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- All HBS Web (272)
- Faculty Publications (64)
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- 09 Apr 2012
- Research & Ideas
Who Sways the USDA on GMO Approvals?
agencies such as the USDA is to protect public health and safety; based on previous economic theory, however, Hiatt started with a different assumption—the primary goal of an agency is really to protect its own legitimacy. After all, it's the View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in determining who is going to be... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
performance: Delivering performance versus alternatives is key and perceptions matter, which is why communicating value is so important. Companies make money where the spread between cost and perceived value is greatest, and our research... View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded consumer goods, we find that about 18 percent of a total of... View Details
Keywords: Sean Silverthorne
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms, the publisher will set the... View Details
- 24 Sep 2014
- Op-Ed
Take a Trim Tab Approach to Climate Change
in society must step into the vacuum” When elected officials don't own this crucial responsibility, other leaders in society must step into the vacuum. Why not business? Often depicted as greedy and shortsighted, consumed with this... View Details
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
alter significantly how people think about the company, its products, and the brand. US consumers have not had a high-quality perception of GM brands over the past few decades. Although driven in part by the... View Details
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
Business School Press), a new book by HBS professor Dorothy Leonard and Professor Walter Swap of Tufts University. The authors not only disprove the stereotypical perception of group creativity as an oxymoron but show how the group... View Details
Keywords: by Laurie Joan Aron
- 17 Sep 2001
- What Do You Think?
What Is “Business as Usual” After September 11?
knowledge exchange... This is a huge setback for the global economy." At the personal level one respondent commented that perceptions rather than reality have changed: "The reality is that we were always at risk and were either... View Details
Keywords: by James Heskett
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
lengths—60, 30, and 10 seconds—and in 10-second silent videos and 10-second audio clips. We find that perceptions of collective properties of groups, including cohesion, affective trust, and cognitive trust partially mediate perceivers’... View Details
Keywords: Dina Gerdeman
- 04 Mar 2014
- First Look
First Look: March 4
Organizational Psychology and Organizational Behavior Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct By: Edmondson, Amy C., and Zhike Lei Abstract—Psychological safety describes people's View Details
Keywords: Sean Silverthorne
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
Sony can get consumers to conceive of a digital camera as an extension of a camcorder versus an analog camera substitute, then consumers are more likely to favor Sony. Your goal is to influence the View Details
- 31 Jan 2012
- First Look
First Look: Jan. 31
increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
downside, what legal actions can we expect from workers or shoppers or diners? In the best upside, what perceptions and indicators of healthy environments led to more productivity and confidence (and revenue)? Right now, assessments of... View Details
- 04 Jan 2012
- First Look
First Look: January 4
process. The paper explores how entrepreneurs and firms translated societal values into brands, globalized them, and changed societal perceptions of beauty as a result. It also shows the limitations of the homogenization achieved by firms... View Details
Keywords: Carmen Nobel
- 24 Jan 2012
- First Look
First Look: Jan. 24
PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service... View Details
Keywords: Sean Silverthorne
- 06 Sep 2016
- First Look
September 6, 2016
relationship between the successful use of humor and status is mediated by perceptions of confidence and competence. The successful use of humor signals confidence and competence, which in turn increases the joke teller’s status.... View Details
Keywords: Carmen Nobel
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
their companies public, and to grant stock options to management. Once public, stock valuations depended on Wall Street's perceptions that the company would sustain strong growth. At first, newspaper chains met growth targets by acquiring... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the United States was booming, the... View Details
Keywords: Martha Lagace