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  • 05 Nov 2013
  • First Look

First Look: November 5

provided to customers as a consequence of reduced marginal costs for a task. We find that an increase in physicians' capacity for ordering ultrasounds (U/S) resulted in an 11.5 percentage point increase in... View Details
Keywords: Sean Silverthorne
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

to better connections rather than superior skill. Knowing When to Ask: The Cost of Leaning-in By: Exley, Christine L., Muriel Niederle, and Lise Vesterlund Abstract—Gender differences in the propensity to negotiate are often used to... View Details
Keywords: Sean Silverthorne
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

Overall Cost Comparison of Gastrointestinal Endoscopic Procedures with Endoscopist- or Anesthesia-Supported Sedation by Activity-Based Costing Techniques By: Helmers, Richard A., James A. Dilling,... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

perspectives of marketing strategies, store operations, and relationships between customers and store clerks. However, the significance of the development of cellophane as a new packaging material, and the role of packaging manufacturers... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2015
  • First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

would allow RTR to aggressively expand its inventory and customer acquisition efforts in order to serve a broader range of customer segments with a wider selection of products... View Details
Keywords: Sean Silverthorne
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case... View Details
Keywords: Dina Gerdeman
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

way for higher rates of customer acquisition and higher rates of repeat purchasing among existing customers in the direct channels in the long term. Our results are based on... View Details
Keywords: Martha Lagace
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

producers and customers in an efficient manner. Q: How can intermediaries grow as businesses in their own right? Khanna: Emerging markets can't mandate intermediaries into existence. Entrepreneurs must first recognize an institutional... View Details
Keywords: by Martha Lagace
  • 01 Oct 2013
  • First Look

First Look: October 1

new distribution methods, rising costs of production in China, and changing customer behavior. The company lacked a clear strategy and suffered from organizational misalignment. Rick Woldenberg, the former... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

magnified in the online channel. Customer analysis suggests that opening retail stores paves the way for higher rates of customer acquisition and higher rates of repeat... View Details
Keywords: Martha Lagace
  • 07 Jun 2016
  • First Look

June 7, 2016

Automated Text Analysis By: Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni Abstract—Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on View Details
Keywords: Sean Silverthorne
  • 26 Mar 2013
  • First Look

First Look: March 26

ones. Findings: Our key counterintuitive finding is that Japanese and American founders of entrepreneurial firms are more similar than is often suggested. We first find that in both Japan and the U.S., achievement motivation is positively related to View Details
Keywords: Sean Silverthorne
  • 04 Jun 2013
  • First Look

First Look: June 4

around the world who want to study its practices. The Clinic's journey also holds lessons for organizations outside health care that must suddenly compete by creating a superior customer experience. The authors, one of whom was critical... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

or is it still too early?" Dick Costolo wondered as he reflected on the latest acquisition offer. He had been building FeedBurner with his three co-founders for almost four years and was staring at the details of an View Details
Keywords: Martha Lagace
  • 16 Jun 2009
  • First Look

First Look: June 16

Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's rural villages was a key... View Details
Keywords: Martha Lagace
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

to then cover their positions once asset prices start recovering. Predation leads to profits of about 25 basis points over ten days and increases the liquidation costs for the distressed fund by 40%. These results suggest a broker’s role... View Details
Keywords: Dina Gerdeman
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

http://www.hbs.edu/research/pdf/07-103.pdf   Cases & Course MaterialsBancaja: Developing Customer Intelligence (A) Harvard Business School Case 107-055 In 1996, CEO Fernando Garcia Checa wanted to make View Details
Keywords: Martha Lagace
  • 28 Jun 2016
  • First Look

June 28, 2016

businesses that scale undergo a graduation process in which they meet the varying expectations of multiple organizational resource providers. At the unit level, they convince established core units that the potential value from combining their resources exceeds the... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

suggest that in many commonly regulated markets in which firms share similar cost structures, firms are likely to experience incentives to ratchet down and delay the introduction of innovative products. The study highlights the importance... View Details
Keywords: Dina Gerdeman

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