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Show Results For
- All HBS Web
(2,144)
- News (332)
- Research (1,427)
- Events (1)
- Multimedia (6)
- Faculty Publications (626)
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- 25 Sep 2019
- News
Leading the Evolution of E-Commerce
Photo via the New York Observer Photo via the New York Observer When Jennifer Fleiss (MBA 2009) started Rent the Runway with HBS classmate Jenn Hyman, the pair were in their 20s—two scrappy entrepreneurs who built the concept of renting designer clothing into a... View Details
- 01 Sep 2013
- News
Passion & Purpose
employees in 28 offices. The company, with an industry-high 99 percent customer retention rate, regularly receives awards for its customer service. Roger W. Sant, MBA 1960 Cofounder and Chairman Emeritus,... View Details
- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and then posting an in-store display... View Details
Keywords: Susan Young
- 01 Jan 2003
- News
James E. Burke, MBA 1949
concerned about what I should do with my life. I knew I wanted a career in business, but it wasn't until I was at HBS that I grasped that business could be a force for good in society. We were constantly reminded of the importance of moral View Details
- 01 Mar 2006
- News
The Real Conflict
words of Robert Solow, a Nobel laureate in economics and an adviser to the study, “By far the most important factor in that growth is Wal-Mart.” Second, most of the value created by the company is actually pocketed by its View Details
- 06 Dec 2017
- News
Puzzle Master
towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been... View Details
- 01 Dec 2004
- News
Starting Off on the Right Foot
When business and career psychologist James Waldroop counsels young executives who are starting assignments in a new company, he urges them to act like anthropologists. “For the first six months on the job, your assignment is to understand the View Details
Keywords: Deborah E. Blagg
- 25 Feb 2020
- News
Case Study: The Credit Bureau
young professionals) select pieces from curated collections on the company’s website—think Scandinavian, mid-century modern, or industrial looks. Within a week, a white-glove team delivers preassembled pieces and arranges the room. When the lease is up, the View Details
- 01 Sep 2014
- News
Alumni Achievement Awards 2014
Altiostar Networks, Inc. Dahod outside his Tewksbury, MA, office “The best way to deliver on shareholder value is not to focus on shareholder value. Focus on meeting customer needs and taking care of... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers... View Details
Keywords: Dan Morrell
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught... View Details
- 01 Sep 2006
- News
Faculty Books
Transforming Your Go-to-Market Strategy by V. Kasturi Rangan with Marie Bell (HBS Press) Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. This book shows how members of... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
plastics. “We’re trying to get our customers to covet this product that will help change their lives in a positive way—and make the world a better place too,” says Kauss. The world is literally drowning in plastic: Research indicates that... View Details
- 01 Mar 2012
- News
School’s Financial Picture Brighter than Expected
School’s two main revenue generators, Executive Education and Harvard Business Publishing, led with strong revenue growth. Driven by newly launched open-enrollment courses and the first increase in custom program participation since the... View Details
- 01 Mar 2017
- News
Lego Stays on Script
is the secret sauce behind this new franchise? Two alumni on different sides of the process sum it up the same way: be true to the brand’s core value of creative, open-ended play. Movie producer Dan Lin (MBA 1999) got the idea for making... View Details
Keywords: Julia Hanna
- 12 May 2016
- News
Food Rescue Is on a Mission
models are very powerful,” he explains. “We have trucks that do deliveries, but the innovation is in how we are able to suit local needs, with many different collection models customized for local circumstances.” For Carson, a founder of... View Details
Keywords: Jill Radsken
- 25 Aug 2022
- News
Open Market
that she had miscast herself in her own origin story: She wasn’t the starry-eyed tech founder, she was the architect and builder. “I realized that there needed to be someone else—the genius who had the vision to come up with the idea. But then, once they had it, I... View Details
- 01 Dec 2003
- News
An Authentic Leader
not going to have an appreciation for the customer. How do you create long-term value? Real value is created by a motivated organization that is pursuing a mission that has a passion for the customer and a... View Details
- 01 Dec 2015
- News
Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?
convenience and security offered by mobile banking, Kenya’s M-Pesa, for example, grew to serve 15 million customers in its first five years. But for every M-Pesa, there is a company like India’s Eko Financial Services, which has struggled... View Details
Keywords: Erin Peterson
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community." (Still, GradSave is currently... View Details