Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (211) Arrow Down
Filter Results: (211) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (297)
    • News  (49)
    • Research  (211)
    • Events  (2)
  • Faculty Publications  (62)

Show Results For

  • All HBS Web  (297)
    • News  (49)
    • Research  (211)
    • Events  (2)
  • Faculty Publications  (62)
← Page 8 of 211 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

speak. The net result is that consumers are more likely to consume when a price is vivid and fresh than when it is obscured or distant. In the case of a health club, this means that members are more likely... View Details
Keywords: by Manda Mahoney
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

Freyd); profit-oriented risk managers and payment processors such as insurers (R. MacKenzey, Emre Erkut, and others); specialized service providers (including malpractice lawyers) at various points in the channel (C. J. Cullinane, Michael... View Details
Keywords: by Jim Heskett; Health
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

obtains excessive market share, consumers who prefer a different approach will have no viable choice. The Effect Of Market Concentration On Payments To Publishers The future viability of Yahoo's ad platform... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck because the content they're... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 20 Mar 2020
  • Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily closing as View Details
Keywords: by Danielle Kost; Service; Food & Beverage
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

adjacent industries, where other platforms might be poised to strike (e.g., smart phones moving into the PDA industry); and conversely, spotting expansion opportunities in adjacent industries (e.g., NTT DoCoMo expanding into payment... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

was not new to the late nineteenth century. Rural consumers had long bartered butter, eggs, horseradish, and other foodstuffs with storekeepers in exchange for sugar, coffee, and other items that could not be made at home. 55 Retailers... View Details
Keywords: by Nancy F. Koehn
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

In 1999, Tom Herman and Kaleil Isaza Tuzman, best friends since childhood, quit their comfortable jobs to start govWorks, with millions of VC dollars to back them up. Their goal was nothing if not grandiose: to use Internet payment... View Details
Keywords: by Walter Kuemmerle
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

changes to introduce new competitors in the industry, remove contract termination fees, and reduce the payment of interconnection fees between cellular providers, which advantaged incumbent companies and drove up View Details
Keywords: Carmen Nobel
  • 29 May 2006
  • What Do You Think?

How Important Is the “Service Sector Effect” on Productivity?

Summing Up Do increases in social sector productivity, which seem to prevail at least in the U.S., benefit consumers at the expense of workers? Or is the scale weighted in favor of the latter who may benefit two ways, in terms of both an... View Details
Keywords: by James Heskett; Service
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details
Keywords: by Ann Cullen
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out? The authors of this article examine those questions and explain the takeaways of their own research. One finding: View Details
Keywords: Sean Silverthorne
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

Shine, Stern & Partners) and the buyer (MINI USA) and asks them to develop a sales strategy and a buying strategy for advertising services. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=508043 View Details
Keywords: Martha Lagace
  • 15 Mar 2016
  • First Look

March 15, 2016

evidence that such “CEO activism” can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would... View Details
  • 06 Jul 2015
  • Research & Ideas

Money and Quotas Motivate the Sales Force Best

Reciprocity: Insights from a Field Experiment, released in May. The pair used a consumer durable goods business in India as a real-world laboratory for the research. "Running this kind of experiment is not the easiest thing in the world... View Details
Keywords: by Roberta Holland; Retail
  • 04 Mar 2009
  • Op-Ed

Credit is Not the Bogey

made appliances and furniture. Now that only stellar borrowers with large down payments and hefty incomes get mortgages, we have seen the homebuilding and home-buying industry, and with it the economy, retrench. As for retail, now that... View Details
Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Welfare Payments and Crime Author:C. Fritz Foley Publication:The Review... View Details
Keywords: Martha Lagace
  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

think in any of these cases I launched a revolution, but I think I was helpful. But the pace was so slow, and people were saying that these high deductibles represented consumer-driven health care. It's ridiculous. Consumer markets have... View Details
Keywords: by Sean Silverthorne; Health
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
  • ←
  • 8
  • 9
  • 10
  • 11
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.