Consumer Surveys - Publications - Faculty & Research

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

being sensitive to others’ needs and interactions, and weighing various sides in an argument? Does the fact that women influence 70 percent of consumer purchase decisions favor gender-diverse companies? Whatever the reason, an earlier... View Details

Keywords: by James Heskett

16 May 2005
Research & Ideas

Nonprofit Networking: The New Way to Grow

survey done on nonprofit leaders, managers often cited a preference for growth by branching, i.e., replicating the organization from one site to another and maintaining central control and ownership of the new units. What Wei-Skillern and... View Details

Keywords: by Martha Lagace

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

choices.— Jan Hammond & Kristin Kohler The accuracy of color on the Web is of particular concern to consumers. A Web-based survey conducted by InfoTrends Research Group indicated that 88 percent of View Details

Keywords: by Jan Hammond & Kristin Kohler; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

the customer has no need to look elsewhere. Therefore, ensuring high-quality service is fundamental. The consumer bank monitored the service levels ("request fulfillment time") for its HVCs, View Details

Keywords: by Robert S. Kaplan & David P. Norton

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details

Keywords: by Richard Bierck; Retail

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details

Keywords: by Jean Ayers

07 Aug 2000
Research & Ideas

Rocket Science Retailing

Marshall Fisher of the Wharton School at the University of Pennsylvania, Ananth Raman of HBS and their colleague Anna Sheen McClelland recently completed a survey of 32 retail companies focusing on their practices and progress in four... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014 Journal of View Details

Keywords: by Dina Gerdeman; Consumer Products; Consumer Products; Consumer Products

10 Jun 2013
Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the View Details

Keywords: by Ann Cullen

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

"self-reporting in surveys and focus groups is a limited tool, and I have no doubt that in the future brain scans will augment traditional research methods." But for Mark Spellmann, research of the kind associated with neuro... View Details

Keywords: by Jim Heskett

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

or completed, they saw thousands of pins representing jobs yet to be done. When surveyed on their views towards government, those participants' views were no more favorable than the participants shown the first case with no pins at all.... View Details

Keywords: by Michael Blanding

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

example of a hospital patient who consistently refused to follow medical orders, gave all the doctors bad reviews in customer surveys regardless of quality of care, and eventually threatened to strip naked in the hospital lobby and threw... View Details

Keywords: by Carmen Nobel; Health

26 May 2003
Research & Ideas

What Your Competition is Telling You

Lacking their economies of scale, you worry that you won't be able to compete. Surprisingly, however, that's not always the case—and the exceptions can be instructive. In the specialty-coffee business, for example, Starbucks is viewed by independent coffeehouses as the... View Details

Keywords: by David Stauffer

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

Citation

Educators

Purchase

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

Surprisingly, the higher-interest rate option had little impact on savings, neither with the amount saved nor by inspiring participants to move over savings from preexisting accounts. "Our survey evidence suggests that many... View Details

Keywords: by Kim Girard

04 Aug 2014
Op-Ed

Why Small-Business Lending Is Not Recovering

self-employed person declined 19 percent in real terms between 2007 and 2010, according to the Federal Reserve's Survey of Consumer Finances. And a survey by the National... View Details

Keywords: by Karen Mills; Banking; Financial Services

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details

Keywords: by Manda Salls

03 Nov 2016
Op-Ed

Forget About Making College Affordable; Make it a Good Investment

The August 2016 cover of Consumer Reports featured a striking quote by a 32-year-old nurse with $152,000 in student loans: “I kind of ruined my life by going to college.” While obviously an extreme case, her plight offered merely the... View Details

Keywords: by Joseph Fuller; Education

Publications