Creativity - Publications - Faculty & Research

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

like product attributes, pricing, and distribution. My vision of the future changed to product management in the wider consumer goods industry. I was attracted to product management by the broad range of creative and strategic activities.... View Details

12 Mar 2013
Video

LearnX - Episode 1 - Creative Tension

1987
Report

Creativity in the R&D Laboratory

By: T. M. Amabile and S. S. Gryskiewicz

Keywords: Research and Development; Factories, Labs, and Plants; Creativity

Citation

24 Apr 2014
News

The art of thinking creatively

Gerald W. Schwartz’s (MBA 1970) endeavors to enhance education at HBS are visible in the very halls he once traversed. On a mission to introduce thought-provoking artwork into the main classroom buildings at the School, Schwartz hopes to help business leaders be View Details

November 2007 (Revised May 2008)
Case

Creativity under the Gun at Litmus Corporation

By: Teresa M. Amabile and Yana Litovsky

Teaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change... View Details

Keywords: Situation or Environment; Creativity; Innovation and Management; Problems and Challenges

Citation

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01 Nov 1984
Conference Presentation

Creativity in Research and Development

By: Teresa M. Amabile

Keywords: Creativity; Research and Development

Citation

2010
Article

Multi-Rater Assessment of Creative Contributions to Team Projects in Organizations

By: Giovanni B. Moneta, Teresa M. Amabile, Elizabeth Schatzel and Steve J. Kramer

This study examined the convergent and construct validity of ratings of individual creative contributions in a team context. A sample of 201 employees and supervisors, working on 26 team projects, completed the NEO-Five Factor Inventory and rated themselves and their... View Details

Keywords: Creativity; Groups and Teams; Research; Performance Evaluation; Gender; Projects

Citation

Find at Harvard

May 1986 (Revised January 1989)
Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details

Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States

Citation

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5 Aug 2005 - 10 Aug 2005
Conference Presentation

The effects of choice, goal, and creative self-efficacy on divergent thinking and creative outcomes

By: Roy Y.J. Chua and S. S. Iyengar

Keywords: Goals and Objectives; Decision Choices and Conditions; Creativity; Outcome or Result

Citation

06 Jul 2020
News

How Your Work Environment Influences Your Creativity

January 1985 (Revised September 1987)
Background Note

Note on Enhancing Individual Creativity

Citation

Find at Harvard

01 Nov 2009
News

Creative Kids Learn to Flow

Research Summary

How a Multicultural Social Environment Influences Creativity and Innovation

My second stream of research draws on my first stream of work to examine how a multicultural social environment influences individuals’ creative thinking and performance at a global workplace. In an on-going project, I found that individuals high in cultural... View Details

December 1999
Article

Changes in the Work Environment for Creativity during Downsizing

By: T. M. Amabile and Regina Conti

This study examined the work environment for creativity at a large high-technology firm before, during, and after a major downsizing. Creativity and most creativity-supporting aspects of the perceived work environment declined significantly during the downsizing but... View Details