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Show Results For
- All HBS Web
(234)
- People (1)
- News (47)
- Research (162)
- Events (1)
- Multimedia (1)
- Faculty Publications (71)
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- 21 May 2013
- First Look
First Look: May 21
product, Satya Nadella must decide how to attract customers to the cloud-based platform. Purchase this case: http://hbr.org/search/613047-PDF-ENG Harvard Business School Case 813-018 Messer Griesheim (A) (Abridged) The case explores the... View Details
Keywords: Sean Silverthorne
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil introduced its Speedpass, allowing... View Details
Keywords: by James Heskett
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
the customer perspective section describes how to generate sales and loyalty from targeted customers. The financial and customer perspectives illustrate the desired outcomes... View Details
Keywords: by Robert S. Kaplan
- 29 May 2001
- Research & Ideas
Howard Stevenson on the Lessons of the Internet Era
yes/no decision making; Web-conditioned users who believe "free" is an entitlement; rapid mood swings in markets; and a lack of loyalty among customers and employees. New World, New Expertise In... View Details
Keywords: by Sean Silverthorne
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
- 12 Oct 1999
- Research & Ideas
Value Judgments: Business Ethics Across Borders
the CEO of this collective enterprise was the need to focus the attention of the work force on performance issues. "His task was to create a value system that favors personal accountability, emphasizes product quality, and centers on serving the market and the... View Details
Keywords: by Judith A. Ross
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
People are hired to deliver empathy, a sense of humor, and total devotion to Customers (always capitalized at Southwest), something that has produced intense loyalty from flyers. These are elements of... View Details
- 05 Feb 2008
- First Look
First Look: February 5, 2008
of investors subject to attention constraints, stock prices do not promptly incorporate news about economically related firms, generating this return predictability across assets. We use a dataset of firms' principal customers to identify... View Details
Keywords: Martha Lagace
- 04 Oct 2011
- First Look
First Look: October 4
officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty platform. Davide has kept tight control on the development process and has not... View Details
Keywords: Sean Silverthorne
- 18 Mar 2014
- First Look
First Look: March 18
to the next level of growth. The acquisition would allow the Group to diversify across verticals, customers, and geographies, market a wide range of services to Satyam's strong customer base, and capitalize on common support systems in... View Details
Keywords: Sean Silverthorne
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
sustainably differentiated the company from its competitors. For instance, the adoption of fleet management resulted in customer loyalty levels five times higher than under the dominant business model Hilti... View Details
Keywords: Sean Silverthorne
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
organic and indulgent items. Photo: iStockPhoto Looking at loyalty card data from a large grocery chain in California, Karmarkar and Bollinger tracked and analyzed 936,232 purchases by 5,987 households across two years. To assess organic... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customer loyalty has remained stubbornly consistent for forty years. Holt showed how the value of the hillbilly allegory was destroyed by the hippie counterculture in the late Sixties. Mountain Dew responded... View Details
Keywords: by Martha Lagace
- 13 Mar 2018
- First Look
March 13, 2018
a novel customer rewards and loyalty app that has already gained commercial traction? Having nearly reached the end of Hatch’s runway, should he accept his partners’ offers to fund another Hatch vehicle, or... View Details
Keywords: Sean Silverthorne
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
and friendly employees. Mobil decided to focus its marketing efforts on building long-term relationships with such consumers. It developed loyalty programs, based on a new SpeedpassTM payment mechanism (an employee innovation stimulated... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 13 Nov 2012
- First Look
First Look: November 13
813-019 The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer... View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at... View Details
Keywords: Sean Silverthorne
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
they had never done so before? The credit card business included a popular loyalty program and GPS leadership was very focused on customer engagement and experience for program enrollees, but how best to do... View Details
Keywords: Dina Gerdeman
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on how much they spent, while... View Details
Keywords: by Sean Silverthorne
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
or colleagues to move with them to NewCo. Until they are employed by you, they have a duty of loyalty to OldCo. You can—and should—introduce them to senior management, analyze the market, assess your goals, and prepare them as much as... View Details