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June 1992 (Revised September 1993)
Case

Serendipity Software

Two partners, Anne Salpryn and Tom Hilliard, successfully develop a creative software company. While Anne becomes more managerially oriented, Tom wants to remain a software project creator. The partnership becomes jeopardized as Tom's personal life begins to fall apart... View Details

Keywords: Partners and Partnerships; Entrepreneurship; Software; Leadership Style; Gender Characteristics; Conflict and Resolution; Information Technology Industry

December 2001
Case

Natural Pork Production

By: Ray A. Goldberg and James M Beagle

An entrepreneurial hog farmer's creative use of contracts and capital structure drives very successful growth and returns in a depressed commodity industry. View Details

Keywords: Entrepreneurship; Capital Structure; Futures and Commodity Futures; Credit Derivatives and Swaps; Goods and Commodities; Knowledge Use and Leverage; Contracts; Success; Consumer Products Industry

06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details

Keywords: by Jim Heskett; Energy; Utilities

September 1998 (Revised May 1999)
Case

Arnold Communications

By: Teresa M. Amabile and Jeremiah Weinstock

The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details

Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry

December 2007 (Revised April 2008)
Case

Alltech...naturally

By: David E. Bell and Mary L. Shelman

Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details

Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry

23 Jul 2001
Research & Ideas

How One Center of Innovation Lost its Spark

months, three of the four tire manufacturers there ceased to exist as independent corporations. In this excerpt from "From Community of Innovation to Community of Inertia: The Rise and Fall of the Akron Tire Cluster," Sull describes how this seemingly... View Details

Keywords: by Donald Sull; Manufacturing; Transportation; Auto

October 2008 (Revised November 2008)
Case

Miles Davis: Kind of Blue

Examines how successful companies can “jump to the next S-curve” through an analogy to the life's work of Miles Davis, especially his paradigm-shattering Kind of Blue album in 1959. Students consider how and why Davis, who had already proven he was tops in his field,... View Details

Keywords: Disruptive Innovation; Creativity; Music Entertainment; Music Industry

Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals

September 2006 (Revised September 2007)
Case

Bang & Olufsen: Design Driven Innovation

By: Robert D. Austin and Daniela Beyersdorfer

A successful company, recognized worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details

Keywords: Diversification; Production; Applications and Software; Product Design; Innovation and Invention; Product Development; Electronics Industry

24 May 2021
Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details

Keywords: by Geoffrey Jones and Shelly Xu; Fashion

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

Robertson, of the acclaimed ensemble Medici String Quartet. It seemed a perfect opportunity to explore the process of creative collaboration, a central theme not just in music but in knowledge-intensive businesses. The result is... View Details

Keywords: by Martha Lagace; Music

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (B), Video Introduction

Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors. View Details

Keywords: Advertising; Consumer Products Industry