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- All HBS Web
(232)
- People (1)
- News (46)
- Research (163)
- Events (1)
- Multimedia (1)
- Faculty Publications (72)
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- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
remote surveillance of the performance of these products. Predictive analysis applied to humans is now one of the hottest concepts to come along. It is being made possible by a system of customer loyalty... View Details
Keywords: by James Heskett
- 05 Feb 2008
- First Look
First Look: February 5, 2008
of investors subject to attention constraints, stock prices do not promptly incorporate news about economically related firms, generating this return predictability across assets. We use a dataset of firms' principal customers to identify... View Details
Keywords: Martha Lagace
- 28 Oct 2014
- First Look
First Look: October 28
"food deserts"-areas with limited access to affordable and nutritious food. In pursuit of these initiatives, the company's rapid entry into a heterogeneous set of new markets necessitated a reexamination of its store format, target View Details
Keywords: Carmen Nobel
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
employee loyalty in organizations with large numbers of workers in direct contact with customers. The new movie Moneyball (and the book on which it is based) extol the virtues of employing nontraditional thinking and measurement in major... View Details
Keywords: by James Heskett
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
sustainably differentiated the company from its competitors. For instance, the adoption of fleet management resulted in customer loyalty levels five times higher than under the dominant business model Hilti... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and... View Details
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
the customer perspective section describes how to generate sales and loyalty from targeted customers. The financial and customer perspectives illustrate the desired outcomes... View Details
Keywords: by Robert S. Kaplan
- 29 May 2001
- Research & Ideas
Howard Stevenson on the Lessons of the Internet Era
yes/no decision making; Web-conditioned users who believe "free" is an entitlement; rapid mood swings in markets; and a lack of loyalty among customers and employees. New World, New Expertise In... View Details
Keywords: by Sean Silverthorne
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
plus only if consumers accept them. As an example, he cites an instance when GM and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their "ride" just the way... View Details
- 13 Mar 2018
- First Look
March 13, 2018
a novel customer rewards and loyalty app that has already gained commercial traction? Having nearly reached the end of Hatch’s runway, should he accept his partners’ offers to fund another Hatch vehicle, or... View Details
Keywords: Sean Silverthorne
- 19 Nov 2014
- HBS Case
Marketing Marijuana
But medicinal users are frequent customers so they do care about price. "They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers." “I believe guys like Philip Morris... View Details
- 13 Nov 2012
- First Look
First Look: November 13
813-019 The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer... View Details
Keywords: Sean Silverthorne
- 21 May 2013
- First Look
First Look: May 21
product, Satya Nadella must decide how to attract customers to the cloud-based platform. Purchase this case: http://hbr.org/search/613047-PDF-ENG Harvard Business School Case 813-018 Messer Griesheim (A) (Abridged) The case explores the... View Details
Keywords: Sean Silverthorne
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
organic and indulgent items. Photo: iStockPhoto Looking at loyalty card data from a large grocery chain in California, Karmarkar and Bollinger tracked and analyzed 936,232 purchases by 5,987 households across two years. To assess organic... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customer loyalty has remained stubbornly consistent for forty years. Holt showed how the value of the hillbilly allegory was destroyed by the hippie counterculture in the late Sixties. Mountain Dew responded... View Details
Keywords: by Martha Lagace
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
or colleagues to move with them to NewCo. Until they are employed by you, they have a duty of loyalty to OldCo. You can—and should—introduce them to senior management, analyze the market, assess your goals, and prepare them as much as... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
and friendly employees. Mobil decided to focus its marketing efforts on building long-term relationships with such consumers. It developed loyalty programs, based on a new SpeedpassTM payment mechanism (an employee innovation stimulated... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 04 Oct 2011
- First Look
First Look: October 4
officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty platform. Davide has kept tight control on the development process and has not... View Details
Keywords: Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into... View Details
Keywords: Martha Lagace