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      • Faculty Publications  (451)

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      • 2020
      • Working Paper

      Arbitration with Uninformed Consumers

      By: Mark Egan, Gregor Matvos and Amit Seru
      This paper studies the impact of the arbitrator selection process on consumer outcomes by examining roughly 9,000 consumer arbitration cases in the securities industry. Securities disputes present a good laboratory: arbitration is mandatory for all disputes,... View Details
      Keywords: Arbitration; Financial Advisers; Financial Advisors; Brokers; Consumer Finance; Financial Misconduct; Fraud; Personal Finance; Conflict and Resolution; Information; Fairness
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      Egan, Mark, Gregor Matvos, and Amit Seru. "Arbitration with Uninformed Consumers." Harvard Business School Working Paper, No. 19-046, October 2018. (Revise and Resubmit at the Review of Economic Studies. Revised May 2020. NBER Working Paper Series, No. 25150, October 2018)
      • 2018
      • Working Paper

      Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

      By: Tomomichi Amano and Hiroshi Ohashi
      In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in... View Details
      Keywords: Product Differentiation; Energy Efficiency Standards; Ratcheting; Diffusion Of Innovation; Technological Innovation; Competition; Quality; Governing Rules, Regulations, and Reforms; Policy
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      Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." Harvard Business School Working Paper, No. 19-021, September 2018.
      • August 2018 (Revised April 2021)
      • Case

      The Fuji-Xerox Merger

      By: Guhan Subramanian and Annie Zhao
      In January 2018, Xerox, a well-known American digital document firm, convened its board of directors to decide whether to approve a merger with Japanese imaging company Fujifilm. Activist Xerox shareholders were suing to halt the transaction, and documents unearthed... View Details
      Keywords: Mergers and Acquisitions; Negotiation Deal; Negotiation Process; Corporate Governance; Law
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      Subramanian, Guhan, and Annie Zhao. "The Fuji-Xerox Merger." Harvard Business School Case 919-002, August 2018. (Revised April 2021.)
      • August 2018
      • Case

      Christine Lagarde (A): A French Prime Minister Calls

      By: Julie Battilana and Carin-Isabel Knoop
      This case covers formative events and influences in Christine Lagarde’s childhood and her trajectory from studying political science and law to heading the world’s largest law firm. As she prepares to transition back to practice in 2005, the new Prime Minister of... View Details
      Keywords: Personal Development and Career; Power and Influence; Decision Making
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      Battilana, Julie, and Carin-Isabel Knoop. "Christine Lagarde (A): A French Prime Minister Calls." Harvard Business School Case 419-017, August 2018.
      • August 2018
      • Case

      Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

      By: Frank V. Cespedes and David Mattson
      This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on Hi-R-Me, a potential client. The case is supplemented by videos showing the initial contact call, a follow-up discovery call, and a face-to-face... View Details
      Keywords: Sales Calls; Sales; Competency and Skills
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      Cespedes, Frank V., and David Mattson. "Performance Improvement Consulting and Hi-R-Me: Making Sales Calls." Harvard Business School Case 819-043, August 2018.
      • 2018
      • Book

      Driving Digital Strategy: A Guide to Reimagining Your Business

      By: Sunil Gupta
      Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details
      Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy
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      Gupta, Sunil. Driving Digital Strategy: A Guide to Reimagining Your Business. Boston: Harvard Business Review Press, 2018.
      • June 2018 (Revised January 2018)
      • Supplement

      Membership Rewards® from American Express

      By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
      This spreadsheet is intended as a supplement for the case study "Membership Rewards® from American Express." View Details
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      Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Spreadsheet Supplement 518-703, June 2018. (Revised January 2018.)
      • June 2018
      • Article

      Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

      By: Clarence Lee, Elie Ofek and Thomas Steenburgh
      We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
      Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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      Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
      • May 2018 (Revised October 2020)
      • Supplement

      La Ribera Health Department (B): Epilogue

      By: Regina E. Herzlinger, Emer Moloney and Daniela Beyersdorfer
      The La Ribera case studies depict an innovative low cost/high quality privately financed hospital model struggling to achieve alignment with the Six Factors. It is reimbursed by the public sector in a Spanish environment whose Consumers, Structure, and Public Policy... View Details
      Keywords: Trends And Opportunities; Government; Government Programs; Acquisition; Business Model; Business Plan; Trends; Opportunities; Government and Politics; Programs; Health Care and Treatment; Situation or Environment; Health Industry; Insurance Industry; Technology Industry; Spain
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      Herzlinger, Regina E., Emer Moloney, and Daniela Beyersdorfer. "La Ribera Health Department (B): Epilogue." Harvard Business School Supplement 318-134, May 2018. (Revised October 2020.)
      • May 2018 (Revised June 2018)
      • Case

      Ashar Group: Brokers and Co-opetition in the Life Settlement Industry

      By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu
      Connecting life insurance policyholders with potential investors (called Life Settlement Providers), Ashar Group plays a pivotal role in the industry. Its current position is, however, increasingly being challenged by consumer-direct models, led by major providers... View Details
      Keywords: Insurance; Investment; Markets; Competitive Strategy; Cooperation; Financial Services Industry
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      Braun, Alexander, Lauren H. Cohen, Christopher J. Malloy, and Jiahua Xu. "Ashar Group: Brokers and Co-opetition in the Life Settlement Industry." Harvard Business School Case 218-109, May 2018. (Revised June 2018.)
      • 2018
      • Book

      Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level

      By: James K. Sebenius, R. Nicholas Burns and Robert H. Mnookin (with a forward by Henry A. Kissinger)
      As professors and practitioners with careers devoted to negotiation, we are often asked “Who are the world’s best negotiators? What makes them effective?” Inevitably Henry Kissinger’s name comes up as an elite, if controversial, negotiator from whom we can learn a... View Details
      Keywords: History; Negotiation Process; Negotiation Tactics; Personal Development and Career; Negotiation Style; United States
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      Sebenius, James K., R. Nicholas Burns, and Robert H. Mnookin (with a forward by Henry A. Kissinger). Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level. New York: HarperCollins, 2018.
      • April 19, 2018
      • Article

      4 Ways to Improve Your Content Marketing

      By: Frank V. Cespedes and Russ Heddleston
      In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details
      Keywords: Marketing; Marketing Communications; Sales; Performance Improvement
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      Cespedes, Frank V., and Russ Heddleston. "4 Ways to Improve Your Content Marketing." Harvard Business Review (website) (April 19, 2018).
      • 2018
      • Working Paper

      Executive Education in the Digital Matrix: The Disruption of the Supply Landscape

      By: Mihnea Moldoveanu and Das Narayandas
      Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers... View Details
      Keywords: Executive Education; Internet and the Web; Disruption; Competency and Skills; Leadership Development
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      Moldoveanu, Mihnea, and Das Narayandas. "Executive Education in the Digital Matrix: The Disruption of the Supply Landscape." Harvard Business School Working Paper, No. 18-097, March 2018. (Revised June 2018.)
      • March 2018
      • Case

      Summit Public Schools (A)

      By: John J-H Kim and Aldo Sesia
      Summit Public Schools was a very successful charter management organization with schools in California and Washington State. The students came from a variety of socioeconomic backgrounds, many from economically disadvantaged households. While nearly all of its students... View Details
      Keywords: K-12; Online Learning; Virtual Learning; Blended Learning; Secondary Education; Middle School Education; Early Childhood Education; Learning; Business Model; Performance Improvement; Technology
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      Kim, John J-H, and Aldo Sesia. "Summit Public Schools (A)." Harvard Business School Case 318-067, March 2018.
      • February 2018
      • Case

      Rosslyn Resource: Monetization and Sales Strategy

      By: Robert J. Dolan and Sunru Yong
      Rosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues.... View Details
      Keywords: Strategy; Decision Choices and Conditions; Business Model; Organizational Change and Adaptation; Mining Industry
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      Dolan, Robert J., and Sunru Yong. "Rosslyn Resource: Monetization and Sales Strategy." Harvard Business School Brief Case 918-509, February 2018.
      • 2017
      • Article

      Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?

      By: Benjamin Handel and Joshua Schwartzstein
      Consumers suffer significant losses from not acting on available information. These losses stem from frictions such as search costs, switching costs, and rational inattention, as well as what we call mental gaps resulting from wrong priors/worldviews, or relevant... View Details
      Keywords: Information; Consumer Behavior
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      Handel, Benjamin, and Joshua Schwartzstein. "Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?" Journal of Economic Perspectives 32, no. 1 (Winter 2018): 155–178.
      • 2018
      • Working Paper

      The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb

      By: Chiara Farronato and Andrey Fradkin
      We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details
      Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
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      Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb." NBER Working Paper Series, No. 24361, February 2018.
      • 2018
      • Working Paper

      Zig-Zagging Your Way to Transformative Impact

      By: V. Kasturi Rangan and Tricia Gregg
      Achieving transformative impact has been much discussed by social entrepreneurs, funders, and consultants. These discussions have focused on issues of increasing impact and scale, but often with no clear distinction between the two terms. In order to provide clarity,... View Details
      Keywords: Social Entrepreneurship; Performance Efficiency; Growth and Development; Outcome or Result; Strategy
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      Rangan, V. Kasturi, and Tricia Gregg. "Zig-Zagging Your Way to Transformative Impact." Harvard Business School Working Paper, No. 18-062, January 2018.
      • January–February 2018
      • Article

      Some Customers Would Rather Leave Without Saying Goodbye

      By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
      We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
      Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
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      Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
      • Article

      Default Neglect in Attempts at Social Influence

      By: Julian Zlatev, David P. Daniels, Hajin Kim and Margaret A. Neale
      Current theories suggest that people understand how to exploit common biases to influence others. However, these predictions have received little empirical attention. We consider a widely studied bias with special policy relevance: the default effect, which is the... View Details
      Keywords: Social Influence; Default Effect; Nudges; Choice Architecture; Decision Making; Behavior
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      Zlatev, Julian, David P. Daniels, Hajin Kim, and Margaret A. Neale. "Default Neglect in Attempts at Social Influence." Proceedings of the National Academy of Sciences 114, no. 52 (December 26, 2017).
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