Publications
Publications
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- All HBS Web
(1,025)
- Faculty Publications (163)
- December 2003
- Article
Leveraging Information across Categories
By: Raghu Iyenger, Asim Ansari and Sunil Gupta
Keywords: Information
- October 2003 (Revised January 2004)
- Case
Burberry
By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details
- April 2002
- Article
New Ways of Category Management
By: Alexander Kracklauer, Michael Leyk, D. Quinn Mills, Stefan Ruebke and Dirk Seifert
Keywords: Management
- February 2002 (Revised December 2003)
- Case
H-E-B Own Brands
By: V. Kasturi Rangan and Marie Bell
H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details
- February 2001 (Revised November 2009)
- Case
Amazon.com (C)
At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details
- February 2001 (Revised November 2009)
- Case
Amazon.com (D)
By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1999, Amazon.com founder and CEO Jeff Bezos--just named Time Magazine's Man of the Year--ponders the next moves for his company. Having expanded into numerous categories in 1999, ranging from Z-shops to Auctions to E-cards as well as increasing the number... View Details
- February 2001
- Case
BarnesandNoble.com (C)
By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details
- December 1999 (Revised December 2000)
- Case
Charles Schwab: A Category of One
By: Stephen P. Bradley and Thomas H. Esperson
Examines Charles Schwab's on-line discount brokerage firm and questions whether or not Schwab has effectively balanced the old and new world of stock trading, and has remained a leader between giants like Merrill Lynch and Internet pure plays like E-Trade. Also looks... View Details
- December 1999
- Case
Sendwine.com
By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara
Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details
- November 1999
- Case
net.Genesis, Inc.
By: Robert J. Dolan, Rajiv Lal and Perry Fagan
Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details
- June 1998 (Revised August 2000)
- Case
Microsoft CarPoint
CarPoint.com was Microsoft's Web-based entry into on-line automobile retailing. While it could not, in fact, "sell" or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, the traditional car dealer to the Web.... View Details
- July 1997
- Article
Perspectives on Multiple Category Choice
By: Gary Russell, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda
- July 1997 (Revised June 2001)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)
By: Robert D. Austin and F. Warren McFarlan
H.E. Butt Grocery Co. led the grocery industry in adopting many innovations, including category management, electronic data interchange, and continuous replenishment. They have also moved aggressively and profitably into newer applications such as Scanner-based payment... View Details
Keywords: Information Management; Independent Innovation and Invention; Innovation and Invention; Business Organization; Risk and Uncertainty; Science-Based Business; Cross-Cultural and Cross-Border Issues; Management Analysis, Tools, and Techniques; Risk Management; Electronics Industry; Computer Industry
- January 1997 (Revised December 1999)
- Case
OXO International
By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
- February 1996 (Revised November 2003)
- Case
Indianapolis: Activity-Based Costing of City Services (A)
By: Robert S. Kaplan
A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the city managers want to know the current cost of performing these services with the municipal workers. Existing... View Details
- 1996
- Article
A Segment-Level Model of Category Volume and Brand Choice
By: William R. Dillon and Sunil Gupta
- July 1994
- Background Note
Note on Retail Organizations
By: David E. Bell
Describes a typical organizational structure for retailers and discusses duties of various individuals such as buyer, category manager, etc. View Details
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
- September 1992 (Revised July 1993)
- Case
Staples, Inc.
By: David E. Bell
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and... View Details