Corporate Identity - Publications - Faculty & Research

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Frequently Asked Questions | HBS Online

HBS Online for Organizations What types of organizations qualify for an Enterprise Agreement? We work with a variety of companies, from large multinational corporations to small businesses, and universities across the globe. Can courses... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

imperative that we engage immediately with each of these challenges—individually and collectively. The decisions we make about how to manage our investments, our business operations, our supply chains, our people, and our corporate... View Details

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

organizations live-blog or live-tweet their corporate meetings or events to give employees a sense of the back-and-forth in the moment. The virtual platforms that companies are relying on these days offer a similar opportunity to invite... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

October 2018 (Revised October 2019)
Case

Arlan Hamilton and Backstage Capital

By: Laura Huang and Sarah Mehta

Frustrated by an inability to convince existing venture capital firms to invest in companies led by women, people of color, and LGBT founders, Arlan Hamilton started her own firm, Backstage Capital, in 2015. Hamilton understood the untapped potential of companies run... View Details

Keywords: Black Leadership; LGBTQ; Women; People Of Color; Entrepreneurship; Mission and Purpose; Venture Capital; Corporate Social Responsibility and Impact; Identity; Personal Characteristics; Prejudice and Bias; Social Issues; Diversity; Gender; Race

Citation

Educators

Purchase

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist facilities that weren’t in line... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

08 Mar 2021
Blog Post

International Women's Day Featured Stories

the “other” in a room or “other” on an application background question. Repeatedly being told that you are “not enough of x” or that you don’t “belong to y” becomes exhausting. I choose to challenge the simplification of racial identity... View Details

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Annual Report 2020 - Annual Report 2020

identity for nearly a century. To create a stimulating environment for the community, and with the generous support of alumni including Gerald Schwartz (MBA 1970) and Christian Ringnes (MBA 1981), contemporary art—including comics and... View Details

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

He wrote: “For Sale: Baby shoes, never worn.” In this vein, we were given a generous 20 words to introduce an essential part of our identity to our classmates. I wrote: 1919 the 19th amendment 1972 Title IX 1973 Roe v. Wade 2019 Here I... View Details

03 Mar 2010
What Do You Think?

To What Degree Does “Identity” Affect Economic Performance?

is) a disconnect between the identity (employees) experience in their workplace and the identity valued in their organizations' business models." Dr. Kervokian asks, "What exactly is the new... View Details

Keywords: by Jim Heskett

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

headquarters functions—are no longer bound to one country. Why are these changes taking place, and what are their consequences?" As an expert on international corporate and public finance, Desai presents a practical framework for firms to... View Details

Keywords: by Martha Lagace

19 Apr 2016
Blog Post

First Minutes are Critical in New-Employee Orientation

focuses solely on corporate culture and identity of the new workplace. There's a lecture about the firm's history and another about standard operating procedures. There's a packet of information from human... View Details

Keywords: All Industries

11 Mar 2013
Research & Ideas

Marissa Mayer Should Bridge Distance Gap with Remote Workers

According to this way of thinking, Mayer has assumed that the personal lives and identities of her work-at-home employees are uniformly at odds with her corporate goals. Yet there is certainly some subset of... View Details

Keywords: by Lakshmi Ramarajan; Publishing; Web Services

06 Apr 2010
First Look

First Look: April 6

Khaire Publication: Business History Review (forthcoming) Abstract Identity is an important resource for firms, since it is a critical precursor of an important strategic resource—legitimacy. However, View Details

Keywords: Martha Lagace

29 Sep 2015
First Look

September 29, 2015

as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a View Details

Keywords: Sean Silverthorne

14 Sep 2017
Op-Ed

Op-Ed: Google Engineer Deserved to be Fired by the CEO

women from advancing and make their work lives uncomfortable. In my experience, Damore’s assertions don’t match the reality in today’s corporate environment. Having worked with female CEOs under enormous pressure, such as General Motors’... View Details

Keywords: by Bill George

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

already so far on the wrong side of the issue that it might as well add the word "spammer" to its corporate mission statement. It's about offering its customers and prospects an identity that they... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

summaries of the working papers published by Harvard Business School faculty—along with links to the full text of those papers. Here are the five most downloaded working papers of 2016: The Great Training Robbery There is a widely held assumption in View Details

Keywords: by Carmen Nobel

01 Dec 2008
News

Designing Change

Courtesy Pentagram Graphic designers have created some of the world’s best-known logos, from Coke to Mercedes to McDonald’s. Yet their role in establishing a company’s identity is not always understood or valued by senior management. In... View Details

Keywords: Julia Hanna

10 May 2016
First Look

May 10, 2016

Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate Brand... View Details

Keywords: Carmen Nobel

26 Jul 2011
First Look

First Look: July 26

Threat: Responses to and the Consequences of Threats to Individuals' Identities Authors:Jennifer L. Petriglieri Publication:The Academy of Management Review (forthcoming) Abstract I review and reconceptualize View Details