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Publications

Publications

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  • All HBS Web  (327)
    • People  (2)
    • News  (80)
    • Research  (197)
    • Multimedia  (2)
  • Faculty Publications  (109)

Show Results For

  • All HBS Web  (327)
    • People  (2)
    • News  (80)
    • Research  (197)
    • Multimedia  (2)
  • Faculty Publications  (109)
← Page 8 of 327 Results →
  • 27 Jun 2005
  • Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

achievement; but it's hard to credit that given the enormous inflation of top executive compensation packages in America in the last decade. Many American firms, especially most of the large ones, are more dependent on capital markets for... View Details
Keywords: by D. Quinn Mills
  • 01 Jun 2023
  • News

Pet Project

optimized for DTC? Even if retail is where most consumer packaged goods are sold, it will mean lower margins and lower LTV. “So why should we launch a less profitable channel? Is retail critical for an exit... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

two cannabinoids found in marijuana and hemp. Cann distinguished itself by offering only “micro-dose,” or “low-dose,” beverages that appeal to consumers who only want to get mildly “buzzed,” as opposed to “stoners” who seek out heavier... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets related to its core View Details
Keywords: by Michael Beer & Nitin Nohria
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

would not have risen to what is now, a $2.5-billion-a-year industry, without a revolutionary shift to outside-in thinking that allowed companies such as Fresh Express to realize that busy consumers wanted companies to make the whole salad... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

consumers in the dining area. On average, restaurants spend 30 percent of their revenue on labor. With increasing focus on fair wages and legislated wage increases, restaurants may easily exceed that average. Moreover, restaurants spend... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 13 Dec 2019
  • Blog Post

All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell

HBS founded companies including Gilt Group and Birchbox. Julia had gone to Vanderbilt, where she majored in Economics and Psychology. When she started at HBS, she thought she would pursue a traditional corporate path, perhaps in brand management or View Details
  • 09 Nov 2023
  • News

From the Brink

oversight authority to take the politics out of the recovery effort; a boost in Medicaid coverage to shore up the health sector; and a fiscal stimulus, through the earned income tax credit, to move workers into the formal labor sector and boost tax revenue. The View Details
Keywords: Ralph Ranalli
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But... View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

considering cellophane. It’s deliberately transparent, after all. You’re meant to consider whatever it’s wrapping instead. Yet, it turns out that cellophane has a story worth telling. A new research paper exposes the historical significance of the View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and packaged food products, it also... View Details
Keywords: Sean Silverthorne
  • Web

Winners & Runners-Up | New Venture Competition

chain, linking consumers with producers affordably and flexibly. Accio Alex Zannos (MBA 2025) Sara Ballantyne (MS/MBA 2025) Business Track Crowd Favorite Streamline and automates the hardware manufacturing process. Social Enterprise... View Details
  • 01 Jun 2022
  • News

The Exchange: Same Great Price, Now with Fewer Chips

taking a less transparent route by selling less product in the same package and perhaps hoping the consumer doesn’t notice. Here, HBS faculty members John Gourville and Alex MacKay discuss the ups and downs... View Details
Keywords: Miscellaneous Store Retailers; Retail Trade
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
  • 23 Nov 2020
  • Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

on the review site Yelp shut permanently during the pandemic. Don’t be afraid of bankruptcy protection So, what should consumers and policymakers do now as benefits from the CARES Act are running out and a second federal stimulus View Details
Keywords: by Rachel Layne
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

the last major consumer packaged goods advertiser to stay with a 15 percent fee, is moving in this new direction. It is sometimes a pragmatic pathway to managing risk, uncertainty, and performance for the... View Details
Keywords: by Benson Shapiro; Manufacturing
  • 23 Mar 2023
  • Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

occur at the farm level. The remaining emissions come from operations, logistics, packaging and retail and consumer use. On Scope 1 and 2 emissions, Arla explained how they plan to secure 100% green... View Details
  • Web

National Markets - The Art of American Advertising

consumers . They bought and used mass-produced goods as participants in a national market.” 3 A block of soap previously made at home or bought in bulk at the general store now materialized before the customer as a highly advertised,... View Details
  • 20 Jan 2023
  • News

Free Spirits

(In medieval Europe, it was consumed daily because the presence of alcohol made it a safer alternative to water.) And the recipe has remained largely unchanged. To make either low- or no-alcohol beer, one begins with a batch of full-test... View Details
Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality
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