Publications

Read Now

April 2022 (Revised May 2022)
Case

Mastercard Labs (A)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details

Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

Keywords: advertising; automotive; consumer products; e-commerce industry; insurance industry; marketing industry; nonprofit industry; software; transportation; video games

July 2005 (Revised February 2011)
Case

Tanpin Kanri: Retail Practice at Seven-Eleven Japan

By: Rajiv Lal and Arar Han

Toshifumi Suzuki, chairman and CEO of Seven and I Holding Co., was widely credited as the mastermind behind Seven-Eleven Japan's spectacular rise. Although Seven-Eleven Japan began as a small licensee of U.S. convenience store chain 7-Eleven, Inc. (then Southland... View Details

Keywords: Framework; Growth and Development Strategy; Management Practices and Processes; Demand and Consumers; Distribution; Logistics; Technology; Retail Industry; Japan

December 13, 2017
Article

What It Takes to Become a Great Product Manager

By: Julia Austin

As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details

Keywords: Management; Product Development; Personal Development and Career

Register to Read

November 2021 (Revised January 2022)
Case

Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center

By: Linda A. Hill and Emily Tedards

In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on... View Details

Keywords: Innovation Lab; Breakthrough Innovation; Biometric Technology; Innovation and Invention; Leadership; Innovation and Management; Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Georgia (state, US)

March 2000 (Revised July 2001)
Case

Microsoft: Competing on Talent (A)

By: Christopher A. Bartlett and Meg Wozny

Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and... View Details

Keywords: Human Resources; Retention; Recruitment; Competitive Advantage; Motivation and Incentives; Business Startups; Talent and Talent Management

April 2017
Article

How Sales Can Wield Its Most Effective Weapon: Pricing

By: Frank V. Cespedes

This article discusses certain core ways that sales people can use, but sometimes abuse, pricing authority and the implications for effective sales management. View Details

Keywords: Sales; Price; Salesforce Management

Read Now

26 May 2021
Video

Ramya Sundar (MBA 2022)

02 Nov 2020
News

How Important Is a Headquarters? One CEO Considers Getting Rid of It

March 2023
Case

Azenta Life Sciences: The Road to Transformation

By: Gary P. Pisano and Catherine Piner

When the Board brought Steve Schwartz in as President of Brooks Automation in 2010, they gave him a clear mission: strengthen the company’s core semiconductor equipment business and find a new industry to enter. Over the course of the next decade, Schwartz and the... View Details

Keywords: Transformation; Business and Shareholder Relations; Market Entry and Exit; Organizational Change and Adaptation; Segmentation; Technology Industry

March 2005 (Revised January 2009)
Case

Wabash Music, Inc.

By: Timothy A. Luehrman

Wabash Music, Inc. is contemplating an acquisition outside its core music business as a way of diversifying and developing cash for unexpected commercial success. View Details

Keywords: Mergers and Acquisitions; Music Entertainment; Cash; Diversification

Find at Harvard

March 2022 (Revised February 2023)
Case

Pakistan Rising: Bazaar's Growth Story (A)

By: Paul A. Gompers and Gamze Yucaoglu

The case opens in September 2021 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are contemplating whether the year-and-a half old startup should also venture into offering financing to... View Details

Keywords: B2B; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Value Creation; Globalization; Competition; Expansion; Profit; Resource Allocation; Diversification; Corporate Strategy; Pakistan

March 2008
Article

When Growth Stalls

By: Matthew S. Olson, Derek C. M. van Bever and Seth Verry

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An abrupt and lasting drop in revenue growth is a crisis that can strike even the... View Details

Keywords: Growth Strategy; Revenues; Crisis Management; Revenue; Growth and Development Strategy

September 2007
Exercise

Values Concerning Inheritance Worksheet

By: John A. Davis

Outlines several questions that address core issues in planning for inheritance. Appropriate for all families, no matter what assets they have to pass to heirs. View Details

Keywords: Assets; Management Succession; Family Business; Family and Family Relationships; Planning; Value

Find at Harvard

17 Sep 2013
News

The Vital Link Between Resilience & Your Bottom Line

Teaching

Overview

Everett has taught the following semester courses for juniors and seniors at West Point: -PL300, Military Leadership, core curriculum leadership course (2002-2004) -PL479, Leading Organizations Through Change, course director (2004-2005) View Details

Article

Assessing the Impact of CEO Activism

By: Aaron K Chatterji and Michael W. Toffel

CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of CEO activism... View Details

Keywords: Business And Society; Leadership; Policy; Ethics; Values and Beliefs; Governance; Social Issues; Corporate Social Responsibility and Impact; Public Opinion

2014
Article

Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off

By: Elizabeth W. Dunn, Lara B. Aknin and Michael I. Norton

While a great deal of research has shown that people with more money are somewhat happier than people with less money, our research demonstrates that how people spend their money also matters for their happiness. In particular, both correlational and... View Details

Keywords: Prosocial Spending; Well-being; Happiness; Money; Spending; Welfare; Philanthropy and Charitable Giving