Capital Budgeting - Publications - Faculty & Research

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

as well as the premium models. It was a simple plan, but one that would be quite difficult to execute with Osher's limited budget and small team. But, as several of the panelists acknowledged, the small, agile nature of Dr. John's in fact... View Details

Keywords: by Dennis Fisher; Consumer Products

19 Apr 2010
Research & Ideas

The History of Beauty

comprised the majority in most schools until quite recently, regarded this industry as a feminine domain and rather frivolous, and felt more comfortable writing about software or venture capital than lipstick and face powder. As female... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

budget to influencer marketing. Overall, Zhang hopes the research will encourage marketers to “take a step back” when measuring success. They should look beyond easy clicks to consider influencer reputation as part of their advertising... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry

Citation

Educators

Purchase

November 2008 (Revised November 2024)
Case

Tottenham Hotspur plc

By: Lauren H. Cohen, Joshua D. Coval and Christopher J. Malloy

Tottenham Hotspur Football Club is a publicly-owned professional soccer team based in London, England. The club's chairman, Daniel Levy, is contemplating a significant investment in physical assets, including the development of a new stadium as well as the acquisition... View Details

Keywords: Valuation; Capital Budgeting; Decision Making; Competency and Skills; Cash Flow; Investment; Buildings and Facilities; Sports; Investment Portfolio; Financial Strategy; Sports Industry; London

Citation

Educators

Purchase

30 Mar 2003
Research & Ideas

The Future of IT Consulting

What is the key to their success? A: In our working paper, we state that more than 50 percent of today's capital budgeting expenditures involve computing in one form or another. As a result of the... View Details

Keywords: by Sarah Jane Johnston; Consulting

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

in a more informed way and be able to go to management and say, 'Look, here's the business plan. Here are the resources I would like. This is what I think we can show.' "So someone who has an understanding of the capital View Details

Keywords: by Martha Lagace

08 Jun 2010
First Look

First Look: June 8

but real differences in corporate finance and investment through two different channels: a "more money" effect arising from the debt coinsurance feature of conglomerates and a "smarter money" effect arising from more efficient internal View Details

Keywords: Martha Lagace

20 Mar 2012
First Look

First Look: March 20

PublicationsCapitalism: Its Origins and Evolution as a System of Governance Author:Bruce R. Scott Publication:Springer-Verlag, 2011 Abstract Two systems of governance, capitalism and democracy, prevail in the world today. Operating... View Details

Keywords: Sean Silverthorne

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

What exactly does it mean that the real interest rate has moved, or the real exchange rate has moved this way or that? There are different types of productivity—labor productivity, capital productivity, and total factor productivity.... View Details

Keywords: by Sean Silverthorne

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

https://cb.hbsp.harvard.edu/cbmp/product/518046 Harvard Business School Case 518-061 Kellogg Company/eighteen94 capital With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded... View Details

Keywords: Sean Silverthorne

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

Firestone's bottom-up capital budgeting process functioned flawlessly, quickly converting Ford and General Motors' demands into concrete commitments to radial production capacity. In a November 1972... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

November 2016 (Revised December 2016)
Module Note

Strategy Execution Module 7: Designing Asset Allocation Systems

By: Robert Simons

This module reading provides tools and analyses for acquiring and allocating resources. The module begins by reviewing the importance of setting strategic boundaries as a basis for asset acquisitions. Next, a distinction is made between new assets acquired to meet... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Asset Allocation Systems; Payback; Discounted Cash Flow; Internal Rate Of Return; Strategic Investments; Analyzing Acquisitions; Strategy; Capital Budgeting

Citation

Purchase

March 1994 (Revised June 1999)
Background Note

Real Options: Valuing Managerial Flexibility

Provides a basic understanding of real options in corporate finance. Traditional discounted cash flow techniques (NPV) do not deal well with managerial flexibility or future response to uncertainty. The value of this flexibility can be significant and is handled well... View Details

Keywords: Strategy; Capital Budgeting; Corporate Finance

Citation

Educators

Purchase

August 2007 (Revised January 2009)
Exercise

Real Options Exercises

By: Timothy A. Luehrman

Introduces students to simple forms and solution techniques for real options found in corporate settings. Revised versions of problems appearing in an older problem set (293-095). The basic differences are that the new set is shorter, but also a bit more demanding. View Details

Keywords: Capital Budgeting; Valuation

Citation

Purchase