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  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

August 2018 Journal of Accounting Research Virtual Issue on Empirical Management Accounting Research By: Abernethy, Margaret, and Dennis Campbell Abstract—No abstract available. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America; Italy
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  • Web

Business History - Faculty & Research

margins of academic discourses and their own institutions. There was a constant struggle to define the borders of the field and the central research questions that it sought to answer. However, the commitment to engage with the... View Details
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a variety of organizational settings. Individual Creativity in the Workplace... View Details
Keywords: Dina Gerdeman
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

platform, open/user innovation, and ecosystem strategies: 1) executive orientation and experience, 2) top management teams, 3) board-management relations, and 4) executive compensation. We discuss theoretical implications and consider future directions and View Details
Keywords: Sean Silverthorne
  • June 2010 (Revised July 2011)
  • Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
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  • 2013
  • Working Paper

iPosture: The Size of Electronic Consumer Devices Affects Our Behavior

By: Maarten W. Bos and Amy J.C. Cuddy
We examined whether incidental body posture, prompted by working on electronic devices of different sizes, affects power-related behaviors. Grounded in research showing that adopting expansive body postures increases psychological power, we hypothesized that working on... View Details
Keywords: Technology; Behavior; Health; Size; Outcome or Result; Power and Influence
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  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

research to understand when and for whom cash and non-cash rewards increase intrinsic motivation, organizational commitment, and optimal functioning in order to improve the design and implementation of existing reward programs.... View Details
Keywords: Dina Gerdeman

    Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

    Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, an alternative approach was tested: activating consumers’ self-control by having servers... View Details
    • Web

    Health Care - Faculty & Research

    Bandiera and B. Kelsey Jack A substantial body of research investigates the effect of pay for performance in firms, yet less is known about the effect of non-financial rewards, especially in organizations that hire individuals to perform... View Details
    • 19 Feb 2019
    • First Look

    New Research and Ideas, February 19, 2019

    architecture. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55689 2019 Handbook of Behavioral Economics: Foundations and Applications 2 Behavioral Economics and Health-Care Markets By: Chandra, Amitabh, Benjamin Handel, and Joshua Schwartzstein... View Details
    Keywords: Sean Silverthorne
    • Web

    Running Jobs - Research Computing Services

    Compute Cluster Running Jobs 43ms The most important goal for using the HBSGrid is for running programs and scripts that might consume more resources than are available on your desktop or laptop. These sections will provide information to... View Details
    • 07 Jan 2025
    • Blog Post

    Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

    consumer research around the world to understand what people hoped their skincare products could do,” Twist explained. “I was also fortunate to learn from and be developed by several HBS alums (every leader... View Details
    • Research Summary

    Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

    Researchers debate the role of installed base, platform quality and consumer expectations in driving the success of platforms. We analyze these three factors in a dynamic model where a new entrant with superior quality competes with an incumbent platform, and... View Details

    • 01 Dec 2017
    • News

    The Changing Nature of Research

    Professor Raffaella Sadun Professor Raffaella Sadun The commitment to advancing thought leadership has been integral to HBS’s identity since the School’s founding more than a century ago. Over the past decade, HBS faculty members have been employing an ever-widening... View Details
    • 30 Oct 2018
    • First Look

    New Research and Ideas, October 30, 2018

    functional form of the underlying model that best represents the data. Thus researchers could use such methods to explore novel and robust patterns in data, allowing the researcher to engage in inductive or... View Details
    Keywords: Dina Gerdeman
    • 07 Aug 2018
    • First Look

    New Research and Ideas, August 8, 2018

    August 2018 Negotiation and Conflict Management Research Raiffa Transformed the Field of Negotiation—and Me By: Bazerman, Max Abstract—Howard Raiffa was a role model, friend, and inspiration. He transformed the field of negotiation, and... View Details
    Keywords: by Sean Silverthorne
    • Web

    Business & Environment - Faculty & Research

    behavior. Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of... View Details
    • 04 Dec 2018
    • First Look

    New Research and Ideas, December 4, 2018

    implications for the assets that enable value creation. The framework for value creation and capture in bilateral start-up-incumbent collaborations extends to start-up-incumbent collaborations in a platform and ecosystem context where there are fruitful future View Details
    Keywords: Dina Gerdeman
    • 17 Dec 2015
    • News

    Conducting Research That Influences Practice

    is a fourth-year student in Marketing, one of eight doctoral programs offered by HBS. In addition to her research on consumer empowerment, she is pursuing coursework that includes the required Business... View Details