Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,843) Arrow Down
Filter Results: (1,843) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,843)
    • People  (2)
    • News  (340)
    • Research  (1,385)
    • Events  (11)
    • Multimedia  (3)
  • Faculty Publications  (832)

Show Results For

  • All HBS Web  (1,843)
    • People  (2)
    • News  (340)
    • Research  (1,385)
    • Events  (11)
    • Multimedia  (3)
  • Faculty Publications  (832)
← Page 8 of 1,843 Results →
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

benefit merchants through advertising, simply by informing consumers of a merchant's existence via e-mail. For some merchants, the benefits of offering discount vouchers are sharply reduced if individual customers buy multiple vouchers. As a View Details
Keywords: Re: Multiple Faculty; Technology
  • 13 Feb 2006
  • Research & Ideas

The Hidden Market for Babies

reproductive medicine have indeed created a market for babies, a market in which parents choose traits, clinics woo clients, and specialized providers earn millions of dollars a year. In this market,... View Details
Keywords: by Manda Salls; Biotechnology; Health; Technology
  • Web

Marketing - Faculty & Research

Marketing Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ; Information Infrastructure ; Information Technology ; View Details
  • December 2022
  • Article

Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market

By: Yanhui Wu and Feng Zhu
A growing number of people today are participating in the gig economy, working as independent contractors on short-term projects. We study the effects of competition on gig workers' effort and creativity on a Chinese novel-writing platform. Authors produce and sell... View Details
Keywords: Gig Workers; Platform-based Markets; Novel Writing; Creative Production; Platform Bias; Employment; Digital Platforms; Creativity; Books; Competition; Contracts
Citation
Find at Harvard
Related
Wu, Yanhui, and Feng Zhu. "Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market." Management Science 68, no. 12 (December 2022): 8613–8634.
  • December 2014 (Revised November 2015)
  • Case

Governing the 'Chinese Dream': Corruption, Inequality and the Rule of Law

By: Rafael Di Tella, Meg Rithmire and Kait Szydlowski
Xi Jinping assumed his position as head of China's fifth generation of leaders in 2012. Xi was head of both the People's Republic of China and the Chinese Communist Party, which had ruled China since 1949. Xi inherited a country far more unequal than the one that Mao... View Details
Keywords: China; Growth; Inequality; Wealth And Poverty; Social Stability; Perceptions Of Inequality; Chinese Dream; Chinese Political Thought; Corruption; Equality and Inequality; China
Citation
Educators
Purchase
Related
Di Tella, Rafael, Meg Rithmire, and Kait Szydlowski. "Governing the 'Chinese Dream': Corruption, Inequality and the Rule of Law." Harvard Business School Case 715-023, December 2014. (Revised November 2015.)
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Citation
Educators
Purchase
Related
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
  • 21 Mar 2014
  • Blog Post

East Asia MBA Market Update

about 800 companies waiting to go public as a result of the moratorium, but it’s likely that China’s stock markets will see only mid-sized companies with little name recognition outside of China going public on the mainland, with the... View Details
Keywords: Technology; Consumer Products / Retail
  • August 2019 (Revised February 2020)
  • Teaching Note

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie John and Mitch Weiss
Email mking@hbs.edu for a courtesy copy.

The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details
Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms
Citation
Purchase
Related
John, Leslie, and Mitch Weiss. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Teaching Note 820-023, August 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • April 2012
  • Case

Novozymes: Cracking the Emerging Markets Code

By: Krishna G. Palepu and Karol Misztal
In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details
Citation
Educators
Purchase
Related
Palepu, Krishna G., and Karol Misztal. "Novozymes: Cracking the Emerging Markets Code." Harvard Business School Case 112-084, April 2012.
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research associate Katherine E. Jocz see... View Details
Keywords: by Sean Silverthorne
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

Internet has spawned many two-sided platforms, and all the software platforms that run our computers, PDAs, and mobile phones have only emerged recently. Q: You note in your research that in many multi-sided markets, one side of the View Details
Keywords: by Sean Silverthorne; Technology
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

several levels—across countries, across products, across marketing mix elements, across different vehicles within a marketing mix element (e.g., TV versus Internet for... View Details
Keywords: by Sean Silverthorne
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

where the product is predominantly "digital," the Internet can replace traditional channels at a fraction of the cost. One has to be nuanced about the possibilities provided by the Internet. The selection of the View Details
Keywords: by Sean Silverthorne
  • March 2022
  • Case

DealShare: Social E-Commerce for the Indian Mass Market

By: Krishna G. Palepu and Malini Sen
Launched in September 2018, e-retail startup DealShare has created a tech-enabled model for the Indian mass market that allows customers to buy together, save money on good quality goods, and at the same time have fun. It targets customers who are still getting used to... View Details
Keywords: Business Model; Disruption; Trends; Talent and Talent Management; Customer Focus and Relationships; Value; Cost vs Benefits; Value Creation; Internet and the Web; India
Citation
Educators
Purchase
Related
Palepu, Krishna G., and Malini Sen. "DealShare: Social E-Commerce for the Indian Mass Market." Harvard Business School Case 322-099, March 2022.
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

linguistic groups in emerging markets also affects foreign investors. In Malaysia, for instance, foreign companies should enter into joint ventures only after checking if their potential partners belong to the majority Malay community or... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 01 Jun 2025
  • News

Assets: Matchup

Photo: Allison Sepanek Meg Rithmire first visited China in 2001, the summer after her first year of college. “I remember thinking it would be an interesting country to study because it was so hard for me to understand it,” she recalls. “I figured I would never get... View Details
Keywords: collectibles; faculty; China; Chinese leaders
  • August 2009 (Revised August 2010)
  • Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
Citation
Educators
Purchase
Related
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
  • October 2004 (Revised July 2013)
  • Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan
Citation
Educators
Purchase
Related
Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
  • 2013
  • Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
Citation
Read Now
Related
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

important." Duan Yongping, the founder, Chairman and CEO of BBK Electronics Corp., a Chinese company that manufactures consumer electronics, also said that Chinese consumers are becoming more concerned... View Details
Keywords: by Julie Jette
  • ←
  • 8
  • 9
  • …
  • 92
  • 93
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.