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- All HBS Web
(200)
- People (1)
- News (56)
- Research (117)
- Multimedia (2)
- Faculty Publications (62)
- Web
Trade Cards - The Art of American Advertising
giveaway, whether tucked into products at the factory by wholesalers or inserted into packaged goods by retailers. Traveling salesmen had the opportunity to distribute trade cards to individual customers,... View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and... View Details
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
for Kaplan, and became aware of the need for high quality repurposing and packaging of content for the school market. Beyond that, Kim was drawn to education. It's a huge industry with many challenges, as well as being "super... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a... View Details
- 06 Dec 2019
- Blog Post
Moving to the States with My Daughter to Pursue an MBA and Switch Careers
It was the summer of 2017, and after working at Mars in R&D for eight years, I started to think about the next step for my career. I enjoyed my role as a product innovation manager in the Consumer View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
complicated when a single plate or package of food contains ingredients from multiple countries.” Prevalence of food-related claims: Food safety claims, which are often ambiguous and even unreliable in some cases, attract more attention... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
well-known software retailer, not only launched Egghead.com but also placed all of its eggs in the Internet basket by closing its entire chain of stores. Still, established firms have been relatively slow to jump on the Internet fast track and for View Details
Keywords: by Peter Jacobs
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
consumers and hosts, as well as the effects on hotels, will likely become less pronounced. Just as Airbnb is adding experience packages to its home-rental offerings, so too are hotels such as Marriott... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
concerned about what I should do with my life. I knew I wanted a career in business, but it wasn't until I was at HBS that I grasped that business could be a force for good in society. We were constantly reminded of the importance of... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
Torras (MBA '50) established Preco Corp., a pulp and paper operation, creating more than one thousand jobs. In consumer services, David S. Paresky (MBA '65) opened Crimson Travel Service in Harvard Square a few months after graduation and... View Details
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
sales to Johnson & Johnson's Tylenol); Dristan and other cold and allergy-relief medicines; and drugs for asthma, hemorrhoids, and other ills. Canned and packaged goods brought in 11 percent, including... View Details
- 01 Mar 2006
- News
Drive-In Nation
expert who has studied Toyota, explains: “The Japanese are very good at two things that are key to success in the auto industry: refreshing their products, and having the flexibility in their factories to do that quickly and economically.... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to... View Details
Keywords: Sean Silverthorne
- 28 Mar 2017
- First Look
First Look at New Research, March 28
packs expire have largely failed. Kadakia must decide, preserve the product or pivot to a new business model? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817002-PDF-ENG Harvard Business School Case 817-065 Delivering the View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- News
Meal Plan
packaging and branding, right down to the person who brings it to you. Domino’s is a special, purpose-built machine for pizza delivery, and it’s a damn good machine for that price point and product. The... View Details
- 01 Mar 2010
- News
Eric Schiffer
with individuals from Kraft, Procter & Gamble, or almost any name-brand consumer goods company you’d care to name. Aside from our 99ers, these long-term relationships are probably our most valuable asset... View Details
- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
not 80 or 90 percent. If you’re in, say, the consumer packaged goods industry, you want to get to 80 percent, but in health care, getting to 40 percent is an extremely high... View Details
Keywords: Margie Kelley
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
their product, and relations between the different organizational functions seem more constrained, as does the product-design process." Flexible And Nimble HBS professor Kent Bowen, a technology and operations management expert who has studied Toyota, explains:... View Details