commission “Job Patterns For Minorities And Women In Private Industry”... View Details
- February 2005 (Revised November 2006)
- Background Note
Using Data Desk for Statistical Analysis
By: Frances X. Frei and Dennis Campbell
Describes how to use the Data Desk software package to perform statistical analysis. View Details
Keywords: Mathematical Methods
Frei, Frances X., and Dennis Campbell. "Using Data Desk for Statistical Analysis." Harvard Business School Background Note 605-060, February 2005. (Revised November 2006.)