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  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

that we can thrive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53562 forthcoming Customer Needs and Solutions In Pursuit of Enhanced Customer Retention Management: Review, Key Issues,... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer View Details
Keywords: Sean Silverthorne
  • 17 Jul 2018
  • First Look

New Research and Ideas, July 17, 2018

Oracle's proposed acquisition of Sun was on a fast track until the EC's antitrust concerns about open-source MySQL ignited a transatlantic war of words delaying the deal. Sun's performance suffered and its View Details
Keywords: Dina Gerdeman
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with View Details
Keywords: Carmen Nobel
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details
Keywords: Martha Lagace
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

risen to economic and business prominence in many industries. This paper first lays out a simple micro-founded framework that aims to organize academic and managerial thinking about MSPs. It argues that any MSP performs one or both among two fundamental functions:... View Details
Keywords: Martha Lagace
  • 13 Mar 2018
  • First Look

March 13, 2018

standardized, and centralized repository, it mitigates information costs for buyers and sellers and, thus, facilitates transactions in the market for ideas. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53959... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

environmental regulation. Previously, it was believed that corporate managers resisted the extra costs imposed by environmental regulation from the 1960s. This argument was primarily based on empirical evidence from the United States. It... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

would allow RTR to aggressively expand its inventory and customer acquisition efforts in order to serve a broader range of customer segments with a wider selection of products... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2012
  • First Look

First Look: October 30

Michael W. Toffel Publication:Organization Science (forthcoming) Abstract Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

organizations as well as customer pressure from individual investors are critical in mitigating free-rider problems among asset managers and sustaining engagement practices. Finally, I explore the limits and anticompetitive concerns to... View Details
Keywords: Dina Gerdeman
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case... View Details
Keywords: Dina Gerdeman
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

to better connections rather than superior skill. Knowing When to Ask: The Cost of Leaning-in By: Exley, Christine L., Muriel Niederle, and Lise Vesterlund Abstract—Gender differences in the propensity to negotiate are often used to... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2015
  • First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

producers and customers in an efficient manner. Q: How can intermediaries grow as businesses in their own right? Khanna: Emerging markets can't mandate intermediaries into existence. Entrepreneurs must first recognize an institutional... View Details
Keywords: by Martha Lagace
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

way for higher rates of customer acquisition and higher rates of repeat purchasing among existing customers in the direct channels in the long term. Our results are based on... View Details
Keywords: Martha Lagace
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

magnified in the online channel. Customer analysis suggests that opening retail stores paves the way for higher rates of customer acquisition and higher rates of repeat... View Details
Keywords: Martha Lagace
  • 01 Oct 2013
  • First Look

First Look: October 1

new distribution methods, rising costs of production in China, and changing customer behavior. The company lacked a clear strategy and suffered from organizational misalignment. Rick Woldenberg, the former... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

or is it still too early?" Dick Costolo wondered as he reflected on the latest acquisition offer. He had been building FeedBurner with his three co-founders for almost four years and was staring at the details of an View Details
Keywords: Martha Lagace

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