Publications

May 1981 (Revised May 1985)
Case

MEM Co., Inc.

By: John A. Quelch

The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details

Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry

03 Nov 2015
First Look

November 3, 2015

models in the operations management literature. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=47633 Harvard Business School Case 816-028 Duetto: Industry Transformation with Big Data No abstract available at this... View Details

Keywords: Sean Silverthorne

July 1981 (Revised December 1984)
Case

American Distilling Co. (A)

By: William E. Fruhan Jr.

Keywords: Health Industry; Health Industry; Health Industry

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

expert to her team, and started hiring staff from nail salons and department-store cosmetics counters. "It feels really good to have something you worked so hard for come to reality," she almost bubbled. Still to come were the... View Details

Keywords: by John S. Rosenberg

25 Mar 2014
First Look

First Look: March 25

Grupo Beta San Miguel In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on... View Details

Keywords: Sean Silverthorne

10 Sep 2013
First Look

First Look: September 10

particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers... View Details

Keywords: Sean Silverthorne

05 Feb 2001
Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

burn cash faster than they make it. But already successful pioneers such as eBay, Amazon, and Yahoo! have transformed industry dynamics, opened new career aspirations, and become emblematic of a new workplace style. The wanna-dots are... View Details

Keywords: by Rosabeth Moss Kanter

2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details

Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America

SSRN

Read Now

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

The U.S. Food and Drug Administration, which was created by the passage of the 1906 Federal Food and Drugs Act, regulates companies and industries accounting for one-quarter of all consumer spending, roughly $1.5 trillion worth of... View Details

Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different ways than those in industries... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

04 Sep 2001
Lessons from the Classroom

Getting Back on Course

executive at Nickelodeon, the children's TV channel, who successfully managed her career while coping with a high-risk pregnancy. The other was Estée Lauder, founder of the cosmetics empire that bears her name. While the traditional HBS... View Details

Keywords: by Martha Lagace

August 2020 (Revised January 2021)
Supplement

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details

Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio

April–June 2014
Article

Firmes mondialisées et imaginaire de la beauté

By: G. Jones

This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both... View Details

Keywords: American History; Economic History; Business History; Globalization; Entrepreneurship; History; Beauty and Cosmetics Industry; Europe; North and Central America

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

September 1988
Supplement

Bella Beauty Products, Inc. (C), Assignment Sheet

By: Benson P. Shapiro

Keywords: Beauty and Cosmetics Industry

January 1988 (Revised February 1990)
Case

Bella Beauty Products, Inc. (B)

By: Benson P. Shapiro

Keywords: Beauty and Cosmetics Industry

January 1988 (Revised July 1989)
Case

Bella Beauty Products, Inc. (A)

By: Benson P. Shapiro

Keywords: Beauty and Cosmetics Industry

August 1984 (Revised October 1994)
Case

Suave

By: Mark S. Albion

Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details

Keywords: Consumer Behavior; Product Marketing; Beauty and Cosmetics Industry