Publications

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

beneficial for society. This theme was later replaced by preference for disciplinary knowledge, and finally by a market logic that regards business education as a marketable View Details

Keywords: by Martha Lagace; Education

04 Apr 2017
First Look

First Look at New Research, April 4

rationalized step processes vs. open platform systems. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52466 Firm Selection and Corporate Cash Holdings By: Begenau, Juliane, and Berardino Palazzo Abstract—Among stock View Details

Keywords: Sean Silverthorne

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China

Educators

20 Apr 2010
First Look

First Look: April 20

Working Papers Commodity Chains: What Can We Learn from a Business History of the Rubber Chain? (1870-1910) Author: Felipe Tâmega Fernandes Abstract The literature on the rubber boom applied a dependendist view of rubber production in the... View Details

Keywords: Martha Lagace

Article

Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries

By: M. E. Porter

Keywords: Consumer Behavior; Performance; Goods and Commodities; Supply and Industry; Consumer Products Industry

September 2001 (Revised June 2004)
Case

Cafe de Colombia

By: Rohit Deshpande and Alexandra de Royere

Discusses sustaining brand equity after a highly successful commodity-product branding ad campaign. View Details

Keywords: Globalization; Brands and Branding; Advertising Campaigns; Product; Goods and Commodities; Colombia

Educators

September 2019 (Revised May 2020)
Supplement

Keroche (C): The Excise Tax Increase

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details

September 1997
Case

Tri Valley Growers: A New Age Co-op

By: Ray A. Goldberg and Mollie H. Carter

Tri Valley Growers is a dominant co-operative in its industry and, yet, still suffers from poor returns. The board of directors worked with the new CEO to change the product, market, and financing focus of the co-op to assure a long and profitable future for its... View Details

Keywords: Capital; Profit; Goods and Commodities; Product Marketing; Cooperative Ownership

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

very inexpensive commodity components that perform basic computations in household appliances, like irons and toasters. At the time, microcontroller manufacturers were just beginning to use automated test equipment. Although the... View Details

Keywords: by Clark Gilbert; Technology

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

purchase and marketing contracts. Noble also worked with customers to secure supply contracts. Noble had a portfolio of 12,000 commodity contracts by the end of 2014. The contracts were measured at fair... View Details

Keywords: Dina Gerdeman

May 1995
Background Note

Note on Product Liability

By: Willis M. Emmons III, Monica Brand and Greg Keller

This note provides an overview to the evolution and current state of product liability law in the United States. View Details

Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States

September 1984 (Revised May 1985)
Teaching Note

Federated Industries (A) TN

By: Robert J. Dolan

Teaching Note for (9-585-104). View Details

Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States