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- All HBS Web (297)
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- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
speak. The net result is that consumers are more likely to consume when a price is vivid and fresh than when it is obscured or distant. In the case of a health club, this means that members are more likely... View Details
Keywords: by Manda Mahoney
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
Freyd); profit-oriented risk managers and payment processors such as insurers (R. MacKenzey, Emre Erkut, and others); specialized service providers (including malpractice lawyers) at various points in the channel (C. J. Cullinane, Michael... View Details
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
obtains excessive market share, consumers who prefer a different approach will have no viable choice. The Effect Of Market Concentration On Payments To Publishers The future viability of Yahoo's ad platform... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck because the content they're... View Details
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily closing as View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
adjacent industries, where other platforms might be poised to strike (e.g., smart phones moving into the PDA industry); and conversely, spotting expansion opportunities in adjacent industries (e.g., NTT DoCoMo expanding into payment... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
was not new to the late nineteenth century. Rural consumers had long bartered butter, eggs, horseradish, and other foodstuffs with storekeepers in exchange for sugar, coffee, and other items that could not be made at home. 55 Retailers... View Details
Keywords: by Nancy F. Koehn
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
In 1999, Tom Herman and Kaleil Isaza Tuzman, best friends since childhood, quit their comfortable jobs to start govWorks, with millions of VC dollars to back them up. Their goal was nothing if not grandiose: to use Internet payment... View Details
Keywords: by Walter Kuemmerle
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
changes to introduce new competitors in the industry, remove contract termination fees, and reduce the payment of interconnection fees between cellular providers, which advantaged incumbent companies and drove up View Details
Keywords: Carmen Nobel
- 29 May 2006
- What Do You Think?
How Important Is the “Service Sector Effect” on Productivity?
Summing Up Do increases in social sector productivity, which seem to prevail at least in the U.S., benefit consumers at the expense of workers? Or is the scale weighted in favor of the latter who may benefit two ways, in terms of both an... View Details
- 06 Sep 2005
- Research & Ideas
The Best Place for Retirement Funds
thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details
Keywords: by Ann Cullen
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out? The authors of this article examine those questions and explain the takeaways of their own research. One finding: View Details
Keywords: Sean Silverthorne
- 25 Nov 2008
- First Look
First Look: November 25, 2008
Shine, Stern & Partners) and the buyer (MINI USA) and asks them to develop a sales strategy and a buying strategy for advertising services. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=508043 View Details
Keywords: Martha Lagace
- 15 Mar 2016
- First Look
March 15, 2016
evidence that such “CEO activism” can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would... View Details
- 06 Jul 2015
- Research & Ideas
Money and Quotas Motivate the Sales Force Best
Reciprocity: Insights from a Field Experiment, released in May. The pair used a consumer durable goods business in India as a real-world laboratory for the research. "Running this kind of experiment is not the easiest thing in the world... View Details
- 04 Mar 2009
- Op-Ed
Credit is Not the Bogey
made appliances and furniture. Now that only stellar borrowers with large down payments and hefty incomes get mortgages, we have seen the homebuilding and home-buying industry, and with it the economy, retrench. As for retail, now that... View Details
- 03 Nov 2009
- First Look
First Look: Nov. 3
water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Welfare Payments and Crime Author:C. Fritz Foley Publication:The Review... View Details
Keywords: Martha Lagace
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
think in any of these cases I launched a revolution, but I think I was helpful. But the pace was so slow, and people were saying that these high deductibles represented consumer-driven health care. It's ridiculous. Consumer markets have... View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace