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  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details
Keywords: by Sean Silverthorne
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed, but what consequence the increased supply will have on View Details
Keywords: Martha Lagace
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

is working on a model of consumer search with recommendations, motivated by the proliferation of online recommender systems. The model can explain the impact of this technology on markets for experience... View Details
Keywords: by Sean Silverthorne; Music

    Brian J. Hall

    Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 01 Dec 2023
    • News

    Case Study: Staking a Claim

    Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
    Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
    • Web

    Topics - HBS Working Knowledge

    Complexity (3) Conflict Management (4) Conflict and Resolution (13) Conflict of Interests (1) Construction (1) Consumer Behavior (173) Contracts (7) Cooperation (3) Cooperative Ownership (1) Copyright (2) Core Relationships (1) Corporate... View Details
    • Web

    Profiles - MBA

    human-computer interaction, data engineering, generative AI, venture capital, consumer technology Formative experience at the intersection of technology and business: At a time when political polarization seems to be the new normal,... View Details
    • 03 May 2023
    • Research & Ideas

    Why Confronting Racism in AI 'Creates a Better Future for All of Us'

    starts to look more like the past if I make automatic decisions that are all based on inferences of the past. For consumers and the world, we have this opportunity right now to avoid using data from the past. We can create systems, so the... View Details
    Keywords: by Barbara DeLollis
    • Web

    Skydeck - Alumni

    through a school shooting crisis—and what it takes to turn around a city Skydeck Voices: The Most Important Person I Met at HBS Alumni reflect the like-minded cofounders, life-changing professors, and lifelong partners they met on campus Helping View Details
    • 21 Jun 2010
    • Research & Ideas

    Strategy and Execution for Emerging Markets

    therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
    Keywords: by Martha Lagace
    • 2018
    • Working Paper

    Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

    By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
    We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
    Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
    Related
    • Web

    2023 Reunion Presentations - Alumni

    Professor Rob Huckman (PhDBE 2001) + More Info – Less Info Amidst calls to increase consumerism in health care, large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving... View Details
    • 04 Oct 2022
    • What Do You Think?

    Have Managers Underestimated the Need for Face-to-Face Contact?

    remotely We can get the job done, but it’s tough to flourish.” Similarly, there is growing evidence that changes in some consumer behaviors occasioned by the pandemic are not all that permanent. While Amazon encouraged us to trade off... View Details
    Keywords: by James Heskett
    • Web

    Loan Reduction - Entrepreneurship

    Eligible ventures include product- or service-based for-profit ventures, both digital and physical. Products may include software, hardware, consumer goods, commercialized technology, etc. The program does not support professional... View Details
    • 15 Nov 2011
    • First Look

    First Look: November 15

    duopoly rather than to remain a monopolist. Bias in Search Results?: Diagnosis and Response Author:Benjamin Edelman Publication:The Indian Journal of Law and Technology 7 (2011) Abstract I explore allegations of View Details
    Keywords: Sean Silverthorne
    • 12 Mar 2006
    • Research & Ideas

    New Research Explores Multi-Sided Markets

    intermediaries other than multi-sided platforms that perform similar functions. For example, retailers save the shared costs of suppliers individually selling to consumers and on the search costs of View Details
    Keywords: by Sean Silverthorne; Technology
    • 17 Jan 2014
    • Working Paper Summaries

    Price Coherence and Adverse Intermediation

    Keywords: by Benjamin G. Edelman & Julian Wright; Consumer Products
    • 19 Jun 2012
    • First Look

    First Look: June 19

    negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish packaging that was essential to the luxury... View Details
    Keywords: Sean Silverthorne
    • Fast Answer

    Pharmaceuticals: Drug sales data

    Cortellis. Additionally: SimplyAnalytics - After login, Specify location > select Data tab > select Consumer... View Details