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  • All HBS Web  (1,277)
    • News  (228)
    • Research  (897)
    • Events  (4)
    • Multimedia  (1)
  • Faculty Publications  (361)

Show Results For

  • All HBS Web  (1,277)
    • News  (228)
    • Research  (897)
    • Events  (4)
    • Multimedia  (1)
  • Faculty Publications  (361)
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  • 01 Oct 1997
  • News

Expanded Elective Curriculum Offers Students A Wealth of Choices

Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor Gerald Zaltman's View Details
  • 01 Jun 2020
  • News

Unleashed

As this existential crisis unfolded, a customer called FedEx in tears because her wedding dress hadn’t arrived yet, with less than twenty-four hours until the ceremony. A frontline service employee named Diane jumped into action, tracked... View Details
Keywords: Jen McFarland Flint
  • 01 Mar 2019
  • News

3-Minute Briefing: Richard Edelman (MBA 1978)

reskilling blue-collar workers—which is perfect in a time of automation. It’s genuine, because it fits with who their customer is, and it means something. Companies need to stay in their own swim lane. I still love doing crisis work,... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Jun 1996
  • News

Reinventing Marketing

Professor Robert J. Dolan, whose research focuses on pricing, will oversee the required Marketing course in the 1996-97 academic year. The elective curriculum has also been restructured, based in part on feedback from student focus groups. New electives include View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Mar 2014
  • News

Innovation: Crowdfunding College Costs

model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community." (Still, GradSave is currently... View Details
Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 25 Aug 2022
  • News

Action Plan: Fired Up

fundamental purpose that’s meaningful both to customers and employees,” he says. “You strive to be the best version of your customers.” That goal was relatively easy to attain in his previous role as CEO of the trendsetting headphone... View Details
Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand
  • 01 Sep 2008
  • News

The MBA Turns 100

customers — all voice concerns about the programs, according to recent research by HBS professors Srikant Datar and David Garvin. They presented their findings to participants in two separate Centennial colloquia on the future of the MBA... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2017
  • News

Alumni on the Best Business Advice They’ve Ever Received

“Never forget that your employees are ultimately going to make or break the business you’re in. A lot of the time what happens is people think, oh, let’s put the customers first and let’s make sure that the View Details
Keywords: Dan Morrell; Skydeck; podcast; Management of Companies and Enterprises; Management
  • 12 Jul 2011
  • News

Phone Fun

cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Sep 2011
  • News

Capitalism’s False Mantra

rather than managing the business itself, the world of reality. To “fix the game,” five steps are necessary: put customers at the center of everything that firms do, eliminate stock-based executive compensation, rethink the role of... View Details
Keywords: Sean Silverthorne; Publishing Industries (except Internet); Information; Management
  • 17 Nov 2016
  • News

Rent the Runway Sets Up Shop at Neiman Marcus

average Rent the Runway customer is 29 years old—more than two decades younger than the average Neiman Marcus shopper, who is 51, the companies say. Neiman Marcus executives are also looking forward to collecting shopping data to study... View Details
  • 01 Jun 2013
  • News

School of Hard Knocks

engagement were more than three times as profitable as firms with average engagement. Fostering a diverse culture is the right thing for a firm to do; it can also lead to a stronger bottom line, especially in today's world where virtually every company serves a diverse... View Details
Keywords: discrimination; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2003
  • News

Incentives and Operational Excellence

common to both major corporations and mom-and-pop shops, and offered practical solutions based on his research. One case Narayanan used to illustrate his point involved a family-owned video store. Generally in the past, he said, as many as 25 percent of rental View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Retail Trade
  • 01 Dec 2000
  • News

Core Values Keep Airline Flying High

procedures, boost innovation, and keep costs down while retaining a high degree of teamwork, communication, and coordination across functions. While its top-ranked customer service ratings have established its reputation as the "nice"... View Details
Keywords: Margie Kelley; Air Transportation; Transportation
  • 04 Sep 2019
  • News

In My Humble Opinion: Status Update

on KLM airline’s use of the Facebook Messenger platform for customer care, says Levine, and Walmart’s employee training program, which features Oculus Go’s virtual reality headsets. No stranger to the Facebook family, Levine came to the... View Details
Keywords: Julia Hanna
  • 15 Nov 2016
  • News

Classroom Lessons Put Into Practice Abroad

accessible to new audiences, adapting company goals to accommodate consumer behavior. They outfitted a test truck and spread the word about its location via social media. The idea was enthusiastically embraced by customers and by Rita de... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 01 Mar 2008
  • News

Where Have All the Leaders Gone?

passenger can create his own climate zone. We customize our music and then implant the made-to-order entertainment directly into our ears. And what bigger marketing success have we seen in the past generation than the coffeehouses where... View Details
Keywords: Government
  • 01 Mar 2023
  • News

Is AI OK?

women-owned—with zero defaults. The company’s track record is especially impressive given that most of its customers themselves don’t have track records: The vast majority of Good Tree’s clients have never run an enterprise before. Now... View Details
Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance
  • 01 Sep 2014
  • News

All For One

radical five-year company transformation sparked by a simple idea: “Employees First, Customers Second.” Through a series of initiatives, Nayar focused on developing new ways for employees to communicate, air their challenges and... View Details
Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Dec 2012
  • News

From Where We Stand

across functions, businesses, and your industry. Engage your peers to deliver solutions to real business problems. Know the customer and the competitor. When you are at the top, be a talent magnet and then build the next generation of... View Details
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