Filter Results:
(287)
Show Results For
- All HBS Web (549)
- Faculty Publications (68)
Show Results For
- All HBS Web (549)
- Faculty Publications (68)
Sort by
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
rely on the reputation of the nonprofit and the belief they have that the organization is doing, and will continue to do, good work. Edelman PR tracks consumer trust in global brands and has found that many global NGOs such as Amnesty... View Details
Keywords: by Manda Salls
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
going to do it more conveniently,’” says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which debuts tomorrow. “Incumbents tend to respond to decoupling by gluing... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website... View Details
Keywords: by Kristen Senz
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely agreed with this decision, with 77 percent claiming that brands in their marketing communications... View Details
Keywords: by Jill Avery and Richard Edelman
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog food, which would require... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
loyal customer is a big deal for others as well. It's important for those among us who believe that employee and customer loyalty are important determinants of businesses' growth and profitability. It may mean a lot for us as consumers as... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
wait for care. Patagonia lists the suppliers for each item on its website, while Southwest Airlines’ “transfarency” campaign pledges to save customers from hidden fees. After all, customers are already turning to Google searches and... View Details
Keywords: by Danielle Kost
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping... View Details
Keywords: by Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
the obvious conclusion that when faced with major purchases that require negotiation, consumers can obtain great value by searching for and improving their BATNA. This advice is easy to follow, and can... View Details
Keywords: by Max H. Bazerman
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
to adapt it to an online environment,” says Ngwe. Their study gauges the effect of so-called search frictions that make it harder to find discounted items or require additional clicks by consumers to find... View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
brick-and-mortar retail, specifically in the form of large-scale shopping malls, is still the dominant venue for consumer purchases in the developed world. Large-Scale Demand Estimation with Search Data This... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
American retailers are heading into a holiday shopping season unlike any other as the spiraling COVID-pandemic and limp economy threaten consumer spending. We asked Harvard Business School faculty members—in particular, authors of recent... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
convenience. It’s the advertisers who pay the freight for Google’s search services. Defining markets, identifying consumers, and tracing the impact of high tech intercompany “deals” on competition and resulting costs for View Details
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of the University of Maryland and... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
research , Buell and Norton had experimented with customer satisfaction in travel and dating websites. They found that when these sites visually showed the effort being exerted by the site during searches or transactions, customers were... View Details
Keywords: by Michael Blanding
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search engine algorithm), and... View Details
Keywords: by Jim Heskett
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
viable choices for search advertising.” Serious harms occur to others if Yahoo's ad platform disintegrates. Consumers benefit from diversity in ad platforms so that no single platform can unduly restrict the... View Details
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return home to View Details