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  • All HBS Web  (1,390)
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    • News  (239)
    • Research  (1,055)
    • Events  (10)
    • Multimedia  (6)
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Show Results For

  • All HBS Web  (1,390)
    • People  (1)
    • News  (239)
    • Research  (1,055)
    • Events  (10)
    • Multimedia  (6)
  • Faculty Publications  (455)
← Page 8 of 1,390 Results →
  • 18 Jun 2024
  • Research & Ideas

Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.

their toolkit.” The work reveals new clues about an issue that has been challenging economists, businesses, and consumers for several years: runaway inflation that’s slowed but persisted stubbornly even in the face of interest-rate hikes.... View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 01 Dec 2017
  • News

2017 in Energy: A Future of Lower Energy Prices

of healthy, albeit relatively slow, economic growth in the developed world and increasing urbanization in developing economies, we expected to see growing demand for oil and natural gas and a subsequent price spike. We saw the growing... View Details
Keywords: Sarah Wright (MBA 1997), founder, Hull Street Energy
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the View Details
Keywords: by Manda Mahoney
  • February 2021
  • Case

Rolex SA

By: Doug J. Chung
Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. The shortage in supply further... View Details
Keywords: Watches; Pricing; Marketing; Strategy; Demand and Consumers; Price; Marketing Channels
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Chung, Doug J. "Rolex SA." Harvard Business School Case 521-034, February 2021.
  • 09 Mar 2022
  • Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

the United States will create a price effect for Americans and for the world. Forman: Where is this going from an economic and geopolitical perspective? Abdelal: They’re connected in two ways. We should expect much larger View Details
Keywords: by Avery Forman; Energy
  • 24 Aug 2016
  • Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details
Keywords: by Amelia Kunhardt
  • June 2022 (Revised August 2022)
  • Case

Dollar Tree: Breaking the Buck

By: Jill Avery and Marco Bertini
For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and... View Details
Keywords: Retailing; Pricing; Pricing Strategy; Discount Retailing; Discount Store; Marketing; Brands and Branding; Marketing Strategy; Price; Inflation and Deflation; Consumer Behavior; Retail Industry; United States
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Avery, Jill, and Marco Bertini. "Dollar Tree: Breaking the Buck." Harvard Business School Case 522-091, June 2022. (Revised August 2022.)
  • January 1984
  • Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan
Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry
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Dolan, Robert J. "A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments." Journal of Business 57, no. 1 (January 1984).
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

state police powers to control competitive practices and price outcomes for ordinary goods and services was nothing less than a constitutional revolution, which would also affect labor standards, wage legislation, and View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • December 2014
  • Article

Second Thoughts About a Strategy Shift

By: Elie Ofek and Jill Avery
A retail guru attempts to reposition an established brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions... View Details
Keywords: Brand Management; Pricing Strategy; Retailing; Leadership; Price; Product Marketing; Brands and Branding; Retail Industry
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Ofek, Elie, and Jill Avery. "Second Thoughts About a Strategy Shift." Harvard Business Review 92, no. 12 (December 2014): 125–127.
  • 10 Feb 2022
  • Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

Nov. 1, 2019 until May 1, 2021, which Cavallo notes was before supply chain issues intensified even further last summer in some areas, including the US, Canada, China, Japan, and sections of Europe. The goods examined cover 62 to 80 percent of the View Details
Keywords: by Rachel Layne
  • Summer 2025
  • Article

Dynamic Competition for Customer Memberships

By: Cristian Chica, Julian Jimenez-Cardenas and Jorge Tamayo
A competitive two-period membership (subscription) market is analyzed. Two symmetric firms charge a “membership” fee that allows consumers to buy products or services at a given unit price for both periods. Firms can choose between long- or short-term memberships. When... View Details
Keywords: Competitive Price Discrimination; Membership; Dynamic Competition; Competition; Price; Consumer Behavior; Business Model
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Chica, Cristian, Julian Jimenez-Cardenas, and Jorge Tamayo. "Dynamic Competition for Customer Memberships." Journal of Economics & Management Strategy 34, no. 2 (Summer 2025): 525–556.
  • 06 May 2019
  • Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details
Keywords: by Danielle Kost; Health
  • Research Summary

Overview

Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details

Keywords: Price Effects; Competition Policy; Algorithms; Online Competition; Dynamic Pricing; Beliefs; Preferences; Preference Heterogeneity; Preference Measurement; Competition; Microeconomics; Strategy; Integration; Cooperation
  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
  • 2007
  • Working Paper

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

By: Feng Zhu and Marco Iansiti
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details
Keywords: Price; Network Effects; Digital Platforms; Monopoly; Quality; Competitive Advantage; Digital Platforms
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Zhu, Feng, and Marco Iansiti. "Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations." Harvard Business School Working Paper, No. 08-031, November 2007.
  • 09 Dec 2015
  • Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

in a digitally-transformed economy. “All of these decisions would be easy to make if I knew what consumer demand will be. The problem is that I have a lot of uncertainty in demand” All retailers face tricky tactical decisions related to... View Details
Keywords: by Carmen Nobel; Retail; Apparel & Accessories
  • June 2024
  • Article

Inflation with COVID Consumption Baskets

By: Alberto Cavallo
The Covid-19 pandemic led to changes in expenditure patterns that introduced significant bias in the measurement of Consumer Price Index (CPI) inflation. Using publicly-available data on card transactions, I updated the official CPI weights and re-calculated inflation... View Details
Keywords: COVID; Consumer Expenditures; CPI; Inflation; Consumer Behavior; Inflation and Deflation; Health Pandemics
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Cavallo, Alberto. "Inflation with COVID Consumption Baskets." Special Issue on The Global Economy: Looking Back, Moving Forward, Part II. IMF Economic Review 72, no. 2 (June 2024): 902–917.
  • December 2011
  • Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia
Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia
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Cole, Shawn A., Thomas Sampson, and Bilal Zia. "Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?" Journal of Finance 66, no. 6 (December 2011): 1933–1967.
  • December 2019
  • Article

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry
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Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
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