Filter Results:
(228)
Show Results For
- All HBS Web (228)
- Faculty Publications (36)
Show Results For
- All HBS Web (228)
- Faculty Publications (36)
- 01 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
best global brands are by design also the leading local brands. The authors offer a new way to think about place in every strategic decision, from where to place products on the shelf to how to leverage consumer associations with... View Details
- 19 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- Web
Online Creating Brand Value Course | HBS Online
Creating Brand Value $1,850 Next 6-week session starts June 25th Enroll Now Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks 3-8 hours per week 5 modules Self-Paced with... View Details
- Profile
Casey Gerald
book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods Club. “Second,” says Casey, “HBS is uniquely suited to prepare me... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume that it's going to be used against them. When UPC scanners... View Details
- 31 May 2011
- First Look
First Look: May 31
and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to... View Details
Keywords: Sean Silverthorne
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
McCain used high profile surrogates such as Governor Charlie Crist to reinforce concerns about his opponent. Why Don't Companies Go Negative? Unlike politicians, companies hardly ever run negative ads. Pepsi ads don't tear down Coke; they... View Details
Keywords: by John Quelch
- 28 Aug 2012
- First Look
First Look: August 28
F. Baird Leslie A. Perlow and Thomas J. DeLongHarvard Business School Supplement 403-086 Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the... View Details
Keywords: Sean Silverthorne
- 24 Jul 2019
- Blog Post
Growing the Seeds of an Early-Stage Startup
The company aims to transform health food with a lesser known super-seed (Sacha Inchi), which has a superior nutritional profile compared to most conventional nuts and seeds. The mission was to do this not just through its products, but... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that... View Details
Keywords: Martha Lagace
- Web
Past Issues - Alumni
serve a whole new consumer class, and—oh yeah—the World Cup. Complete Table of Contents March 2014 Generation Next How Nisa Godrej is remaking her family's storied Indian business dynasty My HBS Eureka Moment Alumni share their moments of... View Details
- 28 Jun 2016
- First Look
June 28, 2016
"CEO activism" can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would allow discrimination... View Details
Keywords: Sean Silverthorne
- 04 Oct 2011
- First Look
First Look: October 4
types of divergent organizational change are likely to be undertaken by individual actors with different profiles in terms of social position within the field and the organization. Should You Have a Global Strategy? Authors:C. Carr and... View Details
Keywords: Sean Silverthorne
- 14 Oct 2009
- First Look
First Look: October 14
http://www.oxfordscholarship.com/oso/public/content/management/9780199226009/toc.html Cases & Course MaterialsCapitaLand Ltd: CEO Selection Harvard Business School Case 410-055 In September 2007, the Group President of CapitaLand has to select a new CEO for a key... View Details
Keywords: Martha Lagace
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
encapsulates what I have learned about American business history during three decades of research and teaching the subject." Highlights from the conversation follow. How did you choose the seven men profiled in your book? First of all, I... View Details
- 02 Mar 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Energy
excited to contribute to companies who are increasing energy efficiency, investing in energy innovations, improving infrastructure for transportation and natural resources, and making improvements to the smart grid. There are also students interested in oil and gas,... View Details
Keywords: Energy / Cleantech
- 01 Dec 2005
- News
Alumni Achievement Awards: Honorees and Victories
their turn to get into the game. Following are short profiles of this year’s recipients. Rahul Bajaj (MBA ’64) As chairman of Bajaj Auto Ltd., one of India’s foremost companies and one of the world’s largest makers of motorized scooters... View Details
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
the Cluster Mapping Project, uses statistical techniques to profile the performance over time of regional economies in the U.S., with a special focus on clusters. Clusters are geographically concentrated groups of interconnected... View Details
Keywords: by Sean Silverthorne