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  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight endures: View Details
Keywords: by Working Knowledge editors
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights... View Details
Keywords: by Carmen Nobel
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

Sony can get consumers to conceive of a digital camera as an extension of a camcorder versus an analog camera substitute, then consumers are more likely to favor Sony. Your goal is to influence the View Details
Keywords: by Michael J. Roberts; Technology
  • 16 May 2011
  • Research & Ideas

What Loyalty? High-End Customers are First to Flee

turn indicate to what degree operating managers can control customer satisfaction. Essentially, we're looking at the entire operating system and drilling down to determine which factors are most important for driving perceptions of... View Details
Keywords: by Julia Hanna
  • 17 Sep 2001
  • What Do You Think?

What Is “Business as Usual” After September 11?

knowledge exchange... This is a huge setback for the global economy." At the personal level one respondent commented that perceptions rather than reality have changed: "The reality is that we were always at risk and were either... View Details
Keywords: by James Heskett
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan... View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

investors and he’s the “flag,” the name. Given that case, that would inform a world view that has a high sensitivity to perceptions in what we call in real estate “the real economy.” Are the rooms full, and in which locations? Hotel... View Details
Keywords: by Christina Pazzanese
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details
Keywords: Sean Silverthorne
  • 02 Nov 2010
  • First Look

First Look: November 2, 2010

http://intranet.hbs.edu/dept/drfd/new_publications/papers/amabile/Challenges_of_Person-Centric%20Work_Psych_Amabile.pdf Perceiving Freedom Givers: Effects of Granting Decision Latitude on Personality and Leadership Perceptions Authors:Roy... View Details
Keywords: Sean Silverthorne
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

color “was a malleable, external characteristic of the food,” Hisano says—per consumer perception that an orange should live up to its name. “By the 1940s, the so-called color-add process had been widely... View Details
Keywords: by Carmen Nobel
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

contribute to what we call the psychology of price. You can take the very same physical price and break it up into parts, bundle it with other items, ask for payment early, or ask for payment late, and change consumers'' perceptions of... View Details
Keywords: by Manda Mahoney
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

factors investigated were found to be significant for at least one segment, only consumer price index, personal savings rate, and real gross domestic product were strongly significant. To explore further the dynamics of the segments and... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

is mediated by perceptions that their own advice will not be followed. Advice seekers fail to anticipate this negative relational impact, exposing them to unanticipated adverse consequences of their advice-seeking decisions. These... View Details
Keywords: Dina Gerdeman
  • 01 Mar 2011
  • First Look

First Look: March 1

asymmetric equilibrium where only one retailer elects to operate an online arm but earns lower profits than its bricks-only rival. We also characterize equilibria where firms open an online channel, even though consumers only use it for... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2015
  • First Look

September 8, 2015

and women alike rated power as one of the main consequences of professional advancement. Our findings reveal that men and women have different perceptions of what the experience of holding a high-level position will be like, with... View Details
Keywords: Carmen Nobel
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 27 Apr 2021
  • Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

workplace. Across six studies, we found convergent evidence that emotional acknowledgment led to greater perceptions of costliness, and in turn, to higher evaluations of trust.” Working Papers Deregulation, Market Power, and Prices:... View Details
  • 15 Apr 2014
  • First Look

First Look: April 15

Publisher's link: http://www.people.hbs.edu/jlerner/private-equity-jobs-and-productivity-8-march-2014-with-ables-and-figures-clean.pdf August 2013 Strategic Management Journal The Impact of Corporate Social Responsibility on Investment Recommendations: Analysts' View Details
Keywords: Sean Silverthorne
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that... View Details
Keywords: by Sean Silverthorne; Advertising
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

development decisions to a new level of sophistication.— Michael E. Porter A final hidden cost of outsourcing is slower innovation. Changing products and processes is more complex and time consuming across separated sites. Knowledge and... View Details
Keywords: by Sean Silverthorne

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