Filter Results:
(294)
Show Results For
- All HBS Web (426)
- Faculty Publications (58)
Show Results For
- All HBS Web (426)
- Faculty Publications (58)
Sort by
- 04 Nov 2015
- What Do You Think?
Why Does Gender Diversity Improve Financial Performance?
being sensitive to others’ needs and interactions, and weighing various sides in an argument? Does the fact that women influence 70 percent of consumer purchase decisions favor gender-diverse companies? Whatever the reason, an earlier... View Details
Keywords: by James Heskett
- 16 May 2005
- Research & Ideas
Nonprofit Networking: The New Way to Grow
survey done on nonprofit leaders, managers often cited a preference for growth by branching, i.e., replicating the organization from one site to another and maintaining central control and ownership of the new units. What Wei-Skillern and... View Details
Keywords: by Martha Lagace
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
choices.— Jan Hammond & Kristin Kohler The accuracy of color on the Web is of particular concern to consumers. A Web-based survey conducted by InfoTrends Research Group indicated that 88 percent of View Details
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
the customer has no need to look elsewhere. Therefore, ensuring high-quality service is fundamental. The consumer bank monitored the service levels ("request fulfillment time") for its HVCs, View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Lacking their economies of scale, you worry that you won't be able to compete. Surprisingly, however, that's not always the case—and the exceptions can be instructive. In the specialty-coffee business, for example, Starbucks is viewed by independent coffeehouses as the... View Details
Keywords: by David Stauffer
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
Marshall Fisher of the Wharton School at the University of Pennsylvania, Ananth Raman of HBS and their colleague Anna Sheen McClelland recently completed a survey of 32 retail companies focusing on their practices and progress in four... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014 Journal of View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
- 06 Sep 2005
- Research & Ideas
The Best Place for Retirement Funds
paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the View Details
Keywords: by Ann Cullen
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
"self-reporting in surveys and focus groups is a limited tool, and I have no doubt that in the future brain scans will augment traditional research methods." But for Mark Spellmann, research of the kind associated with neuro... View Details
Keywords: by Jim Heskett
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
or completed, they saw thousands of pins representing jobs yet to be done. When surveyed on their views towards government, those participants' views were no more favorable than the participants shown the first case with no pins at all.... View Details
Keywords: by Michael Blanding
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
example of a hospital patient who consistently refused to follow medical orders, gave all the doctors bad reviews in customer surveys regardless of quality of care, and eventually threatened to strip naked in the hospital lobby and threw... View Details
- 02 Mar 2011
- Research & Ideas
Managing the Open Source vs. Proprietary Decision
software, approach the received wisdom with caution. Our survey of firms regarding the costs of different types of software suggests that some of the commonly accepted patterns about the differences in costs and benefits between these two... View Details
- 21 Jul 2014
- Research & Ideas
Is a Gap in Small-Business Credit Holding Back the American Economy?
financial reform legislation, the gap in small business credit data was recognized and a specific provision was included to allow for more credible monitoring for small business access to bank credit. Section 1071 of the Dodd-Frank Act amended the Equal Opportunity Act... View Details
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
discusses what that means for consumer marketing. . Courage: The Defining Characteristic of Great Leaders Courageous leaders inspire employees, energize customers, and position their companies on the front lines of societal change. Bill... View Details
Keywords: by Sean Silverthorne
- 04 Aug 2014
- Op-Ed
Why Small-Business Lending Is Not Recovering
self-employed person declined 19 percent in real terms between 2007 and 2010, according to the Federal Reserve's Survey of Consumer Finances. And a survey by the National... View Details