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  • 05 Feb 2013
  • First Look

First Look: Feb. 5

known as the abnormal earnings) valuation approach. Students are asked to provide a valuation of Coca-Cola Company using the residual income valuation methodology and understand how it maps into the discounted cash flow method. Students... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2024
  • News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
Keywords: Publishing Industries (except Internet); Information
  • Web

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the spirit of former Coca-Cola CMO Sergio Zyman’s perspective on “renovation”—keeping an offering’s essence intact while re-energizing it for greater impact—we will ask ourselves how to: Assess the quality of an innovation. Develop a... View Details